Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of commun ....Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of community-based organisations via Corporate Social Responsibility (CSR) may be effective in gaining a competitive advantage against larger competitors. This study can assist in the quantification of such CSR sponsorship benefits, in times of increased social and economic accountability and uncertain economic growth.Read moreRead less
Funding our future: perceptions of the value of financial planning advice. This project will examine how perceptions of the value of financial planning advice are formed over time. If this is understood then both government and the industry can develop better strategies to encourage those who can benefit from financial advice to recognise and gain value from the service.
Discovery Early Career Researcher Award - Grant ID: DE130101577
Funder
Australian Research Council
Funding Amount
$374,057.00
Summary
Retail price promotions in Australia: are consumers really better off? The number and variety of retail price promotions can confuse consumers, leading to poor purchase decisions. This project will explore how promotions affect consumer choices, with a view to improving consumers' understanding and the use of retail promotions to their advantage.
Collective Engagement towards Social Purpose. This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project expects to generate new knowledge of how to drive the emergence of engagement from an individual to a collective level, and understand the benefits that can be gained by focusing this engagement on social purpose. Expected outcomes include measur ....Collective Engagement towards Social Purpose. This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project expects to generate new knowledge of how to drive the emergence of engagement from an individual to a collective level, and understand the benefits that can be gained by focusing this engagement on social purpose. Expected outcomes include measurement tools, an intervention framework for facilitating collective engagement, and mechanisms for leveraging this engagement for community well-being. This should provide significant benefits within organisations, by enhancing their social impact and facilitating economic growth and job creationRead moreRead less
Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
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Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to unde ....Exploring Consumers' Switching and Loyalty Behaviours: Brand Relationship Dynamics. For marketers and academics, understanding the ways that consumers develop relationships with brands is of utmost importance. Brands may inspire loyalty, repeat purchases, continued use, and switching behaviour over time. Yet, continued brand usage and switching behaviours have not yet been studied systematically from a relationship perspective. Fournier's (1998) perspective on brand relationships is used to understand changes in brand behaviours as changes in underlying consumer-brand relationships. This study, using qualitative semi-structured interviews and longitudinal brand diary keeping, will uncover the personal, social, and cultural meanings associated with brand-related changes, significantly advancing our understanding of brand relationship dynamics.
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Mid-Career Industry Fellowships - Grant ID: IM230100527
Funder
Australian Research Council
Funding Amount
$1,051,456.00
Summary
Transforming harvest surplus into nutritious meals for food relief. The project aims to transform currently wasted harvest surplus into nutritious shelf-stable plant-based products for the food-relief sector. It integrates novel social-enterprise models with advanced food manufacturing and bespoke training and volunteering opportunities for food insecure individuals, to facilitate their pathway out of food insecurity. In close collaboration with food relief supply-chain provider Foodbank SA and ....Transforming harvest surplus into nutritious meals for food relief. The project aims to transform currently wasted harvest surplus into nutritious shelf-stable plant-based products for the food-relief sector. It integrates novel social-enterprise models with advanced food manufacturing and bespoke training and volunteering opportunities for food insecure individuals, to facilitate their pathway out of food insecurity. In close collaboration with food relief supply-chain provider Foodbank SA and policymaker Green Industries SA, the project will tackle two major problems for Australia – food insecurity and food waste – through systems thinking and leveraging underused resources, while building collaborations across academia and multiple industry sectors.Read moreRead less
Integrating choice set formation and taste heterogeneity in market segmentation. This project develops a new model of consumer decision-making to provide managerial insights related to market segmentation, product portfolio optimisation and marketing communication strategies. The model can be specified for a particular product category using data collected from a novel elicitation instrument developed as part of this project.
How viewers learn about new TV programs: the influence of TV promotions and Word-of-mouth. Television viewing is one of the major pastimes of Australians. Improving the quality of programming and reducing ineffective promotional efforts will enhance the life of most of our population. Keeping and building audiences will improve the long-term viability of free-to-view television model, which allows quality television to be accessible to all. More efficiently marketing local programs improves ....How viewers learn about new TV programs: the influence of TV promotions and Word-of-mouth. Television viewing is one of the major pastimes of Australians. Improving the quality of programming and reducing ineffective promotional efforts will enhance the life of most of our population. Keeping and building audiences will improve the long-term viability of free-to-view television model, which allows quality television to be accessible to all. More efficiently marketing local programs improves return on investment and export potential, as Australian ratings signal to overseas buyers the likely success of the program in their markets. Finally, program promotions provide a valued social purpose as they are used by viewers to choose what to watch. This research seeks to improve the utility of this service.Read moreRead less
Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the r ....Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.Read moreRead less