Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Mapping argumentation structures to narrative for eCommerce dialogue support. Argumentation theories have proven to be essential for structuring reasoning and the provision of intelligent computer support. However, stilted human - computer interaction limits the effectiveness of argumentation for reasoning support. This research aims to realize a narrative model that, once mapped onto an existing argumentation model will enable users to dialogue with computer systems using story telling metapho ....Mapping argumentation structures to narrative for eCommerce dialogue support. Argumentation theories have proven to be essential for structuring reasoning and the provision of intelligent computer support. However, stilted human - computer interaction limits the effectiveness of argumentation for reasoning support. This research aims to realize a narrative model that, once mapped onto an existing argumentation model will enable users to dialogue with computer systems using story telling metaphors. This will facilitate the adoption of knowledge based support, particularly for e-commerce discourses involving multiple participants. Applied to legal reasoning, this approach has natural application for facilitating just outcomes for residents regardless of geographical location.Read moreRead less