ORCID Profile
0000-0001-8156-5297
Current Organisation
University of South Australia
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Publisher: Emerald
Date: 06-11-2017
Abstract: The purpose of this paper is to examine the role of social capital for career success and sustainability among arts managers and the implication for human resource practice. This paper is a qualitative study comprising interviews with 73 arts managers in Australia. While answering an occupational calling and having a sense of passion for the arts is a key driver to embark upon a career in arts management, it is social capital that is essential for both objective and subjective career success and thus for career sustainability. The authors also identify the value of education, global experience and well-honed soft skills for building social capital. The study is located in Australia – arts management in other national contexts and industries may be different. This paper identifies the need for arts managers to develop heterogeneous social capital to support both career success and sustainability. It also indicates that whereas passion for the arts may be an important driver, other skills and competencies are required. Both of these themes need to be incorporated into human resource practice in the arts industry. This paper demonstrates the growing need to acknowledge the impact of relational social capital in the arts in an increasingly volatile work environment. This paper fills the gap in our understanding of careers that bridge both the arts and management as professional domains of activity and extends understanding on the role of social capital in management careers more generally.
Publisher: Emerald Publishing Limited
Date: 09-05-2023
Publisher: Emerald
Date: 07-03-2022
Abstract: This study aims to elucidate the value creation process within a culturally ersified museum (CDM), which aims to achieve social inclusion, i.e. bridging the social ide between mainstream and minority communities, through the integration of CDM’s and visitors’ resources. Using service logic (SL) theory as the theoretical lens, we aim to unveil the CDM’s unique service provider and customer (visitor) resources, the corresponding resource integration process that explains value co-creation and co-destruction and the resultant value outcomes for social inclusion. A case study of an Australian CDM is used, involving various qualitative data sources, including depth interviews, focus groups, visitor book content analysis, on-site observation and participation in the CDM’s events and forums. The findings provide insights into the unique CDM and visitor resources that are integrated to achieve value outcomes that foster social inclusion. However, the results suggest that alongside value co-creation, co-destruction can unfold, causing a (mis)alignment with the aim of the CDM to bridge the social ide between mainstream and minority communities. This study’s findings offer salient implications for CDMs and similar service providers that enables social inclusion and policymakers. This study contributes to the service domain by highlighting the importance of the alignment between provider and customer resources to co-create value within a culturally ersified context. That is, CDMs can learn from the misalignment of their resources and those of their visitors to improve their resource offerings and achieve greater social inclusion outcomes in the future.
Publisher: SAGE Publications
Date: 13-06-2014
Abstract: This article examines the degree to which Australian ethnic minority artists possess or do not possess the career capitals necessary to develop their artistic journey. We listened to stories of career experiences that show how artists learn to negotiate their way by developing their career paths. The study found that ethnic minority artists possess more cultural capital than economic and social capitals, thus limiting their career to attain hierarchy and power in creative institutions. Ethnic minority artists can use strategies to manage career, boosting economic, social capitals and to a lesser extent cultural capital. This article adds to the current literature on the utility of Bourdieu’s forms of capital, contextualising voices of artists to account for their experiences in managing the process of advancement which both facilitates and limits their career-related opportunities.
Publisher: Westburn Publishers
Date: 12-2005
Publisher: Emerald Publishing Limited
Date: 25-01-2021
Publisher: SAGE Publications
Date: 13-07-2023
DOI: 10.1177/00187267231183852
Abstract: Relational pressures across multiple levels push organisations to behave socially responsibly or sometimes irresponsibly. But how do relational pressures across multiple levels influence social responsibility of small nonprofit organisations working with marginalised groups? Nonprofit organisations are increasing in importance owing to their role in development and representation of marginalised groups’ interests, yet their social responsibility is little understood. Using the lens of standpoint theory, we explore social responsibility of small disability arts organisations in the nonprofit sector in Australia drawing on 53 interviews involving actors at multiple levels, supplemented by site visits and observations. We find small nonprofit organisations’ social responsibility in a state of flux, influenced by differing priorities, expectations, and demands from various actors across levels. We provide insights into organisational social responsibility dynamics, identifying three major tensions that small arts organisations face – formality versus informality, agency versus representation, and access versus excellence – in seeking to be socially responsible. Our findings have relevance for organisations in the wider nonprofit sector, underscoring the need to explore their social responsibility from a relational perspective. Further, the resultant tensions from relational pressures, as identified in our study, provide important implications for organisational social responsibility advancing theoretical and practical knowledge in this emerging field.
Publisher: Springer Fachmedien Wiesbaden
Date: 2012
Publisher: Routledge
Date: 2014
Publisher: Informa UK Limited
Date: 07-2007
Publisher: Routledge
Date: 15-09-2021
Publisher: Informa UK Limited
Date: 2002
Publisher: Informa UK Limited
Date: 15-03-2019
Publisher: Edward Elgar Publishing
Date: 21-07-2020
Publisher: Emerald
Date: 18-09-2009
Publisher: Wiley
Date: 05-2002
DOI: 10.1002/NVSM.173
Publisher: Emerald
Date: 08-2003
DOI: 10.1108/00251740310484885
Abstract: Arts organisations, unsure of the level of continued government funding available and confronted with the need ever to improve, are seeking new ideas upon which they can focus. At a time when leadership and governance in arts organisations have changed in line with cultural expectations, how is their ethical stance assessed? How does their ethical stance impact on reputation? The challenge to build a good reputation starts at the top of the organisation however, traditionally, one type of arts organisation, art museums, has focused on the activities level. In an age of globalisation, economic restructuring and technological change, museums therefore may be seen as a contradiction. Traditionally seen as temples for the muses, today’s museums are being challenged to be ethical for society and to build their reputation. As a solution, proposes a cooperative model of cultural organisational ethics that attempts to provide a framework by which arts organisations can put in place ethical artefacts that enhance organisational reputation, rather than detract from it.
Publisher: Informa UK Limited
Date: 2003
Publisher: Informa UK Limited
Date: 03-2013
Publisher: Emerald
Date: 12-1996
DOI: 10.1108/09513579610151971
Abstract: Nonprofit museums and performing arts organizations have become subject to closer attention in recent years, following the collapse of some seemingly stable cultural organizations. These events have stimulated a renewed interest in accountability and technology in nonprofit cultural organizations, as they are put under pressure to provide value for money. At the same time, technology has an important role to play in the extent to which nonprofit cultural organizations utilize available resources efficiently and effectively. Consequently, this study examines nine nonprofit museums and performing arts organizations in Victoria, Australia and establishes that while technology is used to increase viability and to some extent promote vitality, it does not solve all the problems for museums and performing arts organizations.Part of the reason for this is due to the fact that the notion of accountability has been hijacked by accountants and economists, enabling some to forget the true mission of these nonprofit museums and performing arts organizations, which are vitality‐oriented.
Publisher: Informa UK Limited
Date: 2003
Publisher: Cognizant, LLC
Date: 09-03-2022
DOI: 10.3727/152599521X16106577965044
Abstract: Events have been well-recognized for their economic and social benefits however, their broader effect on regenerating urban space and placemaking has not been duly examined. Using the community capitals framework, this study aims to address this gap by exploring how events are used for placemaking of main streets and precincts, and the critical success factors (CSFs) of placemaking through events. Semistructured interviews were conducted with local councils and business associations who are responsible for the development and management of significant precincts and main streets in Adelaide, Australia. Findings indicate that events effectively assist in placemaking of precincts and main streets not only through economic development and improving place identity but also by creating positive community changes through place activation and social capital and community capacity development, which have the capacity to deliver more enduring benefits of placemaking. Four CSFs are identified in placemaking of main streets and precincts through events, namely active engagement and collaboration a good fit strategic event concepts and a holistic placemaking plan. Based on the study findings, practical recommendations for planners and practitioners about the effective use of events for placemaking are provided.
Publisher: Springer Science and Business Media LLC
Date: 12-01-2023
DOI: 10.1007/S10997-022-09657-2
Abstract: Taking a management perspective in the field of philanthropy, this study examines 12 Australian major performing arts organizations over 19 years (2000–2018), which were identified as vulnerable and struggling with overreliance on public grants. Underpinned by theories that integrate understandings of external and internal resource management—resource dependence theory and the resource-based view—we uncover insights into what drives the increase in their philanthropic income. Using data from 228 annual reports and interviews, we present an original taxonomy that identifies organization-donor relationships and organizational efforts in nurturing philanthropy. We uncovered the interplays between donor engagement and positioning philanthropic staff in terms of organizational structure. Longitudinal financial and narrative data demonstrate that external resource management through donor engagement and internal resource management through organization structure emphasizing philanthropy have a significant impact on the growth of organizational philanthropic income.
Publisher: SAGE Publications
Date: 04-08-2020
Abstract: The article examines entertainment, arts and accounting practices of a national arts council that funds arts organisations and artists. It does so by investigating the first 25 years of annual reports of the Australian Council for the Arts (1973-1996), using media reports to triangulate the data. Set against a background of socio-political change, the study explicates the differing treatments of entertainment and the arts, as political parties come in and out of power, national policy shifts, and macro-economic changes occur. Guided by legitimacy theory, analysis of narratives and budgets as calculative practices in annual reports illustrates how the nexus between entertainment and the arts changes over time, with the emphasis or value placed on entertainment diminishing relative to the arts. We conclude that the arts council has become the ‘arts council for the performing arts’, calling into question moral, pragmatic and cognitive legitimacy of the arts council.
Publisher: Informa UK Limited
Date: 17-05-2021
Publisher: SAGE Publications
Date: 18-12-2019
Abstract: This article applies a quantitative analysis of gender ersity variables to custom data sets of 2011 and 2016 Australian Bureau of Statistics Census data for Film, TV and Radio employment. Prima facie, employment figures across a whole sector or employment segment can appear to be broadly representative of the Australian population, but looking more closely, it becomes apparent that the ‘devil is in the level’. Although there is often parity at the macro level, drilling down into specific roles and their differential levels of seniority and power reveals inequalities between those in key and more secure gatekeeping positions and those further down the organisational hierarchy. Focusing on gender, this article will argue that the lack of ersity at senior levels of employment is a key contributing factor to lack of ersity within cultural and creative industries, reinforcing power imbalances and social and economic inequity.
Publisher: Elsevier BV
Date: 2023
Publisher: Springer International Publishing
Date: 15-12-2018
Publisher: Emerald
Date: 18-10-2023
Abstract: This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic. The study draws on the findings from a content analysis of published refereed journal articles and research reports, between 2020 and 2022. This study clarifies how scholars in the arts marketing field have examined the concept and identified core dimensions. It also brings together these conceptual categories into an integrative multilevel framework of relevance for arts marketing during COVID-19. The framework outlines interconnected processes as well as dualities, such as digitisation, monetisation and sustainability of the CCIs and poses a future centred on entrepreneurial actions. The originality of the paper is that it provides clear-cut evidence for new frontiers for research in the field during a period of discontinuous change due to COVID-19, through a literature review that has not been undertaken previously. It links the need to be entrepreneurial as a means for the CCIs to survive and thrive during and after a global crisis.
Publisher: Informa UK Limited
Date: 2007
Publisher: Informa UK Limited
Date: 02-02-2023
Publisher: Wiley
Date: 2007
DOI: 10.1002/NVSM.289
Publisher: Cambridge University Press (CUP)
Date: 04-10-2022
DOI: 10.1017/JMO.2021.48
Abstract: Although the potential of arts to promote social inclusion is recognised, barriers to social inclusion for disabled people in the arts is under-researched. Based on 34 semi-structured interviews with disabled people and those without disability from four arts organisations in Australia, the paper identifies barriers for social inclusion for disabled people within performing arts across four dimensions: access participation representation and empowerment. Findings highlight barriers are societal, being created with little awareness of needs of disabled people, supporting the social model of disability. Findings have implications beyond social inclusion of disabled people within the arts, demonstrating how the arts can empower disabled people and enable them to access, participate and represent themselves and have a voice. Our framework conceptualises these four barriers for social inclusion for disabled people for management to change.
Publisher: World Scientific Pub Co Pte Ltd
Date: 03-2010
DOI: 10.1142/S0218495810000501
Abstract: This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity's link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.
Publisher: Routledge
Date: 13-05-2020
Publisher: Springer Science and Business Media LLC
Date: 06-06-2017
Publisher: Emerald
Date: 30-09-2014
Abstract: – The purpose of this paper is to explore the adoption of major exhibitions, often called blockbusters, as a sub-branding strategy for art museums. Focusing the experience around one location but drawing on a wide data set for comparative purposes, the authors examine the blockbuster phenomenon as exhibition packages sourced from international institutions, based on an artist or collection of quality and significance. The authors answer the questions: what drives an art museum to adopt an exhibition sub-brand strategy that sees exhibitions become blockbusters? What are the characteristics of the blockbuster sub-brand? – Using extant literature, interviews and content analysis in a comparative case study format, this paper has three aims: first, to embed exhibitions within the marketing and branding literature second, to identify the drivers of a blockbuster strategy and third, to explore the key characteristics of blockbuster exhibitions. – The authors present a theoretical model of major exhibitions as a sub-brand. The drivers identified include the entrepreneurial characteristics of pro-activeness, innovation and risk-taking, while the four key characteristics of the blockbuster are celebrity spectacle inclusivity and authenticity. – These exhibitions are used to augment a host art museum’s own collection for its stakeholders and differentiate it in the wider cultural marketplace. While art museum curators seek to develop quality exhibitions, sometimes they become blockbusters. While blockbusters are a household word, the terms is contested and the authors know little about them from a marketing perspective. – Art museums are non-profit, social organisations that serve the community. Art museums therefore meet the needs of multiple stakeholders in a political environment with competing interests. The study draws on the experiences of a major regional art museum, examining the characteristics of exhibition sub-brands and the paradox of the sub-brand being used to differentiate the art museum. This paper fills a gap in both the arts marketing and broader marketing literature. – The use of the identified characteristics develops theory where the literature has been silent on the blockbuster sub-brand from a marketing perspective. It provides an exemplar for institutional learning on how to initiate and manage quality by popular exhibition strategies.
Publisher: Cognizant, LLC
Date: 07-07-2023
DOI: 10.3727/152599522X16419948695062
Abstract: This article examines innovation in times of festival crises from a governance perspective using legitimacy theory. We conduct a case study of Adelaide Festival around three crises based on data drawn from annual reports, festival programs, and media articles from 1960 to 2021. Each crisis raises questions about the need to innovate, whether due to economic concerns or for new approaches to artistic programming, in order to safeguard legitimacy. However, the type of innovation varies based on internal and external environmental factors. Findings reveal tensions ranging from internal board and external stakeholder use of governance mechanisms, depending on the crisis and perceptions around art forms (e. g., elitism and Aboriginality). The findings provide insights on how appropriate use of governance mechanisms can help to balance tensions between maintaining legitimacy and promoting innovation. Innovation, nonetheless, did not reposition the festival in the long run: it remains elitist, compromising artistic vision.
Publisher: Informa UK Limited
Date: 2002
Publisher: Emerald
Date: 10-04-2023
Publisher: Routledge
Date: 2013
Publisher: Emerald
Date: 16-09-2019
DOI: 10.1108/IJEM-10-2018-0328
Abstract: The purpose of this paper is to examine the mechanisms that explain the complexities Indonesian higher education (HE) academic leaders (ALs) experience in performing leadership roles. The research addresses the questions: How do Indonesian ALs perceive their roles in HE? What are the challenges facing Indonesian ALs in their roles in the Indonesian HE context? To what extent does gender impact how ALs act and are perceived? In sum, 35 ALs from six Indonesian universities representing top executive positions were interviewed. Data were analysed thematically using a retroductive process followed by a series of on-site member-checking activities to establish credibility and authenticity of the findings. The religious principles of amanah (the “altruistic calling” of their functions needing dedication, commitment, and passion) unique to the Indonesian cultural experience influence ALs views of leadership. ALs face role constraints due to resource limitations, experiencing a double bind, while harmonising differences due to ascribed social status and position. Supportive structures effective for academic leadership practice must be created, further studies on male ALs’ roles in promoting the leadership ascent of female ALs and promoting work-life balance will improve ALs’ visibility and salience in steering institutional growth. This is the first study to focus a critical lens on the complexities of context-based leadership practice as it is influenced by amanah . Layers of constraints confronting female ALs were documented due to exigencies of gender role expectations and resource limitations, yet they exhibited paternal navigational skills beyond the maternal and pastoral calling of their roles.
Publisher: Wiley
Date: 2005
DOI: 10.1002/NVSM.26
Publisher: Deakin University
Date: 08-2014
DOI: 10.21153/DLR2014VOL19NO1ART207
Abstract: This article examines ersity on corporate boards, focussing on gender ersity and taking both contemporary and historical perspectives. Australia forms a particular focus of this article, but, as far as mandatory quota legislation is concerned, other jurisdictions provide comparisons. The authors illustrate how Australian corporate board gender ersity is starting from a low base in contrast to some other types of boards. Arguments for and against more women on boards are analysed in order to provide a comprehensive examination of extant research. The article also examines briefly whether a business case can be made for board gender ersity within the wider framework of board ersity. The authors acknowledge that there are unanswered questions about the right gender balance on boards and whether, without mandatory quota legislation, a voluntary system can achieve best practice targets. They explore the notion of critical mass - the idea that, upon board representation reaching approximately 15 per cent, efforts to further redress the imbalance may lose momentum. Their conclusion is that, in the Australian jurisdiction, progress is being made belatedly towards increasing gender ersity on corporate boards. However, substantial challenges are envisaged if significant progress is not made imminently to increase the number of women serving on corporate boards.
Publisher: Elsevier BV
Date: 06-2022
Publisher: Routledge
Date: 30-08-2023
Publisher: Informa UK Limited
Date: 23-02-2023
Publisher: Wiley
Date: 2006
DOI: 10.1002/NVSM.278
Publisher: Informa UK Limited
Date: 07-2009
Publisher: Wiley
Date: 15-03-2019
DOI: 10.1111/ACFI.12468
Publisher: Emerald
Date: 18-05-2012
DOI: 10.1108/20442081211232981
Abstract: This paper aims to present a quantitative analysis of arts management/marketing articles in leading general management/marketing journals, including an examination of the extent to which those top tier journal articles on arts/culture‐related topics cite authors of leading arts management journal articles. Using bibliometric techniques, this study examines the content of 20 top tier management and marketing journals over 22 years to identify articles published on arts management/marketing, which authors were cited, and from which arts management/marketing journals. Analysis indicates that: relatively few citations in the top management/marketing journals reference arts management/marketing journals assessment of interaction between the parent management/marketing disciplines and the arts management/marketing sub‐discipline indicates that authors draw upon a large reserve of erse literatures and top journal arts‐related management/marketing articles tend to utilize citations to journal articles grounded in the social sciences and aesthetics of management, with an increasing trend of citations to arts management/marketing journals. This study of the extent to which top journals have published arts/culture‐related articles and the citation impact of arts management/marketing journals is the initial academic study on the topic and suggests opportunities for further research. Analysis of arts management/marketing journal impact contributes to professionalization of the field and increased perceived value of those journals by industry practitioners. This research is the first to examine the spectrum of arts management/marketing literature, including both top general management/marketing journals and sector‐oriented arts management/marketing journals, establishing a body of knowledge for augmentation by future research over time.
Publisher: Routledge
Date: 30-08-2023
Publisher: Emerald
Date: 12-2002
Publisher: Informa UK Limited
Date: 04-2005
Publisher: Informa UK Limited
Date: 14-05-2001
Publisher: North American Business Press
Date: 04-08-2020
Publisher: Korean Society of Arts and Cultural Management
Date: 30-07-2021
Publisher: Emerald
Date: 15-10-2008
DOI: 10.1108/09555340810913511
Abstract: The main aim of this paper is to stimulate more relevant and critical ideas about marketing and the wider management field by exploring the actual and potential contribution of metaphor to marketing theory and practice. The subsequent connections made can help contribute towards understanding and coping with the theory ractice gap. To date, the majority of metaphor application has tended to be literal and surface‐level rather than theoretically grounded. This paper interrogates the literature surrounding metaphor in marketing and management fields, while also examining the contribution of other areas such as art. The paper constructs and debates the conceptual notion of the marketer as an artist. Incorporation of theoretically grounded metaphors into marketing theory can help develop a form of marketing which is capable of dealing with ambiguity, chaotic market conditions, creative thinking and practice. Adoption of a metaphorical approach to marketing research helps to instil a critical and creative ethos in the research process. Marketers are concerned with identification and exploitation of opportunities. Metaphor assists in the process by enhancing visualisation of these future directions. We live out our lives to a large degree through the making of metaphorical connections. We should therefore embrace more qualitative, creative associations in marketing theory, as well as practice.
Publisher: Elsevier BV
Date: 04-2018
Publisher: Wiley
Date: 30-07-2013
Publisher: Emerald
Date: 26-09-2007
DOI: 10.1108/02610150710822302
Abstract: There is growing interest by marketers in historical accounts that paint early female artists as entrepreneurial marketers. The purpose of this paper is to challenge the traditional view of entrepreneurship to incorporate a feminist theory of cultural entrepreneurship by considering the role of two female artists. Using calls for historical research and new methods of enquiry in marketing, this paper traces early female artists and applies modern entrepreneurial theory to their marketing methods to identify their innovation, adaptability to change and planned marketing approach. The paper suggests that entrepreneurial marketing is fused with the artists’ persona resulting in their celebrated status being widely recognised. It contributes an important fresh body of knowledge to the wider entrepreneurship debate by offering a new model of cultural entrepreneurial marketing. The three concepts of innovation, adaptability and marketing approach have not previously been applied to link women artists as entrepreneurs, however, this article argues that there is plenty of evidence to do so. While these artists are Australian (which could be seen to be a limitation), the art market is indeed international. In this respect, these artists join a longer international history as producers and consumers involved in entrepreneurial organisations from early days. The artists’ significance falls within the context of emerging modernism, feminism and cultural identity during the 1920s and 1930s in Sydney, Australia. It is combined with and explains the actions and the success of two female artists’ unusual marketing approach. It is of value to readers interested in historical context regarding equality in the visual arts.
Publisher: Informa UK Limited
Date: 1998
Publisher: Informa UK Limited
Date: 10-2012
Publisher: Emerald
Date: 07-2004
DOI: 10.1108/14715200480001354
Abstract: This paper argues that the entrepreneurial leader in non‐profit Performing Arts Organisations (PAOs) has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non‐profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a tension in non‐profit performing arts organisations: the relationship between limited funding and the subsequent need to act entrepreneurially and innovatively among the various funding sources. Using longitudinal analysis of annual reports, the paper uncovers interplay essential to entrepreneurship. Hence, strategies and tensions are highlighed that non‐profit leaders have used. Comparisons are made with non‐profit art museums which previous research has shown have the same funding tensions.
Publisher: Emerald
Date: 09-11-2012
DOI: 10.1108/03090561211259934
Abstract: While the body of work exploring brand orientation has grown, there has been a general failure to build on extant research and generate a holistic conceptualization of brand orientation. This paper aims to develop a model of the key drivers, impediments and manifestations of brand orientation in a museum context. A collective case study design was used, consisting of key informant interviews using a semi‐structured interview protocol and analysis of institutional documents and observational research. Interviews took place with well‐known museums across three countries: the UK, the USA and Australia. This paper demonstrates the richness of qualitative case studies as a method of theory building and as a precursor to further empirical research. The case study findings reveal both a philosophical and behavioral aspect of brand orientation. Thus, six attributes are presented that include brand orientation as an organizational culture and compass for decision‐making and four brand behaviors (distinctiveness, functionality, augmentation and symbolism). The conceptual model also depicts the critical antecedents to brand orientation in a museum context. This study provides a foundation for future brand research by offering a holistic conceptualization of brand orientation and identifying the primary antecedents in a museum context. Future research may wish to empirically establish a valid and reliable scale of brand orientation and examine its explanatory potential. Future research may also consider other contexts to provide further insight into the drivers and inhibitors of brand orientation. If organizations seek to establish a strong brand orientation they must devote resources to establishing the brand as a dominant organizational philosophy that guides decision‐making. In addition, brand‐oriented organizations must establish the brand as a distinctive asset that communicates relevance and accessibility and invest in augmenting initiatives that enable the organization to connect with customers on a personal and emotional level. Using an exploratory method the authors are able to reconcile a number of approaches to brand orientation and provide a conceptualization that incorporates the philosophical and behavioral approaches to business orientations. Museums face substantial resource constraints, competing needs of multiple stakeholders and increasing market turbulence. If museums can achieve such significant organizational change then the sector presents an interesting exemplar for many other non‐profit organizations.
Publisher: SAGE Publications
Date: 27-05-2015
Abstract: Using focus group interviews and in idual stories of participants from secondary data, we illuminate the role of Multicultural Arts Victoria (MAV) in Australia in how it promotes cultural inclusion through programs of social and civic service. Our findings confirm the significance of cultural inclusion and the potentially useful role of arts in creating inclusive organisations and communities. We further develop a framework of cultural inclusion in the workplace to provide a holistic understanding of the cultural inclusion process that can lead to the development of inclusive workplaces. As social inclusion is central to Australia’s national identity, this article helps researchers and practitioners to understand how cultural inclusion and inclusive organisational theories collide and complement each other to create inclusive organisations.
Publisher: Wiley
Date: 09-2011
Location: Mexico
No related grants have been discovered for Ruth Rentschler.