Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater under ....Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand.
Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.Read moreRead less
Integrating a physical and functional genetic map of Prunus dulcis. Genome wide physical mapping is the centrepiece of current genomics research in virtually all plant and animal species. The proposal seeks to champion the development of Prunus dulcis (Rosaceae) as a model perennial species towards parity with other plant model systems for gene discovery and validation. The Rosaceae represents a rich repository of genes of relevance to perenniality, adaptation, sustainable agriculture, health a ....Integrating a physical and functional genetic map of Prunus dulcis. Genome wide physical mapping is the centrepiece of current genomics research in virtually all plant and animal species. The proposal seeks to champion the development of Prunus dulcis (Rosaceae) as a model perennial species towards parity with other plant model systems for gene discovery and validation. The Rosaceae represents a rich repository of genes of relevance to perenniality, adaptation, sustainable agriculture, health and nutrition and the bioindustries. Ultimately, comparative genomics across the family will advance molecular eco-genetics via dissection of traits determining adaptive response. Access to user-friendly molecular markers will also bring greater precision to breeding programmes. Read moreRead less