The new services industry model: Implications for audio-visual media. This project examines important current changes in the understanding of audio-visual media. Governments, academics, industry players and international organisations have developed a new 'services industry model' to map future directions and policies for audio-visual industries. However little attention has been given to how this model may apply to the complex cultural and social role of audio-visual media. This project aims to ....The new services industry model: Implications for audio-visual media. This project examines important current changes in the understanding of audio-visual media. Governments, academics, industry players and international organisations have developed a new 'services industry model' to map future directions and policies for audio-visual industries. However little attention has been given to how this model may apply to the complex cultural and social role of audio-visual media. This project aims to fill this gap through a series of substantial publications on four key problems: the conversion to digital transmission platforms; public broadcasting and its future role; international policy dynamics, and the re-evaluation of longstanding domestic social and cultural policy objectives.Read moreRead less