Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool p ....Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool producers. Despite its obvious advantages only 7% of wool producers sell wool through Forward Market system. This project investigates the behavioural determinants for the adoption of Forward Market system by the wool producers. We will develop a valid and reliable adoption model using Structural Equation Modelling approach through two rounds of data collection from the wool producers. The results will enhance wool industry's understanding of producers? response to the Forward Market system and thus help the policy makers to promote the alternative market system effectively. Read moreRead less