Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disa ....Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disasters occurring: targeting the segment of disaster-resilient tourists.Read moreRead less
Better destination image data through lower cognitive load measures. This project will develop survey question formats which require less cognitive effort from respondents, leading to: (1) better market insight and improved business strategies for the tourism industry; (2) better tourism consumer behaviour theories; and (3) the collection of higher quality image data by market researchers for their clients.
Discovery Early Career Researcher Award - Grant ID: DE120101072
Funder
Australian Research Council
Funding Amount
$375,000.00
Summary
Photos of the past: the negotiation of identity and belonging at Australian tourism sites. This project will explore the way visitors construct and express identity at a range of tourism sites in Australia. Focussing upon the practices of photography, the research will provide a detailed analysis of negotiations of belonging, which in turn may be used to facilitate debate over the pressing contemporary issue of national cohesion.
Triggering pro-environmental behaviour in pleasure-seeking contexts. This project aims to trigger environmentally friendly behaviours in tourists rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures to reduce plate waste at hotel buffets will be tested. Given one billion tourists travel each year, the expected outcomes from this project can inform measures to substantially improve the sustainability of tourism ....Triggering pro-environmental behaviour in pleasure-seeking contexts. This project aims to trigger environmentally friendly behaviours in tourists rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures to reduce plate waste at hotel buffets will be tested. Given one billion tourists travel each year, the expected outcomes from this project can inform measures to substantially improve the sustainability of tourism globally, regionally and locally.Read moreRead less
Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communic ....Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communicating with visitors from a range of cultural backgrounds. Environmental messages, communication media and the application of environmental interpretation principles are experimentally manipulated to evaluate their relative effectiveness in communicating with international and domestic visitors from culturally and ethnically diverse backgrounds, as a basis for refining the model for wider application.Read moreRead less
Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood ....Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood. This research will improve the capacity of zoos to achieve pro-environmental behaviours among their visitors and thus have significant environmental and social benefits. Linking motivational factors with visitors' susceptibility to persuasion will assist any organisation that seeks to foster pro-environmental behaviour.Read moreRead less
Discovery Indigenous Researchers Development - Grant ID: DI0240614
Funder
Australian Research Council
Funding Amount
$82,200.00
Summary
Indigenous Tourism in the South West Region of Western Australia: a case study analysis from a Nyungar Perspective. This proposal seeks to: create a southern Australian Indigenous Tourism inventory that emphasises the distinct regional tourism characteristics and preferences. This would be the first academic research undertaking of its kind in this area; establish a series of case studies and best practice scenarios that highlight regional opportunities; and identify relevant ?partnerships? tha ....Indigenous Tourism in the South West Region of Western Australia: a case study analysis from a Nyungar Perspective. This proposal seeks to: create a southern Australian Indigenous Tourism inventory that emphasises the distinct regional tourism characteristics and preferences. This would be the first academic research undertaking of its kind in this area; establish a series of case studies and best practice scenarios that highlight regional opportunities; and identify relevant ?partnerships? that support Nyungar tourist development both from mainstream and Aboriginal partners; establish a web site to act as a WA resource for Indigenous tourism operations. The website will include relevant links to existing databases such as Aboriginal Traders Alliance (NSW) and Aboriginal Art and Culture Centre (NT).Read moreRead less
Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasin ....Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE170100385
Funder
Australian Research Council
Funding Amount
$366,000.00
Summary
Cyberactivism, tourism and trophy hunting ethics 2.0. This project aims to analyse the effectiveness of anti-trophy hunting cyberactivism at hunting destinations. After the 2015 shooting of Cecil the Zimbabwean lion, trophy hunting tourism and its ethical ambiguities re-entered the public consciousness globally. Australian tourists have been implicated in the controversial practice, and Australia has recently had to reconsider its laws in this respect. At the same time, cyberactivist movements i ....Cyberactivism, tourism and trophy hunting ethics 2.0. This project aims to analyse the effectiveness of anti-trophy hunting cyberactivism at hunting destinations. After the 2015 shooting of Cecil the Zimbabwean lion, trophy hunting tourism and its ethical ambiguities re-entered the public consciousness globally. Australian tourists have been implicated in the controversial practice, and Australia has recently had to reconsider its laws in this respect. At the same time, cyberactivist movements in social media have taken a stance against trophy hunting. This project aims to improve the effectiveness of cyberactivism to protect endangered species in trophy hunting destinations, particularly Southern Africa, and to guide Australian policy frameworks.Read moreRead less
Enabling tourism, conservation symbiosis by engaging protected area visitors in focused lifelong activism. Rainforests occupy just 0.3% of Australia and are endangered by increasing visitation and urbanisation. This project will transform visitors to rainforest-protected areas from a potential liability to an asset by investigating their willingness to participate in volunteering, fundraising, donating and other forms of park-related activism throughout their lifetime, and using this information ....Enabling tourism, conservation symbiosis by engaging protected area visitors in focused lifelong activism. Rainforests occupy just 0.3% of Australia and are endangered by increasing visitation and urbanisation. This project will transform visitors to rainforest-protected areas from a potential liability to an asset by investigating their willingness to participate in volunteering, fundraising, donating and other forms of park-related activism throughout their lifetime, and using this information to design a prototype park where quality visitor experiences also translate into biodiversity enhancement. Australia as a result will emerge as a world leader in tourism/conservation symbiosis, realising substantial ecological, social and economic benefits from the thriving rainforests that this symbiosis fosters.Read moreRead less