Discovery Early Career Researcher Award - Grant ID: DE130101463
Funder
Australian Research Council
Funding Amount
$375,000.00
Summary
Reinforcement and undermining: the impact of innovative features on dual positioning and choice. Businesses require an understanding of how their features impact product choice in positive and negative ways. This research will advance our understanding of innovation by addressing the theory and practice of product positioning from a new perspective.
The value of characteristics of Australian wheat. This project will identify the functional wheat characteristics considered by the Japanese millers when deciding what and how much to buy. It will also determine how these functional and non-functional Australian wheat characteristics are perceived by the millers compared to other countries, and determine the importance of each one of these characteristics on the final choice.