Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments u ....Profiling Accurate Segmentation Structures in Rural Communities. The proposed project has two aims - one aim is applied and pertains to Australia's rural community, and a second is methodological and pertains to methods of segmenting populations in a variety of contexts. These aims are 1) to identify a valid basis for segmenting Australia's rural community based on their choice behaviour and individual characteristics; and 2) to develop and test a staged approach for inferring market segments utilising a joint approach which simultaneously accounts for individual characteristics and choice behaviour that is informed by non-parametric classification techniques to account for a variety of sources of heterogeneity, not just preference heterogeneity.Read moreRead less
The relationships between retail availability, peer smoking and tobacco purchase and consumption: a diary study of smoking behaviour. Despite multiple public health initiatives, smoking remains the leading preventable cause of death, costing the Australian community more than 19,000 lives each year. Public awareness of the dangers of smoking is high, yet around 19% of Australians continue to smoke. Social effects (e.g. the presence of nearby smokers) and the high retail availability of cigarette ....The relationships between retail availability, peer smoking and tobacco purchase and consumption: a diary study of smoking behaviour. Despite multiple public health initiatives, smoking remains the leading preventable cause of death, costing the Australian community more than 19,000 lives each year. Public awareness of the dangers of smoking is high, yet around 19% of Australians continue to smoke. Social effects (e.g. the presence of nearby smokers) and the high retail availability of cigarettes are likely to be associated with smoking rates and failed quit attempts, yet there is little research in this area. By providing a better understanding of the effect of these factors on smoking patterns, the study will suggest the most effective avenues for reducing the rate of smoking in Australia, and thus decreasing its substantial cost to individuals and the community.Read moreRead less