Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous ....New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.Read moreRead less
Mapping argumentation structures to narrative for eCommerce dialogue support. Argumentation theories have proven to be essential for structuring reasoning and the provision of intelligent computer support. However, stilted human - computer interaction limits the effectiveness of argumentation for reasoning support. This research aims to realize a narrative model that, once mapped onto an existing argumentation model will enable users to dialogue with computer systems using story telling metapho ....Mapping argumentation structures to narrative for eCommerce dialogue support. Argumentation theories have proven to be essential for structuring reasoning and the provision of intelligent computer support. However, stilted human - computer interaction limits the effectiveness of argumentation for reasoning support. This research aims to realize a narrative model that, once mapped onto an existing argumentation model will enable users to dialogue with computer systems using story telling metaphors. This will facilitate the adoption of knowledge based support, particularly for e-commerce discourses involving multiple participants. Applied to legal reasoning, this approach has natural application for facilitating just outcomes for residents regardless of geographical location.Read moreRead less
The Evolution of Business Networks in Virtual Marketplaces. This project investigates the evolution of business networks and the development of players? strategies in future generation marketplaces. It builds on our electronic trading environment currently being developed. Here, an immersive virtual world marketplace, populated by avatars representing people and agents, contains tools for accessing and presenting all contextual information. It enables observations and measurements that cannot be ....The Evolution of Business Networks in Virtual Marketplaces. This project investigates the evolution of business networks and the development of players? strategies in future generation marketplaces. It builds on our electronic trading environment currently being developed. Here, an immersive virtual world marketplace, populated by avatars representing people and agents, contains tools for accessing and presenting all contextual information. It enables observations and measurements that cannot be achieved in physical marketplaces. Network mining techniques will examine those relationships that shape and are shaped by the innovation and entrepreneurial process. The project will develop techniques that guide these evolving relationships towards innovation, which will be trialed in a real market.Read moreRead less
Logical Foundation and Implementation Technology for Automated Negotiation. The logic of bargaining is fundamental to understanding human negotiation and multiagent interaction. This project provides a new paradigm of negotiation with the integration of qualitative and quantitative analysis of bargaining processes and enhancement of implementation technologies for negotiation automation and trading agent design. The theoretic approach can be applied to a wide range of areas for the analysis of e ....Logical Foundation and Implementation Technology for Automated Negotiation. The logic of bargaining is fundamental to understanding human negotiation and multiagent interaction. This project provides a new paradigm of negotiation with the integration of qualitative and quantitative analysis of bargaining processes and enhancement of implementation technologies for negotiation automation and trading agent design. The theoretic approach can be applied to a wide range of areas for the analysis of economic, political and social phenomena. The techniques, algorithms and possible patents generated by the project can be directly used by the Australian IT industry for the development of efficient e-trading systems, allowing Australian business to take advantage of new e-market territories.Read moreRead less
"It's all about me" - Anthropomorphised Trading in Believable Electronic Markets. There is a need for trustful business environments that will open up the e-markets to a greater population of traders. This project looks at the development of believable e-markets that address this need. Proposed 3D electronic institution technology is expected to facilitate the establishment of robust business structures as the believability of the business activities and interactions in such e-markets will ensur ...."It's all about me" - Anthropomorphised Trading in Believable Electronic Markets. There is a need for trustful business environments that will open up the e-markets to a greater population of traders. This project looks at the development of believable e-markets that address this need. Proposed 3D electronic institution technology is expected to facilitate the establishment of robust business structures as the believability of the business activities and interactions in such e-markets will ensure the principles of trust and reputation in the electronic markets of tomorrow.Read moreRead less
Shaping E-markets by Timely Information Discovery. The perturbation of market equilibrium through entrepeneurial action is the essence of market evolution. Entrepeneurship relies on intuition and information discovery. This project addresses the problem of identifying timely information for e-markets with their rapid, pervasive and massive flows of data. This information will be distilled from individual signals in the markets themselves and from signals observed on the unreliable, informatio ....Shaping E-markets by Timely Information Discovery. The perturbation of market equilibrium through entrepeneurial action is the essence of market evolution. Entrepeneurship relies on intuition and information discovery. This project addresses the problem of identifying timely information for e-markets with their rapid, pervasive and massive flows of data. This information will be distilled from individual signals in the markets themselves and from signals observed on the unreliable, information-overlaoded Internet. Distributed, concurrent, time-constrained data mining methods will be managed using business process management technology to extract timely, reliable information from this unreliable environment. This project will derive fundamental insight into how e-markets evolve.Read moreRead less
Managing E-Business using Ontology-Based Multi-Agent Systems (OBMAS). In view of some notorious corporate failures affecting large number of innocent investors, financial services (in which Australia is a major exporter) regulations need the cooperation of people from diverse organisations and geographical locations. This cooperation needs to be supported by sophisticated tools, such as intelligent agents. This requires a common understanding (not available now) of terminologies and processes (s ....Managing E-Business using Ontology-Based Multi-Agent Systems (OBMAS). In view of some notorious corporate failures affecting large number of innocent investors, financial services (in which Australia is a major exporter) regulations need the cooperation of people from diverse organisations and geographical locations. This cooperation needs to be supported by sophisticated tools, such as intelligent agents. This requires a common understanding (not available now) of terminologies and processes (semantics) of management within and across organisations. This project aims to demonstrate a new approach to solving the problem, and its validation in the important area of financial management, significant for Australia's financial industry. The proposed methodology is expected to benefit all sectors of e-business.Read moreRead less
The Curious Negotiator -- committing only to that which is maximally non-committal. Despite the hype surrounding electronic business-to-business commerce, little business is conducted completely automatically as yet due to the complexity of the issues being negotiated and by the high value of the deals involved. Sophisticated and reliable negotiation technology is required to address this shortcoming. This project looks beyond electronic business to informed negotiation in a broad sense. It w ....The Curious Negotiator -- committing only to that which is maximally non-committal. Despite the hype surrounding electronic business-to-business commerce, little business is conducted completely automatically as yet due to the complexity of the issues being negotiated and by the high value of the deals involved. Sophisticated and reliable negotiation technology is required to address this shortcoming. This project looks beyond electronic business to informed negotiation in a broad sense. It will create reliable automatic negotiators for which information is a strategic weapon. It will build systems to extract reliable market information. The whole project is embedded in electronic institutions that foreshadow the electronic markets of tomorrow.Read moreRead less