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Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of commun ....Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of community-based organisations via Corporate Social Responsibility (CSR) may be effective in gaining a competitive advantage against larger competitors. This study can assist in the quantification of such CSR sponsorship benefits, in times of increased social and economic accountability and uncertain economic growth.Read moreRead less
Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool p ....Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool producers. Despite its obvious advantages only 7% of wool producers sell wool through Forward Market system. This project investigates the behavioural determinants for the adoption of Forward Market system by the wool producers. We will develop a valid and reliable adoption model using Structural Equation Modelling approach through two rounds of data collection from the wool producers. The results will enhance wool industry's understanding of producers? response to the Forward Market system and thus help the policy makers to promote the alternative market system effectively. Read moreRead less
Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes o ....Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes of data, uncover patterns, and generate knowledge through effective database management techniques. This research will open new inter-disciplinary frontiers between marketing and GIS, with the outcomes expected to provide valuable information for decision makers at the academic, industry and governmental levels.Read moreRead less
Developing demand-side strategies for sustainable futures at the business and consumer levels. Australia is facing a world in which the material demands of developing nations are putting pressure on global resources, at the same time as effects of economic activity on the earth's climate are leading to questions about the planet's sustainability. Efforts to mandate changes in consumption patterns are likely to be politically unpopular and lead to a loss of social welfare. This research will in ....Developing demand-side strategies for sustainable futures at the business and consumer levels. Australia is facing a world in which the material demands of developing nations are putting pressure on global resources, at the same time as effects of economic activity on the earth's climate are leading to questions about the planet's sustainability. Efforts to mandate changes in consumption patterns are likely to be politically unpopular and lead to a loss of social welfare. This research will investigate ways in which choices between current and future consumption can be framed to maximize voluntary consumer choices for sustainable futures. It will allow the demand side of negative environmental trends to be addressed, reducing the pressure on the supply side without the loss of consumer sovereignty.Read moreRead less
Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many o ....Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many of the drivers of our own economic and social future, thereby helping to strengthen Australia's social and economic fabric.Read moreRead less
The Value of CSR to Close Stakeholders: A Discrete Choice Modelling Approach. Increasingly corporations are being called to account for their social impact, not just reactively in the sense of compliance but also proactively to the degree that they are seen to be socially innovative. This project is important in assessing the degree to which such pressure is both warranted and effective. It is one thing for a society to wish that its corporations act in socially responsible ways, but quite anot ....The Value of CSR to Close Stakeholders: A Discrete Choice Modelling Approach. Increasingly corporations are being called to account for their social impact, not just reactively in the sense of compliance but also proactively to the degree that they are seen to be socially innovative. This project is important in assessing the degree to which such pressure is both warranted and effective. It is one thing for a society to wish that its corporations act in socially responsible ways, but quite another if employees, investors, analysts and customers do not respond positively to such initiatives.Read moreRead less
Modelling the Dynamics of Supply Chain Alignment: Linking Customer Behaviour to Internal Capabilities. National social and economic development is impacted and shaped by the quality of decisions made by industry leaders who work in uncertain and risky environments. Nowhere is uncertainty and risk greater than in the Australian business community where success or failure depends on the way relationships with suppliers and customers are managed. Supply chain relationship decisions are often made ....Modelling the Dynamics of Supply Chain Alignment: Linking Customer Behaviour to Internal Capabilities. National social and economic development is impacted and shaped by the quality of decisions made by industry leaders who work in uncertain and risky environments. Nowhere is uncertainty and risk greater than in the Australian business community where success or failure depends on the way relationships with suppliers and customers are managed. Supply chain relationship decisions are often made in situations and contexts in which there is inadequate theory, research findings, or more generally insufficient knowledge and experience. This study will provide a rare opportunity to learn from a global supply chain leader and thereby make a contribution to national social and economic prosperity. Read moreRead less