ORCID Profile
0000-0002-0106-2954
Current Organisation
University of South Australia
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Publisher: Informa UK Limited
Date: 07-02-2017
Publisher: Inderscience Publishers
Date: 2010
Publisher: Science Alert
Date: 15-12-2016
Publisher: Emerald
Date: 04-1991
Abstract: This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008581. When citing the article, please cite: David Corkindale, (1991), “Establishing Marketing Management in Wine Companies”, International Journal of Wine Marketing , Vol. 3 Iss: 1, pp. 4 - 7.
Publisher: Informa UK Limited
Date: 02-01-2014
Publisher: Emerald
Date: 28-01-2014
DOI: 10.1108/BPMJ-11-2012-0127
Abstract: – The authors aim to examine the literature on enterprise resource planning (ERP) to establish whether the critical success factors (CSFs) for achieving stages of an ERP project have been empirically shown to be “critical”. – The authors used a systematic approach to review 627 refereed papers published between 1998 and 2010 on ERP, from which 236 papers related to CSFs on ERP were selected for analysis. The authors employed procedures from qualitative and interpretive research methods, to analyse and interpret the material using five-step procedure of gathering, categorising, coding, analysing and comparing the data. – Prior studies have identified a large number of CSFs for ERP implementation success or improved performance outcomes. The authors have shown that a limited number of CSFs have been empirically investigated for their role in, and effect on, implementation success or post-implementation performance outcomes. While reporting the factors that have some evidence to support them, the authors question the utility of the general concept of CSFs. – The authors' findings question the validity of many of the claimed CSFs and the utility of the general body of literature on CSFs. The authors caution researchers who may plan to use claimed CSFs for ERP in their research to carefully examine the veracity of the claim before proceeding. – The findings can help managers to focus their attention, priorities, resources and leadership on managing the CSFs that have been established to be critical for achieving ERP project implementation and/or performance outcomes. – The results provide new insights into the usefulness of CSFs and indicate that merely identifying possible CSFs is not sufficient to help with ERP success. Further investigation is required to establish the criticalness of the proposed CSFs before managerial time is devoted to them.
Publisher: Elsevier BV
Date: 03-2022
Publisher: Westburn Publishers
Date: 12-12-2011
Publisher: Informa UK Limited
Date: 02-07-2016
Publisher: World Scientific Pub Co Pte Lt
Date: 06-2010
Publisher: Emerald
Date: 1977
DOI: 10.1108/EB013396
Abstract: This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001069. When citing the article, please cite: David Corkindale, Gordon Wills, (1975), “Setting Advertising Budgets”, Management Decision , Vol. 13 Iss: 3, pp. 124 - 141.
Publisher: World Scientific Pub Co Pte Lt
Date: 03-2010
DOI: 10.1142/S0219877010001817
Abstract: This review paper initially explains that the commercialization of an innovative new technology needs to be underpinned by an appropriate business model. The paper summarizes what has been previously proposed to be the components of a business model and makes the case that an extra one needs to be added and that two of them need interpreting in a special way in order to be appropriate for innovative technology commercialization. It is argued that the decision on what market to target may be crucial to the commercialization process as, often, initial failure may allow no second chances. A way of determining the most appropriate initial market is discussed as this market choice is a determinant of business model choice. Finally, conclusions are drawn on defining and devising business models for commercializing new technologies.
Publisher: Emerald
Date: 03-1978
DOI: 10.1108/EB014427
Abstract: A case study is presented which shows how savings of some 16% in annual running costs were achieved for a large, internal transportation system. The method of analysis and implementation that were used are believed to be applicable to a wide variety of transportation systems. The original system consisted of the total area served being split into separately operating sub‐areas. There was little sharing of jobs and facilities between areas. The new system created larger operating areas so that greater sharing of facilities ensued. The estimation of the ideal operating area size has to balance increased unloaded travel time between jobs against greater potential utilisation of facilities. A simple mathematical model was derived to enable the necessary calculations to be undertaken. This also produced a measure of “service” for judging the performance of alternative systems.
Publisher: Emerald
Date: 02-1983
DOI: 10.1108/EB045684
Publisher: Emerald
Date: 10-2005
DOI: 10.1108/02634500510624129
Abstract: To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate streams of research, namely, trait theory, utility‐awareness theory and contemporary cognitive theory. A range of traditional and contemporary research concerned with the identification of consumer innovators is selectively reviewed and critiqued to enhance marketing management's ability to identify and target the consumer innovator segment. This research, which is addressed under three main sections: personal characteristics, utility‐awareness and cognitive structures, is then integrated to provide management with a more comprehensive approach by which to identify and target consumer innovators. Particular emphasis is placed on the contribution of recent cognitive theories. The trait dependent approaches in particular, are found to be of limited usefulness in that they identify consumer innovators only retrospectively after initial adoption, as opposed to operating in a predictive manner. It is argued that an approach based upon consumer utility‐awareness, and the more cognitively orientated analogical learning and embedded knowledge structure approaches can provide management with increased control over the process of new product adoption within a target population. This paper provides management with a new insight into the identification of the consumer innovator by integrating three existing, but somewhat disparate theoretical approaches, and suggests amore comprehensive model for this task.
Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
Date: 2020
Abstract: We assess the introduction of cigarette plain packaging in Australia, finding a 7.5% sales decline and changes across quality segments.
Publisher: SAGE Publications
Date: 19-07-2019
Abstract: The influence of electronic Word of Mouth (eWOM) on consumers’ perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments. Three valences of eWOM were systematically examined: positive, negative, and inconsistent, that is, both positive and negative present in the word-of-mouth communication. When contemplating making a purchase of an item, consumers have ranges of prices that would be acceptable. It was found that eWOM was more influential on consumers’ price perceptions than the advertised price for all price acceptability levels. However, the price perception of an item was found to be less acceptable when eWOM was inconsistent compared to when eWOM was absent or was positive. Inconsistent eWOM had a negative effect on price perceptions but not as great as that when negative eWOM was present and this was consistently found to apply for all price acceptability levels. The market context for the experiments was that of a tourism service, a Group Package Tour in Japan. We present the study’s implications for practitioners in this type of market, as well as the contribution to the research literature on word-of-mouth influence on consumer response to prices.
Publisher: JSTOR
Date: 06-1975
DOI: 10.2307/3008460
Publisher: Future Medicine Ltd
Date: 05-2007
Abstract: The research reported here sought to identify and illuminate the reasons for the low adoption of pharmacogenetic tests in Australia. The research initially established possible reasons and propositions drawn from previous studies and surveys on the problem in Europe and the literature on the adoption of innovations. A small-scale exploratory, qualitative study was undertaken in one state in Australia clinicians and other stake-holders were interviewed about their use of or support for pharmacogenetic tests. The expected, quite extensive in idual factors known to influence adoption and rejection of innovations were found to be present in the situations covered. The reasons for nonadoption that were found in previous surveys were also supported. Some other, possibly critical, reasons were also identified. The implications from this initial exploration are discussed and the prospects for the increased use of the tests proposed.
Publisher: Informa UK Limited
Date: 09-11-2023
Publisher: Elsevier BV
Date: 07-2014
Publisher: Emerald
Date: 17-07-2009
DOI: 10.1108/10610420910972765
Abstract: This paper aims to investigate how the strength of a corporate brand influences the adoption of an innovative service, and the main components of the construct: corporate brand (CB). A real‐world, online, information acceleration experiment was conducted where the marketing mix and competitive environment was held constant for a new service from three different CBs. Respondents indicated their likelihood of buying from each of these and their perceptions of them. The study finds that there was a significant relationship between CB strength and respondents' likelihood of adoption of the service. The CB construct was found to comprise two factors: conative and cognitive, where the former was more influential on adoption probability. A limited set of variables commonly associated with brands was taken to be representative of CB. Further research would be needed to more generalise the findings and more fully examine the CB construct for its components. A competent marketing mix is not sufficient on its own to gain the adoption of an innovative service: a strong CB is influential. The emotive rather than factual associations with the CB may well be a more influential on adoption decisions. An indication of the scale of the CB effect on innovation adoption is given. CB is indicated to have two components: emotive and factual. Those managing the potential launch of an innovative service and who may have several corporate brands to choose from to use would be aided by this research.
Publisher: Emerald
Date: 06-06-2008
DOI: 10.1108/10662240810883326
Abstract: Research into the use/adoption of online news services (ONSs) is still in its infancy, Scholars have indicated that there is no comprehensive theoretical framework for understanding or predicting consumers' online adoption behavior. The purpose of the paper is to propose a theoretical framework as a foundation for better understanding and further analyzing the adoption of ONSs. A literature review was conducted together with a series of in‐depth interviews with selected key industry experts. Three paradigms (i.e. the Diffusion of Innovation Theory, the Technology Acceptance Model, the Uses and Gratifications Theory) were examined and included findings from research into some aspects of online behaviour and these are discussed in relation to the objectives of this paper. Six factors are identified as potential key drivers in the adoption of ONSs These are based on the findings from the literature review and the in‐depth interviews with the industry experts. The six factors are: Perceived Usefulness (PU), Perceived Core Service Quality (PCSQ), Perceived Supplementary Service Quality (PSSQ), Trust, Networking, Interface and Subjective Norm. A theoretical framework for better understanding and analyzing the adoption of ONSs is built that shows the relationship among these factors and adoption of ONSs. For researchers, this paper provides a framework to identify and understand the way the potential key factors contribute to the adoption of online news services. For practitioners, this framework lists the features that specifically attract online news users. Understanding users' preferences is of major importance in e‐businesses for making strategic decisions to increase user satisfaction, as well as improving the performance of the business.
Publisher: JSTOR
Date: 02-1979
DOI: 10.2307/3009299
Publisher: Elsevier BV
Date: 07-2013
Publisher: Emerald
Date: 03-1976
Publisher: Informa UK Limited
Date: 1985
Publisher: Emerald
Date: 15-03-2013
DOI: 10.1108/02635571311312659
Abstract: The aim of this paper is to examine the role of perceived system quality (PSQ) as an antecedent to the implementation success (IMP) of ERP projects, and its interrelationships with other antecedents that influence the outcome of organizational adoption process. The authors derive a model containing the relationships between PSQ and IMP and between PSQ and some antecedents of organizational adoption. The relationships were analysed with data from a survey of 217 Australian companies, using structural equation modelling. PSQ is an important antecedent to implementation success of ERP projects. It also has a positive influence on other antecedents of organizational adoption, namely: perceived information quality, organizational readiness and perceived strategic value of adoption. Prior findings have shown that PSQ is a significant antecedent to the adoption of ERP by in iduals and organizations and the paper extends this by providing evidence that PSQ is also a significant antecedent to implementation success. The authors have empirically established the role of interrelationships among antecedent factors at the adoption stage of ERP systems. Establishing a proposed ERP system's system quality, when considering whether to adopt a particular system is important, as it influences the other important antecedents and beliefs on the potential benefits from an ERP project. Understanding of system quality attributes can help managers put in place strategies to avoid potential pitfalls at the project implementation stage. Empirical evidence of the importance of PSQ for success in ERP adoption, implementation and explanation of how and why this has positive effects on other antecedents.
Publisher: Emerald
Date: 05-1978
Publisher: Informa UK Limited
Date: 15-01-2016
Publisher: Elsevier BV
Date: 09-2009
Location: United Kingdom of Great Britain and Northern Ireland
No related grants have been discovered for David Corkindale.