Australian native plant species as models for understanding the regulation and roles of betalain pigment synthesis. This project will have triple bottom line benefits. Economic: new cultivars developed from understanding betalains will sell worldwide, generating returns, incomes and employment in urban, peri-urban and rural Australia. Social: Novel Ptilotus and Calandrinia cultivars will adorn parks and gardens around Australia, thereby enhancing quality of life. Environmental: Ptilotus and Cala ....Australian native plant species as models for understanding the regulation and roles of betalain pigment synthesis. This project will have triple bottom line benefits. Economic: new cultivars developed from understanding betalains will sell worldwide, generating returns, incomes and employment in urban, peri-urban and rural Australia. Social: Novel Ptilotus and Calandrinia cultivars will adorn parks and gardens around Australia, thereby enhancing quality of life. Environmental: Ptilotus and Calandrinia are inherently drought resistant. Novel ornamental cultivars will have high water use efficiency and contribute to water conservation in urban Australia in the face of drought and global warming. Moreover, understanding their synthesis and roles could yield new strategies for enhancing stress tolerance in other species, including crop plants.Read moreRead less