Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0347194
Funder
Australian Research Council
Funding Amount
$411,000.00
Summary
Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television app ....Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television applications. The laboratory will feature specialised testing equipment designed to emulate real-world digital broadcasting environments, enabling rich data on viewing behaviour to be collected and analysed. As an independent facility, the laboratory will provide an invaluable resource for academic and industry research.Read moreRead less
"It's all about me" - Anthropomorphised Trading in Believable Electronic Markets. There is a need for trustful business environments that will open up the e-markets to a greater population of traders. This project looks at the development of believable e-markets that address this need. Proposed 3D electronic institution technology is expected to facilitate the establishment of robust business structures as the believability of the business activities and interactions in such e-markets will ensur ...."It's all about me" - Anthropomorphised Trading in Believable Electronic Markets. There is a need for trustful business environments that will open up the e-markets to a greater population of traders. This project looks at the development of believable e-markets that address this need. Proposed 3D electronic institution technology is expected to facilitate the establishment of robust business structures as the believability of the business activities and interactions in such e-markets will ensure the principles of trust and reputation in the electronic markets of tomorrow.Read moreRead less