Location-Based Personalisation in Mobile Commerce (M-Commerce). M-commerce, though playing an important role in future competitiveness of Australia, suffers a low user demand. While location-based services have taken off in Europe, they are still at their infancy in Australia. In terms of IT access, Australia is ranked lower than many Asian countries. Our work gains an understanding of users' concerns and expectations of location-based services, which leads to better application designs and thus ....Location-Based Personalisation in Mobile Commerce (M-Commerce). M-commerce, though playing an important role in future competitiveness of Australia, suffers a low user demand. While location-based services have taken off in Europe, they are still at their infancy in Australia. In terms of IT access, Australia is ranked lower than many Asian countries. Our work gains an understanding of users' concerns and expectations of location-based services, which leads to better application designs and thus a wider adoption. An examination of users' attitude towards personalised content and concerns about data privacy provides insights to Australian legislation in relation to telemarketing and data-driven marketing. National benefits will stem from a balance between telemarketing efficiency and users' benefits.Read moreRead less
Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Por ....Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Portal and Grid-enabling analysis tools, we export the capabilities of a geographical cluster around Europe's leading computational facility and contrast this with a Virtual Cluster in Australia, where we demonstrate an innovative application of High-Performance Computing to modelling consumer behaviour and managing customer relations.Read moreRead less
Idea Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry. The source of new product ideas, and how new ideas are generated, is a research area that is not well understood in the management literature and frontier industries such as information technology. The aim of the proposed study is to identify and compare what idea sources (e.g., competitor sources or customer sources) are most useful for Australian firms to generate breakthrough product ....Idea Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry. The source of new product ideas, and how new ideas are generated, is a research area that is not well understood in the management literature and frontier industries such as information technology. The aim of the proposed study is to identify and compare what idea sources (e.g., competitor sources or customer sources) are most useful for Australian firms to generate breakthrough product innovations in frontier industries (in this case the IT industry). It also aims to improve our theoretical understanding of the link between market orientation and innovation sources.Read moreRead less