A Game Changer? Alcohol and Women's Sport in Australia. This project aims to investigate emerging relationships between women and alcohol in Australian sport. We will examine the meanings that drinking may have for sportswomen and female fans, and identify new theoretical frameworks for rethinking drinking, gender and sport. In the context of public and policy debates about the risks and social impacts of alcohol consumption, we expect to generate significant new knowledge outcomes. These includ ....A Game Changer? Alcohol and Women's Sport in Australia. This project aims to investigate emerging relationships between women and alcohol in Australian sport. We will examine the meanings that drinking may have for sportswomen and female fans, and identify new theoretical frameworks for rethinking drinking, gender and sport. In the context of public and policy debates about the risks and social impacts of alcohol consumption, we expect to generate significant new knowledge outcomes. These include a world first research corpus of direct relevance for sports administrators and policy-makers, who are currently grappling with the costs and consequences of alcohol use in licensing and legislation, as well as in marketing, sponsorship and promotion of sport to women.Read moreRead less