Effective Marketing Communication: Pre-existing Knowledge Structures and Contextual Effects. Applied findings in the area of sponsorship-linked marketing communications would support business, government and sponsored activities such as sport, art, and charity. Findings will also enhance the reputation of research in cognition and in business. Execution of the research will provide a national benefit by affording the opportunity of experience and training to a research associate as well as any P ....Effective Marketing Communication: Pre-existing Knowledge Structures and Contextual Effects. Applied findings in the area of sponsorship-linked marketing communications would support business, government and sponsored activities such as sport, art, and charity. Findings will also enhance the reputation of research in cognition and in business. Execution of the research will provide a national benefit by affording the opportunity of experience and training to a research associate as well as any PhD or honours students affiliated with the project. Further, application of the research findings will result in smart information use in an industry setting, where sponsors and events organisers stand to benefit from marketing campaigns that promote their messages more efficiently.Read moreRead less
Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to ....Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to empower themselves and avoid behaviour they will regret later. Australia will benefit from insights into how and why irresponsible episodes occur and how to prevent them. Read moreRead less
From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informe ....From economic benefit to social cost: Antecedents of irresponsible gambling. The social impact of gambling is a challenge for policy-makers. Australia's gambling expenditure in 2001 contributed $4.4 billion in tax revenue. This economic benefit however, is offset by significant social costs ($1.8 to $5.6 billion). We will identify when and how distorted memory for previous gambling outcomes and gaming machine accessibility can cause irresponsible gambling. The results can be used to make informed assessments of the social impact of increasing the accessibility of gambling opportunities on local communities. The results can also be used to understand how gambling that contributes to the economy of a community becomes a social cost.Read moreRead less