Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater under ....Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.Read moreRead less
Blue-banded bees as greenhouse pollinators: healthy and consistent supplies for reliable pollination services. Native blue-banded bee pollination of tomatoes will increase crop yield by 15-20% through improved pollination and simultaneously decrease labour costs by $16,000/Ha/year. The use of blue-banded bees will change the face of the industry. It will cause a 90% decrease in the use of pesticides, increase the use of biological pest management and give rise to a novel industry to provide pol ....Blue-banded bees as greenhouse pollinators: healthy and consistent supplies for reliable pollination services. Native blue-banded bee pollination of tomatoes will increase crop yield by 15-20% through improved pollination and simultaneously decrease labour costs by $16,000/Ha/year. The use of blue-banded bees will change the face of the industry. It will cause a 90% decrease in the use of pesticides, increase the use of biological pest management and give rise to a novel industry to provide pollination services. Blue-banded bee pollination will open up international markets through production of improved quality with less production costs and healthier production methods. Furthermore, the project will remove an environmental threat by providing a native substitute for alien bumblebees.Read moreRead less