ORCID Profile
0000-0003-4375-7102
Current Organisation
University of South Australia
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Publisher: SAGE Publications
Date: 22-05-2009
DOI: 10.1080/15245000902878852
Abstract: General practitioner (GP) to patient ratios fall below benchmarks, particularly in rural areas. A marketing solution to this significant social problem might be to develop recruitment strategies differentiating medical practices (brands) and targeting different segments of the GP market. This article uses data gathered in Australia from practice managers, GPs, and recruitment advertisements to develop a taxonomy of family, job, and practice attributes that could be used to recruit GPs. Current recruiting strategies emphasize a mix of family, job and practice attributes, but better recruitment outcomes might be achieved by the implementation of branding principles that more clearly differentiate general practices with targeted recruitment advertisements. This research prescribes a path for future research on GP recruitment. The first step is to gather data on the relative and absolute value of different attributes within the taxonomy. These data can then be used to develop targeted marketing strategies for recruiting GPs to rural practices.
Publisher: Cambridge University Press (CUP)
Date: 26-08-2016
DOI: 10.1017/S1474746415000457
Abstract: Employer reluctance to hire disabled people narrows the economic and vocational opportunities of disabled people. This study investigates employer hiring decisions to identify which mainstream employers are most likely to hire disabled people. The study reports findings from interviews with eighty-seven employers in urban and regional South Australia. Analysis reveals differences across groups of employers based on their previous hiring behaviour. Communication from employment support agencies should specifically address concerns of non-hirers and light hirers. Long-term financial concerns present strong but surmountable barriers to light hirers employing disabled people. Policy mitigating long-term employer concerns could attract employers to hire disabled people for the first time (non-hirers) or return to hiring (light hirers) disabled people. Negative employers (antagonists) and employers already sustaining ongoing workplace relationships with disabled people (loyals) have insurmountable reasons to not hire any (or more) disabled people and should not be targeted.
Publisher: CSIRO Publishing
Date: 2011
DOI: 10.1071/AH09802
Abstract: Recruitment is an ongoing challenge in the health industry with general practitioner (GP) shortages in many areas beyond rural and Indigenous communities. This paper suggests a marketing solution that identifies different segments of the GP market for recruitment strategy development. In February 2008, 96 GPs in Australia responded to a mail questionnaire (of which 85 questionnaires were useable). A total of 350 GPs were sent the questionnaire. Respondents considered small sets of attributes in the decision to accept a new job at a general practice and selected the most and least important attribute from each set. We identified latent class clusters (cohorts) of GPs from the most–least important data. Three cohorts were found in the GP market, distinguishing practitioners who emphasised job, family or practice attributes in their decision to join a practice. Few significant demographic differences exist between the cohorts. A segmented GP market suggests two alternative recruitment strategies. One option is for general practices to target members of a single cohort (family-, job-, or practice-focussed GPs). The other option is for general practices to ersify their recruitment strategies to target all three cohorts (family-, job- and practice-focussed GPs). A single brand (practice) can have multiple advertising strategies with each strategy involving advertising activities targeting a particular consumer segment. What is known about the topic? Recruitment is an ongoing challenge in the health industry. A wide range of government strategies and incentives have sought to increase GP numbers in areas of need, especially rural and Indigenous communities. However, declining GP to patient ratios in such sectors suggest new recruitment strategies are needed. To know how effective new strategies might be, it would also be useful to know whether practices have already adopted such strategies in their recruitment advertising. What does this paper add? This paper reports results from an empirical study showing that the overall GP market can be segmented into cohorts of GPs who similarly value attributes of a GP position. The research finds three discrete cohorts in the GP market: practitioners who have job, family or practice dominant preferences. This finding can be used to improve GP recruitment by designing recruitment strategies targeting the cohorts. The study also demonstrates that rural (and urban) practices have, either intentionally or unintentionally, been attracting only one of the three GP cohorts. What are the implications for practitioners? A segmented GP market suggests two alternative strategies. One option is for general practices to design recruiting strategies that target members of a single cohort (family-, job-, or practice-focussed GPs). The other option suggested by our research is for general practices to ersify their recruitment strategies to target all three cohorts (family-, job- and practice-focussed GPs).
Publisher: Informa UK Limited
Date: 10-2013
Publisher: Wiley
Date: 11-03-2017
DOI: 10.1111/SPOL.12220
Publisher: Wiley
Date: 24-10-2007
DOI: 10.1111/J.1440-1584.2007.00928.X
Abstract: This paper repositions the challenge of attracting and retaining rural GPs in a marketing context as a new focus for future research and policy development. Case study with mixed design of surveys of GPs and medical students and depth interviews with GPs, medical students, regional- ision administrators and GP recruitment agents. GP recruitment and retention in the Limestone Coast region of South Australia. Twenty-seven Limestone Coast (LC) GPs random s le of medical students from Adelaide University, Adelaide University Rural Health Society and Flinders University snowball s ling two adjacent rural regions (20 GPs) and administrators from LC and adjacent regions and GP recruitment agencies in Adelaide. Drawing from marketing theory, creative suggestion of 'promotion of the practice and not the region' offers a means of GP recruitment and retention for structured succession planning for rural general practices. Structural attempts to broaden the GP market with overseas recruitment have done little for improving full-time equivalent GP levels. Market segmentation and market orientation offer a new emphasis on value exchange between the corporation (the practice), customer (GPs) and competition (all practices) to influence future mobility. A marketing orientation to the GP challenge emphasises in idual's perceptions of value, GP expectations and practice offerings. Failure to acknowledge benefits of this marketing approach means that solutions such as those developed in the Limestone Coast region are unlikely. Research is now required to define GP satisfaction and value for long-term viability of general practices.
Publisher: Australian Housing and Urban Research Institute (AHURI)
Date: 22-03-2019
Publisher: Elsevier BV
Date: 09-2008
DOI: 10.1016/J.JENVMAN.2007.06.002
Abstract: The use of recycled water is being promoted through policy in many parts of the world with the aim of achieving sustainable water management. However there are some major barriers to the success of recycled water use policies and their instruments, in particular for potable reuse schemes. One of these barriers can be a lack of community support. Despite the critical nature of community attitudes to recycled water to the success of projects, they are often little understood. Further information is required to ensure the successful implementation of recycled water policy and to ensure sustainable management of water resources is achieved. The aim of this paper is to establish the key components of community satisfaction with recycled water. This was investigated through a case study of the Mawson Lakes population in South Australia, where recycled water is used for non-potable purposes through a dual water supply system (the 'recycled water system'). This paper reports results from a survey of 162 Mawson Lakes residents. A structural equation model (SEM) was developed and tested to explain and predict components of community satisfaction with recycled water use (for non-potable use) through the dual water supply system. Results indicate the components of satisfaction with recycled water use were an in idual's positive perception of: the Water Authority's communication, trust in the Water Authority, fairness in the recycled water system's implementation, quality of the recycled water, financial value of the recycled water system, and risk associated with recycled water use (negative relationship). The results of this study have positive implications for the future management and implementation of recycled water projects in particular through dual water supply systems. The results indicate to water authorities and water policy developers guiding principles for community consultation with regards to the management of recycled water projects.
Publisher: Informa UK Limited
Date: 22-07-2009
Publisher: Informa UK Limited
Date: 04-2013
DOI: 10.1080/07359683.2013.787889
Abstract: As baby-boomer practitioners exit the workforce, physician shortages present new recruitment challenges for practices seeking GPs. This article reports findings from two studies examining GP recruitment practice. GP recruitment ad content analysis (Study 1) demonstrated that both Internet and print ads emphasize job attributes but rarely present family or practice attributes. Contacts at these medical practices reported that their practices offer distinctive family and practice attributes that could be exploited in recruitment advertising (Study 2). Understaffed medical practices seeking to attract GPs may differentiate their job offerings in a crowded market by incorporating family and/or practice attributes into their ads.
Publisher: Springer Science and Business Media LLC
Date: 20-11-2010
Publisher: IWA Publishing
Date: 03-2013
DOI: 10.2166/WRD.2013.048
Abstract: This paper reports on the intentions of urban residents in two South Australian Local Government Areas (LGAs) (council areas) to use stormwater treated through a managed aquifer recharge process for various potential non-potable uses. Data were collected through an online survey of the residents in these LGAs. The key finding is that, in common with recycled sewage water, the intention to use treated stormwater was lower for uses having closer contact with people. A hypothesized model consisting of possible factors influencing the intention to use treated stormwater was developed based on the contemporary literature relating to usage of treated sewage water. Greater trust in the local water authority was shown to be associated directly and closely with a lower perceived health risk. A positive attitude by respondents to the use of treated stormwater (as an aspect of a sustainable future) was found to be more likely to result in an intention to use the treated stormwater for non-potable purposes. Respondents' perceived health risk, emotions and environmental concerns all had significant associations with their attitudes to using stormwater but were not associated with their intention to use it.
No related grants have been discovered for Elizabeth Hemphill.