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Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by t ....Valuing Web Series: Economic, Industrial, Cultural and Social Value. This project investigates the value of web series as a form of online screen entertainment characterised by original and diverse content produced by emerging creatives. It will deploy the theoretical frame of ‘total value’ to assess the role and viability of web series: value accrued as career development opportunities for digital content makers; value accrued by the audiences who consume web series; and the value accrued by the Australian screen industry as web series contribute to innovation in a rapidly evolving global screen ecology. We have partnered with four leading web series festivals who will benefit directly from a hosting a number of forums for the discussion and dissemination of our comparative findings.Read moreRead less
The uses of romance for new demographics and multimedia platforms: A model of media innovation in international women's fiction publishing. The national benefit of this project is both economic and socio-cultural. Economically, it investigates new ways to produce and distribute Australian creative content for local and export markets. It identifies how branch offices of global firms can be creative offices. Culturally, it develops scenarios for maximizing the acceptance, uptake and use of digita ....The uses of romance for new demographics and multimedia platforms: A model of media innovation in international women's fiction publishing. The national benefit of this project is both economic and socio-cultural. Economically, it investigates new ways to produce and distribute Australian creative content for local and export markets. It identifies how branch offices of global firms can be creative offices. Culturally, it develops scenarios for maximizing the acceptance, uptake and use of digital technologies by both large-scale publishers and young Australians. It investigates agents along the length of the creative value chain - from authors to audiences - to determine the uses of creative fiction, identifying the features that attract / repel users of published fiction in these genres. Finally it extends the capabilities of users to create their own romance content.Read moreRead less
Creative digital industries in Australia: innovation in quantitative and qualitative mapping. The creative digital industries have been identified as a national priority for research, policy analysis and industry development as they are a high growth sector of the global and Australian economy. The project will innovate in both quantitative and qualitative analysis. It will enhance the statistical base for this emerging part of the new economy, and examine creative enterprise dynamics as well as ....Creative digital industries in Australia: innovation in quantitative and qualitative mapping. The creative digital industries have been identified as a national priority for research, policy analysis and industry development as they are a high growth sector of the global and Australian economy. The project will innovate in both quantitative and qualitative analysis. It will enhance the statistical base for this emerging part of the new economy, and examine creative enterprise dynamics as well as digital outputs within the creative industries and wider service industry sectors including education, health and government. Project results will be used by policy makers, industry analysts, and sector leaders in formulating strategies to develop the sector.Read moreRead less
Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discove ....Discovering a ‘good read’: Pathways to reading for Australian teens. This project aims to support the school, library, and book industries to increase teenagers’ recreational reading. Matching the right book to the right reader is essential to increase young people’s motivation to read. Yet how cultural intermediaries should operate to best effect within the complex ecologies that shape young people’s text selection is unclear. The project expects to generate robust evidence on how teens discover books and the cultural factors that influence their choices. Expected outcomes include strategies that libraries, schools, and the book industry can use to promote Australian content for young adults, and equip young people to participate more fully in the social and economic benefits of pleasure reading.Read moreRead less
Youth Internet Radio Network: Ethnographic Action Research of an Emerging Media Technology. This project investigates how interactive technologies can combine with training and enterprise development, and young people's own desires for content creation, to establish a network of users across differing geographical and social 'ecologies', creating new cultural forms and economic outcomes. The research combines innovative internet design, policy analysis and ethnographic methods. Young people from ....Youth Internet Radio Network: Ethnographic Action Research of an Emerging Media Technology. This project investigates how interactive technologies can combine with training and enterprise development, and young people's own desires for content creation, to establish a network of users across differing geographical and social 'ecologies', creating new cultural forms and economic outcomes. The research combines innovative internet design, policy analysis and ethnographic methods. Young people from urban, regional, remote and Indigenous environments will train, create and network their own content on a Youth Internet Radio Network, contributing to community capacity building. Analysis will describe and influence the creative, social and technical processes, and identify opportunities for innovation, enterprise development and regional sustainability.Read moreRead less
Digital storytelling and co-creative media: the role of community arts and media in propagating and coordinating population-wide creative practice. Community arts, community broadcasting and Indigenous media producers all face the challenge of digital media and user-led innovation. This project brings these systems together to test how existing infrastructure and new media affordances can be combined to stimulate broad-based innovation through creative participation.
Developing an innovative entertainment-evaluation model to evaluate the efficacy of digital comedy in engaging young men with sexual health knowledge. This project aims to develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly informed about healthy sexual devel ....Developing an innovative entertainment-evaluation model to evaluate the efficacy of digital comedy in engaging young men with sexual health knowledge. This project aims to develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly informed about healthy sexual development. This project takes an entertainment-education approach, evaluating the use of digitally-distributed entertainment videos to reach young men with this information.Read moreRead less
Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data app ....Young Australians and the promotion of alcohol on social media. This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.Read moreRead less
Designing, implementing and evaluating a youth mobile help-seeking tool-kit. This project aims to design, implement and test a novel model of integrated mental health service that links a new mobile interactive tool-kit for self-directed help-seeking with existing traditional helpline services for young people. In partnership with Australia’s largest youth counselling service, Kids Helpline, the project seeks to investigate mobile technology in youth counselling and develop new understandings of ....Designing, implementing and evaluating a youth mobile help-seeking tool-kit. This project aims to design, implement and test a novel model of integrated mental health service that links a new mobile interactive tool-kit for self-directed help-seeking with existing traditional helpline services for young people. In partnership with Australia’s largest youth counselling service, Kids Helpline, the project seeks to investigate mobile technology in youth counselling and develop new understandings of blended traditional and mobile mental health interventions. It aims to design and evaluate an interactive tool-kit that provides credible health information through mobile devices, improving the quality and credibility of digital services to benefit the wellbeing of young Australians.Read moreRead less
Making animals public: the changing role of the Australian Broadcasting Corporation in building public value and interest in wildlife documentary. This project will critically assess the Australian Broadcasting Company's (ABC) changing role in building public interest and value in animals through wildlife programming. Historical and strategic industry analysis will document how the ABC contributed to the development of the wildlife genre in Australia and how new external production models are im ....Making animals public: the changing role of the Australian Broadcasting Corporation in building public value and interest in wildlife documentary. This project will critically assess the Australian Broadcasting Company's (ABC) changing role in building public interest and value in animals through wildlife programming. Historical and strategic industry analysis will document how the ABC contributed to the development of the wildlife genre in Australia and how new external production models are impacting on its public charter.Read moreRead less