Triggering pro-environmental behaviour in pleasure-seeking contexts. This project aims to trigger environmentally friendly behaviours in tourists rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures to reduce plate waste at hotel buffets will be tested. Given one billion tourists travel each year, the expected outcomes from this project can inform measures to substantially improve the sustainability of tourism ....Triggering pro-environmental behaviour in pleasure-seeking contexts. This project aims to trigger environmentally friendly behaviours in tourists rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures to reduce plate waste at hotel buffets will be tested. Given one billion tourists travel each year, the expected outcomes from this project can inform measures to substantially improve the sustainability of tourism globally, regionally and locally.Read moreRead less
Reducing global tourism carbon emissions . With over 6 billion vacation trips annually, tourism is a major and fast-growing contributor to climate change. To support a climate-centred tourism policy, this Project aims to construct a world’s first global database that answers three key questions: 1) if tourism carbon footprint increases in direct proportion to its consumption, 2) how quickly tourism can decarbonise emissions, and 3) can tourism deliver better carbon performance than other sectors ....Reducing global tourism carbon emissions . With over 6 billion vacation trips annually, tourism is a major and fast-growing contributor to climate change. To support a climate-centred tourism policy, this Project aims to construct a world’s first global database that answers three key questions: 1) if tourism carbon footprint increases in direct proportion to its consumption, 2) how quickly tourism can decarbonise emissions, and 3) can tourism deliver better carbon performance than other sectors? The outcomes include new theoretical and empirical knowledge about the impacts, drivers, and trade-offs of tourism's carbon emissions. A significant benefit of this Project is to identify mitigation policies that can better balance tourism economic yield and emissions stabilisation.Read moreRead less