Heartbeat of Australia: Tracking, Understanding and Engaging News Audiences. This project aims to address the existential crisis of local news by developing a barometer of the health of local news ecosystems informed by longitudinal audience surveys, stakeholder in-depth interviews and case studies of marginalised audiences. Expected outcomes include a robust evidence base to assess the value of local news to audiences and wider society, and innovative new strategies to better address the challe ....Heartbeat of Australia: Tracking, Understanding and Engaging News Audiences. This project aims to address the existential crisis of local news by developing a barometer of the health of local news ecosystems informed by longitudinal audience surveys, stakeholder in-depth interviews and case studies of marginalised audiences. Expected outcomes include a robust evidence base to assess the value of local news to audiences and wider society, and innovative new strategies to better address the challenges the news industry faces in adapting to the digital environment. By devising strategies to produce and deliver quality local news that is financially sustainable, the project aims to deliver significant benefits to the news industry and the wellbeing of individuals and communities across Australia. Read moreRead less
Early Career Industry Fellowships - Grant ID: IE230100647
Funder
Australian Research Council
Funding Amount
$358,175.00
Summary
Improving the accountability of dark advertising on digital platforms. This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digit ....Improving the accountability of dark advertising on digital platforms. This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digital advertising and ensure consumer protection and fair market practices in the digital era. The project benefits researchers, civil society, government and the public by providing new methods to examine and monitor harmful digital marketing practices and informing regulatory solutions to mitigate harms.Read moreRead less