Using machine vision to explore Instagram’s everyday promotional cultures. The advertising-driven business models of social media platforms increasingly depend on automation. The technologies used by platforms are rapidly advancing, and include ‘machine vision’ systems that automatically classify faces, expressions, objects, and brand logos in images. The results are used to provide targeted content to users, often without their knowledge and without sufficient public oversight. Using a novel co ....Using machine vision to explore Instagram’s everyday promotional cultures. The advertising-driven business models of social media platforms increasingly depend on automation. The technologies used by platforms are rapidly advancing, and include ‘machine vision’ systems that automatically classify faces, expressions, objects, and brand logos in images. The results are used to provide targeted content to users, often without their knowledge and without sufficient public oversight. Using a novel combination of computational and cultural research methods, this project aims to: examine how machine vision works in platforms like Instagram; explore its role in everyday visual contexts through qualitative case studies of festivals, food, and lifestyle sports; and improve public understanding of machine vision systems.Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less
Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Safety, risk and wellbeing on digital dating apps. This project aims to build an evidence-base scoping and strategic planning of health promotion campaigns targeting Australian dating app users. The rise of digital dating apps generates a number of issues regarding cultures of health and wellbeing, including concerns regarding risks of sexual assault, and sexually transmitted infection transmission. Popular media reports raise concerns regarding sexual privacy breaches, in the form of ‘revenge p ....Safety, risk and wellbeing on digital dating apps. This project aims to build an evidence-base scoping and strategic planning of health promotion campaigns targeting Australian dating app users. The rise of digital dating apps generates a number of issues regarding cultures of health and wellbeing, including concerns regarding risks of sexual assault, and sexually transmitted infection transmission. Popular media reports raise concerns regarding sexual privacy breaches, in the form of ‘revenge porn’, sexual harassment and sexual assault. Despite this, little evidence exists regarding the role apps currently play in users’ everyday negotiations of consent, condom use, contraception, and other aspects of sexual health and wellbeing. The outcomes of this project will establish foundations for future health interventions promoting sexual health and safety for digital dating app users, and take an innovative participatory approach. This will result in practical, strategic recommendations regarding the future planning, and implementation of digital health promotion campaigns targeting diverse populations, including heterosexual and same-sex-attracted young people aged 15-30.
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Locating television: an international study of the changing socio-cultural functions of television. This project investigates the socio-cultural function of television in nation-states so far largely ignored by media studies: Mexico, Cuba and the Philippines. Combining cultural studies and anthropology, it uses publications and symposia to provide a more detailed global account of television's continuing influence in the post-broadcast era.
Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implem ....Museum Digital Social Futures. This project aims to understand and transform the digital experience of museum audiences post COVID-19 through collaborating with ACMI who pioneered digital curation methods through a Living Lab model. This project will generate new methods for engaging diverse audiences across social and digital worlds in domestic and public spaces through codesigning with national museum peak body, AGaMA, stakeholders. Expected outcomes include resources (i.e. toolkits for implementation), online repository (website) and symposium for knowledge sharing and transferring of learnings. This should provide significant benefits to the museums sector including digital innovation for social inclusion strategies and resources.
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Perceptions of harm from adolescents accessing online sexual content. This project aims to investigate Australian adolescents’ responses to online sexual content through a comparative communication-based study with teens in Greece, Ireland and Norway. The project seeks to generate knowledge through in-depth interviews with Australian high school students, aged 12-17, and their parents, comparing their perceptions with children and parents from other countries. The project will combine qualitativ ....Perceptions of harm from adolescents accessing online sexual content. This project aims to investigate Australian adolescents’ responses to online sexual content through a comparative communication-based study with teens in Greece, Ireland and Norway. The project seeks to generate knowledge through in-depth interviews with Australian high school students, aged 12-17, and their parents, comparing their perceptions with children and parents from other countries. The project will combine qualitative and quantitative data to explore why Australian teens might access sexual media more often than their peers overseas, and be more likely to feel bothered by it. Expected outcomes include strategies to support teens who feel affected by access to online sexual content, thus minimising negative impacts.Read moreRead less
Media Classification Systems: An International Comparative Study. The central question for media classification is 'by whom should this be consumed?' This project aims to examine the ways in which this question has been answered across the twentieth and twenty-first centuries. Encompassing case studies of India, Japan, the United States of America, United Kingdom, Brazil and China, and with a particular emphasis on Australia, the project is intended to produce a comparative history of the emerge ....Media Classification Systems: An International Comparative Study. The central question for media classification is 'by whom should this be consumed?' This project aims to examine the ways in which this question has been answered across the twentieth and twenty-first centuries. Encompassing case studies of India, Japan, the United States of America, United Kingdom, Brazil and China, and with a particular emphasis on Australia, the project is intended to produce a comparative history of the emergence of media classification systems based on the international exchange of policy approaches, ideas about public interest and the protection of minors and the circulation of media objects. This research aims to address the continuing significance of the media classification question in an era of media convergence.Read moreRead less
Australian Cultural Fields: National and Transnational Dynamics. This interdisciplinary project investigates the shaping of Australian art, literary, media, sport, and heritage fields, individually and collectively, by the changing national and transnational environment since the 1994 national cultural policy Creative Nation. Like Creative Nation, its primary focus is on the relation between these fields and the nation, but also pays particular attention to the distinctive forms of cultural capi ....Australian Cultural Fields: National and Transnational Dynamics. This interdisciplinary project investigates the shaping of Australian art, literary, media, sport, and heritage fields, individually and collectively, by the changing national and transnational environment since the 1994 national cultural policy Creative Nation. Like Creative Nation, its primary focus is on the relation between these fields and the nation, but also pays particular attention to the distinctive forms of cultural capital associated within and across these fields, especially ethnic cultural divisions and the distinctive presence of Indigenous culture. This project’s empirical application and assessment of the concept of the ‘cultural field’ will contribute to the international development of cultural theory.Read moreRead less
Locating the mobile: intergenerational locative media practices in Tokyo, Melbourne and Shanghai. From providing convenience at a fingertip to helping criminal investigations, using locative media has become an essential part of everyday life for individuals, families, businesses and government. Responding to this nascent phenomenon, this project will provide the first cross-cultural, intergenerational study of locative media use.