Persuasive Force: The Role of Aesthetic Experience in Moral Persuasion. This project will make a significant contribution to the pressing contemporary topic of moral motivation. Because of its innovative approach to the problem of moral motivation this proposal will have an international impact on debates over moral conduct and raise the international profile of Australia in this field. In addition to its academic benefits for research training and our national research reputation, this proposal ....Persuasive Force: The Role of Aesthetic Experience in Moral Persuasion. This project will make a significant contribution to the pressing contemporary topic of moral motivation. Because of its innovative approach to the problem of moral motivation this proposal will have an international impact on debates over moral conduct and raise the international profile of Australia in this field. In addition to its academic benefits for research training and our national research reputation, this proposal has implications for the way social policy is devised. In particular, the reconsideration of the sources of moral action proposed here has important implications for understanding the dynamics involved in religious fundamentalism and political violence.Read moreRead less