Negotiation style choice and performance in non-equity business partnerships: An empirical assessment. Business relationships, in general, and non-equity business partnerships, in particular, are increasingly important in accomplishing commercial and community objectives in Australia. While businesses focus on purposefully negotiated agreements to drive the performance of these collaborations, an all too large majority fail. This study will result in theoretical and empirical contributions to ou ....Negotiation style choice and performance in non-equity business partnerships: An empirical assessment. Business relationships, in general, and non-equity business partnerships, in particular, are increasingly important in accomplishing commercial and community objectives in Australia. While businesses focus on purposefully negotiated agreements to drive the performance of these collaborations, an all too large majority fail. This study will result in theoretical and empirical contributions to our understanding of negotiation behaviour and related performance effects in non-equity business partnerships; hence, filling a gap in the literature. The findings will significantly benefit those organisations being involved in partnering by providing recommendations for negotiating these partnerships more effectively; hence, reducing their failure rate and achieving important objectives.Read moreRead less
Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of P ....Effects of Experiential Retail Strategies on Store Patronage and Consumer Purchase Behaviour. Recent years have seen an increased interest in industry and academia in what is known as 'experiential retail'. Not much is known however about what generates and determines a retail experience from the consumer's point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in stores of PAINTRIGHT, a cooperative of specialist paint retailers. A survey approach will be complemented with extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.Read moreRead less
Towards Resolution of Franchising Conflict. Franchising is a major sector in the Australian economy with annual turnover greater than $128 billion. Some 35% of franchisors report being involved in substantial disputes with franchisees. This project will investigate the causes of conflict in franchising relationships. Benefits will include a predictive model to identify where conflict is likely to occur in franchising conditions, thereby allowing participants the opportunity to address conflic ....Towards Resolution of Franchising Conflict. Franchising is a major sector in the Australian economy with annual turnover greater than $128 billion. Some 35% of franchisors report being involved in substantial disputes with franchisees. This project will investigate the causes of conflict in franchising relationships. Benefits will include a predictive model to identify where conflict is likely to occur in franchising conditions, thereby allowing participants the opportunity to address conflict before it escalates into dispute. Case studies and recommendations will inform participants and regulatory authorities so as to prevent conflict escalating. This will create a more 'level playing field' for participants and improve financial security for all stakeholders.Read moreRead less
Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery. The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors d ....Survival of the fittest: The performance of franchised versus independent small business during economic uncertainty and recovery. The contribution of small business to the Australian economy is substantial. There are almost two million small businesses, representing 96% of all businesses in Australia. As the small business sector is Australia's largest employer, providing jobs for 46 percent of the private sector, it is important that they succeed. This research will analyse survival factors during economic uncertainty in order to identify sustainable and enduring success strategies. The study will compare the performance of independently owned and franchised small businesses in both regional and urban communities. Benefits will include improved knowledge about the key factors that drive superior independent and franchised small business performance.Read moreRead less