An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the di ....An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol. Read moreRead less
Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. Howev ....Implementation and evaluation of a comprehensive sun protection program for adolescents. Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. However, adolescent sun protection behaviours continue to decrease, and very few programs have shown potential for any impact on this key target group. This project will provide much-needed evidence on the effectiveness of carefully researched and targeted programs for adolescents.Read moreRead less
A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the ....A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.Read moreRead less
The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-reg ....The use of social marketing theory and practice to develop innovative and comprehensive sun protection campaigns. This project uses both academic theory and best-practice in real-world campaigns to develop a comprehensive strategy for the development of theoretically-sound and innovative campaign for the promotion of sun protection behaviours. It then utilises this strategy for the actual development, implementation, and evaluation of the campaign, conducted under the auspices of the highly-regarded industry partner, The Cancer Council NSW. Further, the knowledge gained in the review of existing campaigns, the analysis of literature in theory and practice, and the campaign development and evaluation will greatly enhance our ability to develop cost-effective social marketing campaigns to improve the well-being of Australians.Read moreRead less
A Model and Segmentation of Household Obesogenicity in Australia. Critical to reducing obesity is reduced consumption of energy dense foods and increasing physical activity. This project provides greater insight into relationships between environment, household obesogenicity and consumer behaviour, and an improved basis for policy development regarding obesity prevention. National benefits are; Less obesity and other nutritionally related diseases and therefore reduced treatment costs in the hea ....A Model and Segmentation of Household Obesogenicity in Australia. Critical to reducing obesity is reduced consumption of energy dense foods and increasing physical activity. This project provides greater insight into relationships between environment, household obesogenicity and consumer behaviour, and an improved basis for policy development regarding obesity prevention. National benefits are; Less obesity and other nutritionally related diseases and therefore reduced treatment costs in the health sector; Reduced demand for unhealthy foods and greater demand for higher quality products boosting product innovation and supporting Australia's competitiveness in the global markets; Greater health benefits among the low SES parts of the population contributing to creation of equity in Australian health.Read moreRead less
Efficacy of strategies to increase participation rates in disease management programs. The aim of this project is to determine the most effective strategies for maximising recruitment and retention of at-risk adults into evidence-based disease- and risk-management programs, as well as completion of health risk assessments. It is evident from the literature on risk factor modification, and on the economic and social costs of chronic diseases, that increasing participation in these programs will ....Efficacy of strategies to increase participation rates in disease management programs. The aim of this project is to determine the most effective strategies for maximising recruitment and retention of at-risk adults into evidence-based disease- and risk-management programs, as well as completion of health risk assessments. It is evident from the literature on risk factor modification, and on the economic and social costs of chronic diseases, that increasing participation in these programs will lead to reduced health costs and reduced morbidity and mortality among the target population. The primary outcome of this project will be evidence-based guidelines on the best strategies for recruitment to, and retention in, disease and risk management programs.Read moreRead less
From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informe ....From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informed assessments of the social impact of increasing the accessibility of gambling opportunities on local communities. The results can also be used to understand how gambling that contributes to the economy of a community becomes a social cost.Read moreRead less