Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significan ....Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.Read moreRead less
Research on Organizational Discourse. This collaboration links Melbourne and Sydney Universities with McGill University and Kings College, the University of London in an international research network that will conduct research and doctoral training on organizational discourse. Organizational discourse represents an important new theoretical and methodological development in organization and management theory and, in carrying out this program, researchers will be working at the leading edge of t ....Research on Organizational Discourse. This collaboration links Melbourne and Sydney Universities with McGill University and Kings College, the University of London in an international research network that will conduct research and doctoral training on organizational discourse. Organizational discourse represents an important new theoretical and methodological development in organization and management theory and, in carrying out this program, researchers will be working at the leading edge of theory development, as well as developing research expertise in Australia. Projects include a Handbook, a special issue of a leading international journal, a new journal, a research methods book, an ARC Discovery application and a series of workshops.Read moreRead less
Promoting Knowledge Economy Organisations and Innovative Work: Regional influences on Knowledge-based Small and Medium-sized Enterprise clusters in Australia and Germany. In both Australia and Germany many regional areas have experienced economic and social decline. Clusters offer a means of fostering local economic development thereby arresting regional social and economic deterioration. The research focuses on those clusters that rely on knowledge transfer between organisations. Through identi ....Promoting Knowledge Economy Organisations and Innovative Work: Regional influences on Knowledge-based Small and Medium-sized Enterprise clusters in Australia and Germany. In both Australia and Germany many regional areas have experienced economic and social decline. Clusters offer a means of fostering local economic development thereby arresting regional social and economic deterioration. The research focuses on those clusters that rely on knowledge transfer between organisations. Through identifying the drivers and impediments to the formation of knowledge based clusters, the research aims to provide practical guidance to regionally-based organizations to assist in the successful formation and maintenance of clusters. In doing so, the research will identify how clusters that rely on the sharing of organizational knowledge may promote greater regional employment possibilities.Read moreRead less
Knowledge and Networks: An Evaluation of Patent Citation Activity and Active Knowledge Networks. Although many methods from many disciplines have been used, somewhat imperfectly, to examine knowledge creation and knowledge networks, the most accepted method in economics and strategy is patent citation analysis. Yet, even users of the methodology recognize that it is an imperfect measure of innovation, innovativeness and network linkages between innovations. The study sets up a methodology to ex ....Knowledge and Networks: An Evaluation of Patent Citation Activity and Active Knowledge Networks. Although many methods from many disciplines have been used, somewhat imperfectly, to examine knowledge creation and knowledge networks, the most accepted method in economics and strategy is patent citation analysis. Yet, even users of the methodology recognize that it is an imperfect measure of innovation, innovativeness and network linkages between innovations. The study sets up a methodology to examine the relationship between citations and network interactions between patent applicants. The value of the research is in providing a better measure of innovation and knowledge and in the normative lessons about establishing better scientific networks.Read moreRead less
Towards a Virtual Enterprise Framework for Effective Business Process Outsourcing. With the advent of the Internet, Virtual Enterprises (VEs) are breaking down geographical barriers of nations, enabling the Business Process Outsourcing (BPO) of corporate business activities. The primary objective of this project is to leverage international expertise in Australia and Japan to develop a VE framework for effective BPO by studying the effect of evolving virtual team coordination techniques under al ....Towards a Virtual Enterprise Framework for Effective Business Process Outsourcing. With the advent of the Internet, Virtual Enterprises (VEs) are breaking down geographical barriers of nations, enabling the Business Process Outsourcing (BPO) of corporate business activities. The primary objective of this project is to leverage international expertise in Australia and Japan to develop a VE framework for effective BPO by studying the effect of evolving virtual team coordination techniques under alternative VE orderings. An organising framework for VEs will provide the ideal structure for high technology Australian firms to compete globally by drawing on entrepreneurial and knowledge capital of technologically advanced nations, whilst sustaining and maximising their own domestic array of skills and capabilities through an efficient vertical international division of labour.Read moreRead less