The 21st Century Orchestra: researching and developing sustainable models. The project will investigate and prototype innovations which reinvent the orchestra from its current 19th Century form, to one which maintains high quality but resonates with more recent changes in music consumption patterns, musical tastes, performance modes (e.g. immersive), distribution media, and the revolution in instrument design. A musical, technological, social and audience analysis of orchestral history will info ....The 21st Century Orchestra: researching and developing sustainable models. The project will investigate and prototype innovations which reinvent the orchestra from its current 19th Century form, to one which maintains high quality but resonates with more recent changes in music consumption patterns, musical tastes, performance modes (e.g. immersive), distribution media, and the revolution in instrument design. A musical, technological, social and audience analysis of orchestral history will inform an action research inquiry into possible future success paths. Resulting innovations in music repertoire, product and events will produce new revenue models for orchestras around an expanded market base and export of IP. Orchestral sustainability will also strengthen Australia's cultural fabric.Read moreRead less
Understanding innovative opera attendees: modelling the responsiveness to marketing alternatives in a dynamic subscription market. Opera performances are valuable components of Australia's performing arts profile, both historically and currently. However, in an increasingly competitive and commercial environment, opera marketers need to understand better how to match potential consumers to the available operas, including inexperienced consumers and unfamiliar or esoteric operas. This research pr ....Understanding innovative opera attendees: modelling the responsiveness to marketing alternatives in a dynamic subscription market. Opera performances are valuable components of Australia's performing arts profile, both historically and currently. However, in an increasingly competitive and commercial environment, opera marketers need to understand better how to match potential consumers to the available operas, including inexperienced consumers and unfamiliar or esoteric operas. This research project will inform opera marketers of the major influences in a dynamic opera environment, and provide an improved understanding of how to address market segmentation and product portfolios in an optimal way, so that consumer satisfaction and company profitability are maximised, while encouraging innovation of an international standard and employment opportunities locally. Read moreRead less