Science of the Surf (SOS): The Development and Evaluation of a National Campaign to Reduce the Risk of Coastal Drowning. Australian beaches attract approximately 80 million domestic and international tourists a year and are an integral part of the Australian lifestyle. Each year, 58 people die and 563 people are hospitalised as a result of coastal drowning in Australia; many more are rescued by surf lifesavers. Many incidents occur when swimmers are caught in rip currents. Raising awareness abou ....Science of the Surf (SOS): The Development and Evaluation of a National Campaign to Reduce the Risk of Coastal Drowning. Australian beaches attract approximately 80 million domestic and international tourists a year and are an integral part of the Australian lifestyle. Each year, 58 people die and 563 people are hospitalised as a result of coastal drowning in Australia; many more are rescued by surf lifesavers. Many incidents occur when swimmers are caught in rip currents. Raising awareness about common surf hazards, such as rip currents, aims to minimise the risk of drowning. This research will promote and maintain good health and well being for Australians by delivering an effective drowning prevention intervention. In doing so, reducing drowning risk would save up to $187 million each year in health care costs.Read moreRead less