Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
Grounded Cosmopolitanism and Branded Cities: Australia, Europe and Asia. This project builds on contemporary debates in the social sciences and humanities to forge a new understanding of city identity and the experience of urban residency in key global regions, Australia and Asia, and Europe. It will explore the ways in which regional assumptions can be tested in other locations, against other ecologies of residence, and within other trajectories of theoretical design. It will foster excellent n ....Grounded Cosmopolitanism and Branded Cities: Australia, Europe and Asia. This project builds on contemporary debates in the social sciences and humanities to forge a new understanding of city identity and the experience of urban residency in key global regions, Australia and Asia, and Europe. It will explore the ways in which regional assumptions can be tested in other locations, against other ecologies of residence, and within other trajectories of theoretical design. It will foster excellent new Australian researchers in order to develop postdoctoral research, extending Australian potential for international and regional research leadership.Read moreRead less
Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disa ....Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disasters occurring: targeting the segment of disaster-resilient tourists.Read moreRead less
Better destination image data through lower cognitive load measures. This project will develop survey question formats which require less cognitive effort from respondents, leading to: (1) better market insight and improved business strategies for the tourism industry; (2) better tourism consumer behaviour theories; and (3) the collection of higher quality image data by market researchers for their clients.
Australian Laureate Fellowships - Grant ID: FL190100143
Funder
Australian Research Council
Funding Amount
$3,200,000.00
Summary
Making a sustainable tourist. This Fellowship will develop and validate a new theory that explains, predicts, and elicits pro-environmental conduct in pleasure-focused settings like tourism. It is significant in challenging the assumption of conventional theories about universal drivers of human behaviour, asserting instead that increased pleasure or changed infrastructure are needed to boost pro-environmental actions in hedonic contexts. The outcome and benefits will be in effective, evidenced- ....Making a sustainable tourist. This Fellowship will develop and validate a new theory that explains, predicts, and elicits pro-environmental conduct in pleasure-focused settings like tourism. It is significant in challenging the assumption of conventional theories about universal drivers of human behaviour, asserting instead that increased pleasure or changed infrastructure are needed to boost pro-environmental actions in hedonic contexts. The outcome and benefits will be in effective, evidenced-based social interventions that reduce the huge environmental burden of tourism and other pleasure-focused industries. Such interventions are urgently needed to manage the impacts arising from the extraordinary growth in sectors critical to the Australian economy.Read moreRead less
Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking ....Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking app for monitoring and comparison; and effective practical measures to reduce avoidable food leftovers generated by tourists. This should provide significant benefits by: lowering food cost for the struggling tourism industry, reducing carbon emissions, and contributing to Australia’s aim of halving food waste by 2030.Read moreRead less
Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasin ....Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.Read moreRead less
Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry. Timeshare or resort ownership is a growing industry worldwide. There are more than 110 timeshare properties in Australia, most of which are located in regional communities. This research will benefit these communities through the provision of information to enhance and sustain the development of this expanding industry. The information obtained will assist the collaborating organisation in the transfor ....Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry. Timeshare or resort ownership is a growing industry worldwide. There are more than 110 timeshare properties in Australia, most of which are located in regional communities. This research will benefit these communities through the provision of information to enhance and sustain the development of this expanding industry. The information obtained will assist the collaborating organisation in the transformation of the industry, while addressing some of the concerns raised in a 2005 Parliamentary Inquiry. The project examines how consumers obtain value from the timeshare product. The project has the potential to be applied internationally thus providing export opportunities for Australia.Read moreRead less
Internet Companies and Consumer Behaviour: A Study of Consumer-Company Identification and Word of Mouth Communication. The emergence of Internet based companies has significantly changed consumer marketplaces within Australia. Companies using Internet related technologies are offering consumers new and better marketplace choices and, in turn, generating new revenue streams. This project seeks to understand the growth of such companies, to investigate the process of Internet related word of mo ....Internet Companies and Consumer Behaviour: A Study of Consumer-Company Identification and Word of Mouth Communication. The emergence of Internet based companies has significantly changed consumer marketplaces within Australia. Companies using Internet related technologies are offering consumers new and better marketplace choices and, in turn, generating new revenue streams. This project seeks to understand the growth of such companies, to investigate the process of Internet related word of mouth communication -- a process on which much of the success of these new companies rests -- and to build decision making tools for companies -- helping them to create, implement and modify strategies that are appropriate for this dynamic environment.Read moreRead less