Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
Web Services Reputation Management. This project directly supports the National Research Priority 4: Safeguarding Australia. More specifically, it aims at creating mechanisms that will make it more difficult to use the Internet as a platform for launching attacks against the business processes of Australian organisations that provide and consume Web services. At the same time this will stimulate the establishment of high quality WS markets. As direct social benefit of this research, Australian o ....Web Services Reputation Management. This project directly supports the National Research Priority 4: Safeguarding Australia. More specifically, it aims at creating mechanisms that will make it more difficult to use the Internet as a platform for launching attacks against the business processes of Australian organisations that provide and consume Web services. At the same time this will stimulate the establishment of high quality WS markets. As direct social benefit of this research, Australian organisations will be able to integrate the best quality Web services as part of their business processes, and thereby avoid being negatively impacted by low quality and deceptive Web services. Read moreRead less
Developing a Scalable Infrastructure for Embedded E-Security Incorporating Cryptography and Biometric Authentication. A fundamental flaw in existing embedded e-security technologies is their cryptography-plus-PIN-number infrastructure. This has generated security concerns that have proved a major obstacle to the growth of e-commerce, presently a relatively poor 2% of market share. We aim to design a new infrastructure that can solve this security problem by incorporating cryptography and biomet ....Developing a Scalable Infrastructure for Embedded E-Security Incorporating Cryptography and Biometric Authentication. A fundamental flaw in existing embedded e-security technologies is their cryptography-plus-PIN-number infrastructure. This has generated security concerns that have proved a major obstacle to the growth of e-commerce, presently a relatively poor 2% of market share. We aim to design a new infrastructure that can solve this security problem by incorporating cryptography and biometric authentication into a computing resource limited embedded e-security system. The outcomes of this project will be a set of new cryptosystems, new biometrics processing schemes and new onboard resource allocation schemes that will form the basis for the next generation of embedded systems.Read moreRead less
A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Spatial data mining with intelligent agents for E-commerce. The current explosion of spatial data enables many new kinds of queries, but also raises technical issues. This project investigates such questions for online spatial data mining within the NSW Land and Property Information. The LPI will place its cadastral and land title information online during 2001 and plans to develop links to outside data holdings. These activities raise three key questions, with widespread relevance to other syst ....Spatial data mining with intelligent agents for E-commerce. The current explosion of spatial data enables many new kinds of queries, but also raises technical issues. This project investigates such questions for online spatial data mining within the NSW Land and Property Information. The LPI will place its cadastral and land title information online during 2001 and plans to develop links to outside data holdings. These activities raise three key questions, with widespread relevance to other systems: finding practical approaches to processing queries in a distributed data warehouse; using adaptive agents to create robust, flexible spatial query systems; and identifying organizational models for commercialization of online spatial queries.Read moreRead less
Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0347194
Funder
Australian Research Council
Funding Amount
$411,000.00
Summary
Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television app ....Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television applications. The laboratory will feature specialised testing equipment designed to emulate real-world digital broadcasting environments, enabling rich data on viewing behaviour to be collected and analysed. As an independent facility, the laboratory will provide an invaluable resource for academic and industry research.Read moreRead less
Collaborative Commerce for SMEs in Regional Knowledge Networks. This research project will investigate the most effective and efficient models for regional SMEs to engage in collaborative online commerce. The study will evaluate different models of (cross) regional collaboration and the knowledge management support mechanisms needed to facilitate these. An online assessment system will be developed which can be used by SMEs, SME clusters and local government to identify best fit models for c-com ....Collaborative Commerce for SMEs in Regional Knowledge Networks. This research project will investigate the most effective and efficient models for regional SMEs to engage in collaborative online commerce. The study will evaluate different models of (cross) regional collaboration and the knowledge management support mechanisms needed to facilitate these. An online assessment system will be developed which can be used by SMEs, SME clusters and local government to identify best fit models for c-commerce. A methodology for benefits appraisal of c-commerce will be made available for continual monitoring of real value accrual. Policy guides will be developed for local government identifying best practice models for ICT infastructure development.Read moreRead less
Autonomous Agents and Systems with General Intelligence. Autonomous software agents and robotic systems with general intelligence are frontier technologies that have the potential to significantly enhance Australia's leading role in information and communication technology. A new generation of intelligent software is provided by computer programs that can adapt fully automatically to previously unknown situations without the need to be re-programmed. Innovative products will also emerge from a n ....Autonomous Agents and Systems with General Intelligence. Autonomous software agents and robotic systems with general intelligence are frontier technologies that have the potential to significantly enhance Australia's leading role in information and communication technology. A new generation of intelligent software is provided by computer programs that can adapt fully automatically to previously unknown situations without the need to be re-programmed. Innovative products will also emerge from a new generation of autonomous systems that are able to adapt to different environments.Read moreRead less
A Framework for Software Component Conformance Testing. This research aims to establish a framework - a method, set of tools and business process - within which Commercial-off-the-shelf (COTS) software components can be tested for conformance to client user requirements. There currently exists no general method for validating COTS components without access to source code. We will ?wrap? components in human readable and executable requirements specifications that will be the basis for: client/s ....A Framework for Software Component Conformance Testing. This research aims to establish a framework - a method, set of tools and business process - within which Commercial-off-the-shelf (COTS) software components can be tested for conformance to client user requirements. There currently exists no general method for validating COTS components without access to source code. We will ?wrap? components in human readable and executable requirements specifications that will be the basis for: client/supplier negotiation about component functionality; generating conformance test cases; documentation for integration testing; advertising component capabilities. Outcome: a universally applicable component conformance framework directly beneficial to SMEs, and supporting the development of a robust component marketplace.Read moreRead less