Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater under ....Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less