ORCID Profile
0000-0002-2164-3414
Current Organisations
University of South Australia
,
Patuakhali Science and Technology University
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Publisher: Emerald
Date: 03-05-2016
DOI: 10.1108/JBIM-05-2014-0105
Abstract: This paper aims to extend the known boundary conditions of the negative binomial distribution (NBD) model, and to test the applicability of conditional trend analysis (CTA) – a key method to identify whether changes in overall sales are accounted for by previous non-buyers, light buyers or heavy buyers – in industrial purchasing situations. The study tested the NBD model and CTA in an industrial marketing context using a 12-month data set of purchases from an Australian supplier of a range of industrial plastic resins. The purchase data displayed a good NBD fit the study therefore extends the known boundary conditions of the model. The application of CTA provided second-period purchasing frequency estimates showing no significant difference from actual data, indicating the applicability of this method to industrial purchasing. Data relate to just one supplier. Further research across several industries is required to confirm the generalizability and robustness of NBD and CTA to industrial markets. Marketing decisions can be improved through appropriate analysis of customer purchasing data. However, without access to equivalent competitor data, industrial marketers are constrained in benchmarking the purchasing patterns of their own customers. The results indicate that use of the NBD model enables valid benchmarking for industrial products, while CTA would enable appropriate analysis of purchases by different classes of customer. This paper extends the known boundary conditions of the NBD model and provides the first published results, indicating the appropriateness of CTA to predict purchasing frequencies of different industrial customer classes.
Publisher: Emerald
Date: 06-05-2014
Abstract: – The purpose of this study is to investigate the differential influences of economic nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two concepts are underpinned by different (normative versus informational) interpersonal influences. – Surveys took place in two countries, South Korea ( n = 257) and Taiwan ( n = 258). Both are rapidly developing economies with a cosmopolitan consumer base. Two products, one representing conspicuous and one representing non-conspicuous categories, were used in each country’s survey. The data were subjected to exploratory and confirmation factor analyses and fitted using structural equation modelling. – Contrary to past studies, EN and COS were unrelated. Economic nationalism was strong and biased towards domestic products. The results also suggest that COS may be related to bias against domestic products. EN related strongly to normative influence, whereas COS rested on informational influence. The results were similar across the countries and the product types. – Economic nationalism and COS may coexist as consumer dispositions and their relative salience may vary across in iduals. Foreign firms should not overlook consumers’ nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting benefits such as domestic employment and wealth creation. – EN and COS may coexist as consumer dispositions, and their relative salience may vary across in iduals. When managing their brand portfolio, foreign firms would benefit from considering consumers’ nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting social benefits such as domestic employment and wealth creation. – This study brings research on EN and COS from a macro/country level to a micro/in idual level. It provides theoretical and empirical insights on the differential influences of EN and COS on consumer behaviour and sheds light on their psychological underpinnings.
Publisher: MDPI AG
Date: 11-12-2022
DOI: 10.3390/HEALTHCARE10122508
Abstract: This study investigated the association between healthy eating behaviors and nutrition literacy in a s le of Bangladeshi adults. A cross-sectional survey was conducted among 400 adults from two districts of Bangladesh (Dhaka and Chattogram). Data were generated by in-person interviews using a structured questionnaire. The Nutrition Literacy Scale and National Dietary Guidelines for Bangladesh were used to assess nutrition literacy and healthy eating behaviors, respectively. Multiple linear regression models were used to observe the association. The mean score for healthy eating behavior was 21.8 (SD = 4.8, Range: 5–33) on a scale of 34. A moderate positive correlation was found between nutrition literacy and healthy eating behavior of participants (r = 0.28, p 0.001). The adjusted regression model showed that a 1 unit increase in nutrition literacy reflected an increase in the healthy eating behavior score of participants by 0.22 units (β = 0.223, p 0.001). Findings showed an association between nutrition literacy and eating behaviors in Bangladeshi adults. Future research could be carried out to establish a causal relationship that may help inform the necessity of educational interventions for Bangladeshi adults to assist with meeting national nutrition-related targets.
Publisher: Emerald
Date: 30-09-2020
DOI: 10.1108/JBIM-01-2020-0003
Abstract: Ambidexterity’s effects on exploration and exploitation have been widely studied in the innovation literature. However, to date, no studies have determined how combining or balancing the two strategic marketing foci may improve new product performance outcomes. This is an important issue in emerging markets, which have considerable potential to introduce new products, given the rising affordability and intense competition between Western and local firms. These challenges compel managers to offer new products and solutions in these markets. However, firms may adopt different strategic marketing foci for new product development. Using Pakistan as an emerging-market context, this paper aims to provide novel insights into how managers can choose the right balance of a customer-driving versus customer-driven strategy to optimise new-product performance. A multi-industry approach surveyed senior strategy managers (N = 106) of Pakistani businesses. Using polynomial regression and surface test analyses, the findings showed that balancing the two strategies influenced new-product performance more than either strategy alone. Surprisingly, the imbalance of greater customer-driving over customer-driven strategy or vice versa did not improve new-product performance. Moreover, new-product performance was greater when the level of balance was higher compared to when it was lower. Grounded in behavioural and strategic adaptation theory, this study extends ambidexterity’s theoretical foundations in marketing by empirically determining the optimal balance of an orientation and performance implication model. The findings can assist emerging market managers in choosing the right balance and combination of the two strategies for better performance of new products.
Publisher: Elsevier BV
Date: 2021
Publisher: SAGE Publications
Date: 2011
Abstract: Despite its proliferation in higher learning institutions, e-learning has been criticised as being nothing more than trivial online conversations, or a mere means of delivering class materials electronically. If e-learning is to address such criticisms and become an effective pedagogical platform, educators need to identify elements critical to the success of e-learning. A well-known framework for studying e-learning as a pedagogical platform is the community of inquiry (COI) model. In this study, the authors develop a conceptual COI model to propose that while satisfactory e-learning experience stems from the interactions among three presences – social, cognitive, and teaching – the relative influences of the presences on e-learning experience are moderated by five extrinsic factors: content richness, perceived ease of use of e-learning platform, type of curriculum, teaching orientation, and participant age. They argue that this extended and more comprehensive COI framework would help educators better understand e-learning's use as an effective pedagogical platform.
Publisher: SAGE Publications
Date: 11-2020
DOI: 10.1016/J.AUSMJ.2020.08.001
Abstract: Food-related cues can increase the time a person spends in the dining room. Increasing the time a person spends dining can improve their food intake. Studies on the use of music and olfactory cues have produced conflicting results. This study explores whether the portion size effect (PSE), the portion served, influences a person's consumption and can explain the inconsistent results. The study focused on testing this phenomenon with residents in an aged-care home. Malnutrition is often a problem with residents in aged-care facilities. Exposing the residents to various cues (music, olfactory and infographics) over seven weeks with different portions of food served. Results showed that the cues did not significantly impact, but PSE did, casting doubts on studies that did not control for the portion served. Discussions of the academic and managerial implications are also provided.
Publisher: Wiley
Date: 29-07-2022
DOI: 10.1002/PUH2.16
Abstract: Street food has become popular in developing countries due to its affordability, availability and taste. Maintaining the quality and safety of street food is linked to the vendors’ appropriate food handling practices to reduce foodborne illness. Therefore, this study aimed to assess food safety knowledge, attitudes and practices of street food vendors in Chattogram city, Bangladesh. A cross‐sectional study was carried out among 302 street food vendors from December 2020 to March 2021. Data were collected by in‐person interviews through a structured questionnaire. Independent s le t ‐tests and one‐way analysis of variance (ANOVA) were used to compare food safety knowledge, attitudes, and practices scores across socio‐demographic variables. The mean score of food safety knowledge, attitudes and practices was 8.99 (SD = 4.17, range: 1–18), 8.46 (SD = 3.51, range: 1–16) and 17.78 (SD = 5.74, range: 1–34), respectively. The food safety knowledge scores significantly ( p 0.05) differed by the participants’ age, marital status, income, residence and work experience. The average food safety attitudes score significantly ( p 0.05) varied by age, marital status, income, and education level. The average food safety practices score significantly ( p 0.05) differed by the respondents’ education level and work experience. Our findings suggest that food safety knowledge, attitudes, and practices were poor among street food vendors. Therefore, there is a need for strategies and intervention programs such as food safety training and awareness c aigns as well as financial support to improve food safety knowledge, attitudes, and practices which help to reduce foodborne illness.
Publisher: Emerald
Date: 21-02-2022
Abstract: Obesity leads to increased mortality and morbidity among children, as well as when they turn adults. Melding marketing theories in social influence and message framing, this study aims to examine how compliance versus conformance social influence, each framed either prescriptively or proscriptively, may guide children’s choice of healthy versus unhealthy food. This study conducted two experiments in a Pakistani junior school. Experiment 1 exposed children to either a prescriptive or a proscriptive compliance influence. Experiment 2 involved a 2 (prescriptive vs proscriptive compliance influence) × 2 (supportive vs conflicting conformance-influence) between-subjects design. Participants in both studies answered an online survey after being exposed to the social-influence messages. Experiment 1 showed proscriptive was stronger than prescriptive compliance influence in nudging children to pick fruits (healthy) over candies (unhealthy). However, frequency of fruits dropped as susceptibility to compliance strengthened. Experiment 2 found that a proscriptive compliance influence reinforced by a supportive conformance-influence led to most children picking fruits. However, a conflicting conformance influence was able to sway some children away from fruits to candies. This signalled the importance of harmful peer influence, particularly with children who were more likely to conform. Childhood is a critical stage for inculcating good eating habits. Besides formal education about food and health, social influence within classrooms can be effective in shaping children’s food choice. While compliance and conformance influence can co-exist, one influence can reinforce or negate the other depending on message framing. In developing countries like Pakistan, institutional support to tackle childhood obesity may be weak. Teachers can take on official, yet informal, responsibility to encourage healthy eating. Governments can incentivise schools to organise informal activities to develop children’s understanding of healthy consumption. Schools should prevent children from bringing unhealthy food to school, so that harmful peer behaviours are not observable, and even impose high tax on unhealthy products or subsidise healthy products sold in schools. This study adopts a marketing lens and draws on social influence and message framing theory to shed light on children’s food choice behaviour within a classroom environment. The context was an underexplored developing country, Pakistan, where childhood obesity is a public health concern.
Publisher: Elsevier BV
Date: 09-2020
Publisher: Springer Science and Business Media LLC
Date: 21-11-2019
Publisher: SAGE Publications
Date: 06-2016
DOI: 10.1509/JIM.15.0079
Abstract: Traditional country-of-origin strategy in international marketing uses a country-image halo to cue beliefs about the country's products. With expansive trade globalization, domestic consumers are likely to have experience with foreign products but know little of the products’ origin country. Thus, equally important as traditional theory is the question of whether product beliefs can imbue country image, but little is known of this reverse influence. If product beliefs can generalize into a favorable country image, a chain effect will then enable traditional country-of-origin effects to benefit the country's other products. In this study, the results of three surveys across two countries show that product beliefs can indeed influence country image. However, the influence weakens with increasing country familiarity and exists only when the product and country are congruent. Furthermore, the influence can operate outside of conscious awareness. The authors draw on the associative network theory of memory to explain their findings. This research improves the theoretical understanding of country- and product-image halo and provides the grounds for product and brand managers to work with government and tourist organizations for increasing mutual effectiveness.
Publisher: SAGE Publications
Date: 11-2016
Abstract: Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice. Despite this efficacy, a key shortcoming of a DCE is that it does not allow simultaneous comparisons across separate experiments, such as for different product categories, even if both experiments use the same respondents. While wider modelling in a single DCE can use interaction terms as a workaround method to compare across experiments, comparing partworth estimates of separate DCEs is problematic. This study illustrates the use of structural choice modelling (SCM), a recent development that incorporates latent variables and structural equations into the analyses of DCEs and more generally into choice processes. SCM makes it possible to evaluate the consistencies (i.e. heterogeneity) of preferences for attributes common across multiple DCEs when applied to the same respondents, thereby overcoming the stated DCEs' weakness.
Publisher: Emerald
Date: 18-09-2017
DOI: 10.1108/JPBM-08-2016-1302
Abstract: The common market practice by foreign marketers is to sell their brands in standard or localised packaging or sometimes both in the context of Pakistan. By examining the differential influence of standard (Western) and local (Urdu) packaging on Pakistani consumers’ perceptions and choice under conspicuous and inconspicuous situations, this study aims to examine whether the localisation strategy is effective or even necessary. A pre-test first identified suitable products and brands. The main survey was conducted using convenience s ling in popular shopping precincts of the Lahore district in 2015. Participants first rated the packaging of hedonic and utilitarian products. After rating the packaging likeability, the respondents were asked to assume the two consumption situations. Their choice of standard versus local packaging under conspicuous and inconspicuous consumption situations for the same brand was recorded. Overall, findings suggest that for hedonic products, localisation is not an effective strategy particularly for well-known Western brands such as M& M’s. For utilitarian products, packaging localisation does not render a Western brand more competitive as consumers did not like one packaging type over the other. Mode of consumption did not change the preference for standard packaging in case of hedonic products, whereas in case of utilitarian products, the mode of consumption did moderate the results for the choice of packaging standard packaging is chosen more often under conspicuous a situation but not under an inconspicuous situation. The findings of this research show that indiscriminately localising the packaging of any products as they enter foreign markets may not be the most effective strategy for international marketers. This is first study to question the common market practice of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products on consumers’ perceptions and choice under varying consumption modes.
Publisher: Routledge
Date: 14-06-2022
Publisher: Informa UK Limited
Date: 02-2012
Publisher: Elsevier BV
Date: 02-2020
Publisher: Informa UK Limited
Date: 03-2019
Publisher: Emerald
Date: 11-12-2019
Abstract: Drawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of international marketing by shedding light on how governments (as sellers) can harness their nations’ brand image to attract businesses (as buyers) to invest in the country. Using Korea as context, this study interviewed Korea-based foreign multinational companies (MNCs) to elucidate how nation brand had influenced their FDI decisions to establish R& D centres in Korea. Purposive s ling identified 36 MNCs from erse countries and industries that had set up R& D centres within the last decade. In idual in-depth interviews probed the MNCs’ views of Korea’s nation brand in regards to their FDI decisions. Recorded interviews were transcribed and analysed for common themes. Five key thematic attributes of Korea’s nation brand emerged: rigid labour market, pro-FDI government, Chaebols’ dominance, strong nationalism and rapid industrialisation. These attributes relate to NBI’s dimensions of people, governance, investment/immigration, culture/heritage and exports, respectively. The dimensions impacted Korea’s nation brand differently. This study contributes to nation branding research by applying the Anholt-GfK NBI to empirically investigate nation brand’s influence on attracting business investments at a macro-G2B level. The findings are particularly useful in guiding government policy-makers and trade organisations on running nation-brand promotions and marketing c aigns for FDIs. The findings will also benefit foreign businesses who are considering injecting capital investments into a country.
Publisher: Routledge
Date: 15-03-2022
Publisher: Emerald
Date: 20-07-2015
DOI: 10.1108/JPBM-08-2014-0694
Abstract: – The aim of this study was to investigate the extent that consumers prefer the localised packaging over standard packaging, and how the differences may vary across different product types. An ongoing debate facing marketers is whether marketing approaches should be localised as international brands enter foreign markets. In practice, international brands often localise their packaging when sold in foreign markets. This research questions whether and under what conditions is this practice beneficial to foreign brands. – The experiment used a 2 (product type: hedonic versus utilitarian) × 2 (packaging design: standard versus local) factorial designs. Product type was within-subjects, and packaging design was between-subject to minimise learning effects. For each product type, two product categories were used. – Overall, the results show that the role of packaging is more pertinent for hedonic than for utilitarian products. For hedonic products, participants preferred the standard packaging to the local packaging and brand likeability is also rated more positively in their standard package. However, there were generally no significant differences in rating between standard and localised packaging likeability and brand likeability for utilitarian products. The results for the choice decisions were similar to those for the likeability ratings across both product types. – A better understanding into how consumers perceive these packaging strategies would help international marketers operating in local markets. – Although past studies on international marketing communications have investigated standardisation and localisation of messages in the context of advertising using foreign and local cues, none have examined this issue with packaging. This study also extends past research by examining the differential effects of localisation on hedonic versus utilitarian products.
Publisher: Emerald
Date: 14-08-2017
Abstract: The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the differential influence of standard (Western) and local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this strategy is effective or even necessary. A pre-test first identified suitable products and brands. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and utilitarian products. The ratings were then validated by triangulating with the results of a discrete choice experiment that captured participants’ choice behaviour. For hedonic products, standard packaging is rated more positively and chosen more often than local packaging. For utilitarian products, there are no differences in ratings and choice. For hedonic products, brand likeability is higher for standard packaging than for local packaging. For utilitarian products, brand likeability does not differ between the two packaging types. These findings cast doubt on the effectiveness of indiscriminate packaging localisation. International marketers need to rethink their approach, particularly in non-Western markets. Interviews with five brand managers in charge of major consumer brands in China revealed their actual market practice and further illuminate this study’s findings. This is first study to question the common market practice of packaging localisation and investigate the differential effects of standard versus local packaging of foreign products on consumers’ perceptions and choice behaviour.
Publisher: SAGE Publications
Date: 02-2011
DOI: 10.1016/J.AUSMJ.2010.11.004
Abstract: Country-of-origin (COO) image may imbue product beliefs, just as beliefs about a travel destination can form from destination image. As COO and destination image both concern belief formations from images, we meld these research streams to investigate the influence of destination image on beliefs of and preference for the destination's local products. We posit that consumers may non-consciously form a COO image from destination image, which in turn influences product preference. Consumers in China ( n = 226) and Chinese tourists in Australia ( n = 235) self-reported their perceptions of Australia as a tour destination and of Australian wine. The results show that destination image positively influences product beliefs with both s les, but the influence is stronger with Chinese consumers who are unfamiliar with Australia. Destination image influences product preference indirectly via product beliefs. A key managerial implication is that exporters and tourism authorities should cooperate to harness a country's destination image for exports.
Publisher: SAGE Publications
Date: 07-11-2011
Abstract: Via two experiments, the authors meld research in travel destination image (TDI) and country-of-origin image (COI) to investigate whether consumers’ perceptions of a country’s products influence their perceptions of the country as a travel destination. In the first experiment, the authors show that reverse COI effects may occur, where participants use product beliefs to imbue destination beliefs. More positive product beliefs lead to more favorable perceptions of and greater intentions to tour the destination. The second experiment follows on to show that destination familiarity may moderate the product beliefs–destination beliefs relationship established in the first study. As familiarity increases, participants rely less on product beliefs to evaluate the destination. A key implication for exporters, tourism policy makers, and tourism businesses is that foreign products not only are competing with each other for domestic customers but also are competing through their products for a share of the outbound tourism market.
Publisher: Emerald
Date: 11-05-2015
Abstract: – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust. – An online panel of UK participants reported their perceptions of a French sponsor at three successive points (before, during and at the end of the 2012 London Olympics). Of the 903 respondents at T1, 694 remained at T2 (76.8 per cent) and 577 (63.9 per cent) remained at T3. Another 302 respondents only at T3 controlled for potential mere measurement effects. The data were analysed using LGM techniques. – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and animosity negatively moderated these increases. Cosmopolitanism enhanced brand affect but not brand trust. – As market globalisation exposes foreign firms to potential backlash from consumer nationalistic orientations towards their products, sponsorship strategies must consider the interplay between these nationalistic sentiments and sponsorship effects. While foreign sponsors are typically preoccupied with determining the fit between their brand and a local event, they must also consider in idual-level nationalistic sentiments. The success of companies in foreign markets depends on creating favourable country-directed consumer attitudes. – Beyond demonstrating the application of LGM to in idual-level longitudinal analyses, this study extends sponsorship research by considering a previously unexplored area with key academic and managerial contributions, namely, the role of consumer nationalism in sponsorship effects. The strategic uses and outcomes of international sponsorship must be considered in conjunction with consumers’ perceptions of foreign brands from a nationalistic perspective.
Publisher: Wiley
Date: 11-2013
DOI: 10.1002/CB.1443
Publisher: Informa UK Limited
Date: 25-05-2020
Publisher: SAGE Publications
Date: 08-2015
DOI: 10.1016/J.AUSMJ.2015.07.001
Abstract: This research investigates how the presence of ethnic cues in advertisements may influence ethnic consumers. Although past research has established the advertising effectiveness of ethnic cues particularly using the race of models as a cue, none have discussed the effectiveness across different types of ethnic cues. Yet, consumers may process visual and textual cues differently. Drawing on the elaboration likelihood model, we argue that the use of ethnic visual and textual cues in advertising may engender different outcomes. The results show that the presence of ethnic cues increases the likeability of advertisements and brand likeability for ethnic consumers. Visual cues are more effective than textual cues in enhancing advertisement likeability, but both cue types are just as effective for increasing brand likeability. The type of products (generic versus ethnic) makes no significant difference to advertising effectiveness for ethnic consumers. Academic and managerial implications are identified and discussed.
Publisher: SAGE Publications
Date: 10-04-2023
DOI: 10.1177/14413582231166066
Abstract: This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and antecedents related to wine buying in China. An online survey of 934 consumers across China in a range of 12 tier-1 and tier-2 cities investigates the effects of several independent variables on COO product category evaluation. The findings provide valuable contrasting insights between evaluations of products originating from developed economies (France and Australia) and a transitional economy (China), the home country. We validate a 10-item version of the CETSCALE and apply multiple linear regression (MLR) modelling to test the hypothesised relationships. We further contribute by examining both main and interaction effects of the empirically enhanced model. We conclude that CET, product involvement, product purchase experience and, travel exposure significantly impact COO product evaluations, through actual product purchase experience, while product purchase frequency does not. CET also has a significant mediating effect on product evaluation through both involvement and actual product purchasing experience. Gender has direct effects on CET and product evaluation, as does household income on product evaluation.
Publisher: Elsevier BV
Date: 09-2023
Publisher: Emerald
Date: 31-05-2022
Abstract: Obesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers in an aged-care facility. A longitudinal study conducted over 17 weeks in situ within an aged-care facility with 31 residents investigated how auditory (soothing music), olfactory (floral-scented candle) and visual (infographic on health benefits of the main meal component) cues influenced food intake quantity during a meal, while accounting for portion size effect (PSE). Analysing the cross-sectional results of in idual treatments and rounds did not reveal any consistent patterns in the influence of the three environmental cues. Longitudinal analyses, however, showed that the presence of auditory and olfactory cues significantly increased food intake, but the visual cue did not. Moreover, PSE was strong. Extending research into environmental factors from a commercial to a health-care setting, this study demonstrates how the presence of auditory and olfactory, but not cognitive cues, increased food intake behaviour among elderly consumers. It also shows that a cross-sectional approach to such studies would have yielded inconclusive or even misleading findings. Merely serving more would also lead to higher food intake amount. Environmental factors should be a part of health-care providers’ arsenal to manage obesity. They are practical and relatively inexpensive to implement across different health-care settings. However, the same environmental factors would have opposite desired-effects with normal or underweight residents, and hence, aged-care facilities need to separate the dining experience (or mealtime) of obese and other residents. Quantity served should also be moderated to discourage overeating. While studies into managing obesity, particularly among older adults, have mainly focused on techniques such as pharmacotherapy treatments with drugs, dietary management or even lifestyle change, less attention has been given to the influence of environmental cues. This study, executed in situ within an aged-care facility, provided evidence of the importance of considering the impact of environmental factors on food intake to help reduce obesity.
Publisher: Elsevier BV
Date: 11-2019
Publisher: MDPI AG
Date: 23-09-2022
DOI: 10.3390/HEALTHCARE10101848
Abstract: This study examines the association of depressive and anxiety symptoms with diet quality among university students while controlling for different demographic and other health and lifestyle factors. This cross-sectional study was carried out between April 2021 and June 2021 among a total of 440 (unweighted) university students. Diet quality was assessed using a 10-item mini-dietary assessment index tool. The depressive and anxiety symptoms of participants were measured using the validated Patient Health Questionnaire-9 (PHQ-9), and the Generalized Anxiety Disorder (GAD-7) scale, respectively. Multivariable logistic regression and mediation analyses were performed. In this study, 61.1% (95% CI: 56.6% to 65.7%) of university students’ diet quality was good during the COVID-19 pandemic. Being a post-graduate student, an urban resident, having no depressive (AOR = 2.15, 95% CI: 1.20 to 3.84) and anxiety symptoms (AOR = 1.96, 95% CI: 1.07 to 3.59), no changes or improvement in appetite, and no changes in sleep duration were significantly associated with good diet quality among our study participants. Depressive and anxiety symptoms during COVID-19 had a significant effect on the diet quality of university students. Future public health policies need to be focused on improving the mental health and well-being of students particularly during pandemic situations to enhance their diet quality.
Publisher: SAGE Publications
Date: 08-2018
DOI: 10.1016/J.AUSMJ.2018.05.014
Abstract: Cultural ersity is the norm in today's society, and past research has shown that ethnic cues in advertisements are effective in targeting ethnic consumers. This study extends this research stream by examining how ethnic identify impacts ethnic consumers’ perceptions of advertising in ethnic versus mainstream newspapers. The results show that ethnic consumers with higher ethnic identity have more positive responses towards advertisements with ethnic cues, particularly when the advertisements appear in ethnic newspapers. By contrast, for the same advertisements, mainstream media appears less effective in eliciting positive responses. Ethnic consumers with higher ethnic identity are also more likely to purchase and recommend products advertised in ethnic media. These findings offer insights to marketers and businesses who are targeting ethnic consumers. They shed light on when and how to use ethnic cues, particularly in ethnic media, in order to achieve desirable marketing and communication strategies that target ethnic consumers.
Publisher: Elsevier BV
Date: 03-2017
No related grants have been discovered for Md. Hasan Al Banna.