ORCID Profile
0000-0002-1062-1543
Current Organisation
University of South Australia
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Publisher: Cognizant, LLC
Date: 14-03-2023
DOI: 10.3727/152599521X16367300695708
Abstract: This article investigated the codestruction of cultural significance through the cocreation and evolution of a hallmark cultural event, using the Songkran Festival, Thailand, as a case study. The Songkran Festival began within an agricultural society rooted in Buddhist cultural inheritance. Traditionally, Thai people cocreated the celebration by offering food to monks ( Puñña ), and releasing fish or birds on Maha Songkran (i. e., the last day of the previous year) in April. They built sand pagodas or Chedi Sai at Buddhist temples to compensate for sand that was removed under their feet over the previous year. They also reunited with family by traveling back to their hometowns to pay respects to family elders and ancestors. After that, they would pour water from a silver bowl onto each other's shoulders as a sign of blessing, and the water represented wishes for good rainfall for the New Year's harvest. The cocreation between tourism sectors, local businesses, and the festival stakeholders transformed festivities into foam parties, special events, and leisure activities to stimulate tourism demand and to generate economic benefit. Consequently, these new celebrating practices codestructed the cultural significance and core values of the Songkran Festival. Therefore, this study sought to understand the evolution and cocreation phenomena in the festival that leads to codestruction of its cultural significance and core values through document analysis and semistructured interviews. The findings were thematically reported into four crucial themes that present key characteristics of codestructed cultural significance in the Songkran Festival: social change, public participation, the proliferation of leisure activities for economic gain, and commercialization of the Songkran Festival. The implications of this study contribute to expanding the understanding of the coexistence between cocreation and codestruction phenomena in cultural events.
Publisher: Wiley
Date: 15-03-2022
DOI: 10.1002/JTR.2521
Abstract: The empowerment of local communities has been a popular buzzword to assess the success of tourism development. However, there is concern regarding the implementation of empowerment in this industry, resulting in some problematic issues in developing tourist destinations. In response, this paper provides a critical analysis of empowerment programs initiated by external organisations in the tourism industry to develop a better understanding of how to achieve empowerment of marginalised in iduals and groups. This conceptual paper argues that the most crucial component of empowerment is the agency of the empowered people so they can be self‐directed.
Publisher: Elsevier BV
Date: 12-2016
Publisher: Frontiers Media SA
Date: 25-02-2021
DOI: 10.3389/FSPOR.2021.637576
Abstract: The COVID-19 pandemic is a global event that has already had substantive negative impacts on psychological well-being. This study investigated the relationship between physical activity (PA) and psychological well-being during a country-wide COVID-19 lockdown in New Zealand. Motivational quality and PA context (nature-based or non-nature-based) were included as potential mediating and moderating variables within this relationship, respectively. Participants completed an online survey assessing psychological well-being, weekly PA levels, and PA during the second and third weeks of the 7 week COVID-19 lockdown period in New Zealand. Data were analysed using Partial Least Squares Structural Equation Modelling. Results showed that PA significantly predicted psychological well-being, with no significant difference evident in psychological well-being dependent on whether PA was nature or non-nature-based. Nature-based PA was a stronger predictor of intrinsic motivation compared to non-nature-based PA, and intrinsic motivation was positively associated with psychological well-being. In contrast, non-nature-based PA was a stronger predictor of introjected regulation compared to nature-based PA, which was negatively associated with psychological well-being. Overall, these findings suggest that (1) weekly PA was associated with increased psychological well-being during the lockdown, and (2) nature-based PA may foster psychological well-being via effects on motivation. The implications for continued participation in PA will be discussed.
Publisher: Informa UK Limited
Date: 26-05-2022
Publisher: Frontiers Media SA
Date: 25-02-2021
DOI: 10.3389/FPSYG.2021.642954
Abstract: Covid-19 lockdown restrictions constitute a population-wide “life-change event” disrupting normal daily routines. It was proposed that as a result of these lockdown restrictions, physical activity levels would likely decline. However, it could also be argued that lifestyle disruption may result in the formation of increased physical activity habits. Using a longitudinal design, the purpose of this study was to investigate changes in physical activity of different intensities, across in iduals who differed in activity levels prior to lockdown restrictions being imposed, and across three time periods: pre-, during- and post-lockdown. This study also examined the extent to which the experience of daily hassles explained any changes in physical activity. A convenience s le ( N = 759) recruited through social media, provided data from an online survey administered during weeks 2–3 of a 5-week lockdown and 231 participants provided complete data again 6 weeks post-lockdown (72% female, M age = 43 years). Participants completed the International Physical Activity Questionnaire–Short Form and the Daily Hassles Scale. Results showed that vigorous and moderate intensity PA were significantly lower during- and post-lockdown compared to pre-lockdown in those in iduals who had been highly active pre-lockdown. In contrast, for moderately active in iduals pre-lockdown, vigorous and moderate intensity PA was significantly higher during-lockdown compared to pre-lockdown, and these increased levels of vigorous PA were maintained post-lockdown. Participants experienced daily hassles due to inner concerns, time pressures, family, and financial concerns to the same extent during- and post-lockdown. Those daily hassles had a small negative (Standardized β = −0.11 p & 0.05) predictive effect on post-lockdown PA. It appears that to understand the effect of COVID-19 restrictions on PA, the activity status of in iduals pre-lockdown needs to be taken into account. The daily hassles appeared to play a role in post-lockdown PA behavior, but future research should investigate why these results occurred.
Publisher: Informa UK Limited
Date: 07-06-2019
Publisher: Informa UK Limited
Date: 18-07-2019
Publisher: Elsevier BV
Date: 12-2021
Publisher: Emerald
Date: 28-06-2021
DOI: 10.1108/IJEFM-10-2020-0065
Abstract: The contradiction between the purpose of the water-splashing tradition, the use of water in a water-stressed destination and overconsumption during a time of water shortage led the researchers to question the spirit of the Songkran Festival. It is important to keep the spirit of the festival alive without interrupting the livelihoods of the community and to critically engage with opportunities and challenges related to water-saving practices during the festival. Thus, this study aims to investigate the opportunities and challenges to responsible practices of water-saving at a cultural festival, using a case study of the water-splashing practice at the Songkran Festival in Thailand. This study used the cultural practice, namely, the water-splashing tradition at the Songkran Festival in Thailand, as a case study. The researchers conducted document analysis on local newspapers, the Bangkok Post specifically and participant observation at the Songkran Festival in the Khao San Road area in Bangkok, to gain first-hand insights to develop comprehensive results which answers the study’s objectives. The key findings show three significant themes representing the opportunities for implementing sustainable water-saving practices a call for a water-saving c aign, education on water saving and water-splashing restrictions. In terms of challenges to implementing water-saving practices, two key themes emerged a lack of water stress and drought awareness and the hedonistic characteristic of water splashing. The study findings provide important implications to theory and practice for sustainable event management and provide considerations for event stakeholders to minimise water overuse in festivals. Environmental degradation is a key global issue that the United Nations addresses in the Sustainable Development Goals (SDGs) scheme (United Nations Development Program, 2016). According to Pereira et al. (2009), water scarcity can be caused by both human activities and natural causes. Factors such as unlimited water consumption, population growth and climate change are some of the contributing factors that not only affects resident's access to water but also on events hosted within communities. It is crucial that event managers critically re-think the way festivals are designed in water-stressed destinations.
Publisher: Elsevier BV
Date: 10-2020
Publisher: Elsevier BV
Date: 12-2022
Publisher: Cognizant, LLC
Date: 13-05-2019
DOI: 10.3727/152599518X15403853721457
Abstract: This study examined the event experience scale (EES) as a predictor of a participant's intentions to revisit and recommend the New Zealand Masters Games (NZMG) using data from 139 on-site surveys. This functions to build a profile of experiences at sporting events and determine which specific types of experience (affective, cognitive, physical, and novelty) contribute to memorable experiences and satisfaction with the event. Multiple regression analysis identified only affective and physical engagement as significant positive predictors of a participant's intentions to revisit and recommend the NZMG. However, cognitive engagement and experiencing newness had no effect on behavioral intentions. The findings advance knowledge in the area of event experience and present important implications for event organizers to develop and manage successful sporting events.
Publisher: Elsevier BV
Date: 07-2019
Publisher: Informa UK Limited
Date: 19-09-2023
Publisher: Elsevier BV
Date: 04-2022
Publisher: Elsevier BV
Date: 2018
Publisher: Elsevier BV
Date: 11-2023
Publisher: Informa UK Limited
Date: 23-08-2023
Publisher: Elsevier BV
Date: 04-2016
Publisher: Emerald
Date: 11-12-2019
Abstract: The purpose of this paper is to report on a study that examines the sale and provision of healthy beverages across four sectors of the hospitality industry: restaurants, cafes, pubs and quick-service/takeaways. Specifically, the research investigates perceptions of demand for healthy products, challenges to distribution and strategies for increasing supply. In addition, business managers’ attitudes and behaviours with regard to offering healthy beverages, including probiotic beverages (i.e. kombucha, kefir, etc.), are explored, as these are among the fastest growing drinks category. Data were collected in 2018 through 400 telephone interviews with hospitality business managers from Australia ( n =250) and New Zealand ( n =150). Data were analysed through SPSS and Stata using descriptive statistics and Probit regression, with a binary outcome variable of “sell/ do not sell” probiotics to consumers. Results suggest that the business’ decision to sell healthy beverages is influenced by perceptions of consumer demand, profit margins, shelf life of the products and if locally produced. The findings from this exploratory study present new insights on how hospitality firms respond to consumer demand for healthy options, and the factors influencing their decision to incorporate healthier beverages in their menus.
Publisher: MDPI AG
Date: 10-11-2021
Abstract: This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.
Publisher: Elsevier BV
Date: 2022
Publisher: CABI Publishing
Date: 19-12-2022
DOI: 10.1079/TOURISM.2022.0044
Abstract: This case study investigates factors that contribute to the success of street food vendors based on interviews with vendors in Bandung, Indonesia. The study found that success for street food vendors is not exclusively related to gaining more financial and/or material possessions. Success can also be related to their business, in idual and family well-being, and contribution to the community. The findings also show that achieving success for street food vendors can be attributed to several factors: networks, product and service quality, positive attitudes, and the utilization of technology.
Publisher: Informa UK Limited
Date: 08-09-2022
Publisher: Elsevier BV
Date: 05-2020
Publisher: Elsevier BV
Date: 06-2023
Publisher: Intellect
Date: 08-2023
DOI: 10.1386/HOSP_00064_1
Publisher: Public Library of Science (PLoS)
Date: 02-05-2022
DOI: 10.1371/JOURNAL.PONE.0267726
Abstract: This study empirically examines consumer demand for healthy beverages within the hospitality industry. The research investigates sociodemographic and motivational factors that influence consumers’ ‘willingness to pay a premium’ (WTPP) price for healthy beverages using survey data from 1021 consumers in Australia and New Zealand (NZ). Water and juice are rated as representing ‘healthy’ beverages sold by hospitality businesses. Under 2% of respondents consider sugar free drinks as being healthy. Consumers rate a ‘healthy’ beverage as having low/no sugar, natural/no additives, or containing vitamins and minerals. Less than 1% of respondents identify ‘probiotics’ or ‘organic’ as a healthy beverage. Censored Poisson finds consumers who frequently eat out or are younger have higher WTPP. Healthy eating goals increase WTPP, whereas food economizing goals decreases WTPP. Food hedonism goals reduces consumers’ WTPP, and gender differences moderates this relationship. The findings present new insights on consumer behavior and healthy consumption in hospitality.
Publisher: SAGE Publications
Date: 18-12-2015
Abstract: Drawing on theories from environmental psychology, social psychology, and entrepreneurship, this study examines a nonrecursive (simultaneous equation) model of entrepreneurs’ place identity, entrepreneurial self-efficacy, and performance across male and female tourism entrepreneurs. Data were collected from 150 male and 148 female tourism business owners in Australia. The results found that place identity (sense of identity with their town of residence) was positively related to entrepreneurial self-efficacy (beliefs in their capabilities as entrepreneurs). Furthermore, self-efficacy is a direct driver of performance, and not vice versa, for both male and female entrepreneurs. However, multigroup invariance analysis suggests that the nonrecursive model is partially moderated by the entrepreneurs’ gender. The relationship between entrepreneurial self-efficacy and performance was significantly greater for the male group. The findings have implications for scholars in tourism and entrepreneurial studies, and for policy makers trying to support the sustainable development of tourism destinations.
Publisher: SAGE Publications
Date: 18-04-2022
DOI: 10.1177/14673584221089735
Abstract: The tourism industry can bring benefits to its stakeholders. However, some actors receive more benefits and/or disadvantages than others. This is related to marginalisation. As such, it is imperative to understand how the process of marginalisation occurs in tourism destinations. Previous studies have depicted cases of marginalisation in the tourism industry. Yet, there has been a dearth of analysis of the conceptualisation of the process of marginalisation within the industry. Consequently, this conceptual paper proposes a conceptual model of how marginalisation occurs in the tourism industry. The proposed model is situated in a tourism destination, and explains the marginalisation process among tourism actors that contribute to building tourist experiences. We argue that marginalisation is caused by power differentials in tourism destinations.
Publisher: Elsevier BV
Date: 02-2023
Publisher: Emerald
Date: 02-11-2020
DOI: 10.1108/IJWBR-05-2020-0019
Abstract: The purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their satisfaction and behavioural intentions. The study also investigates whether these relationships are moderated by the attendee’s past history with the festival and the distance they have travelled to attend the event. The theoretically derived model was tested on a s le of 354 attendees of the Capital Craft Beer Festival in Pretoria, South Africa. Partial least squares structural equation modelling was used to analyse the data. The results indicated that only affective engagement positively influences attendee’s satisfaction, which, in turn, positively influences attendee’s intentions to revisit and recommend the beer festival. The authors found no evidence of the effects of cognitive and physical engagement and experiencing novelty on event satisfaction and no moderating effect of previous attendance and distance travelled to the event. The findings advance the knowledge base in the field of a gastronomic event experience regarding critical factors that affect event satisfaction which, to date, have only been tested on sports events.
Publisher: Frontiers Media SA
Date: 27-01-2022
DOI: 10.3389/FPSYG.2022.783840
Abstract: The current study evaluated the degree to which nature-based physical activity (NPA) influenced two distinct types of psychological wellbeing: hedonic wellbeing and eudaimonic wellbeing. The type of motivation an in idual experiences for physical activity, and the extent to which in iduals have a sense of relatedness with nature, have been shown to influence the specific type of psychological wellbeing that is experienced as a result of NPA. However, the role of these two variables in the relationship between NPA and psychological wellbeing has not been examined. Thus, this study assessed the potential mediating influence of (1) motivational quality and (2) nature relatedness on the relationships between NPA and hedonic and eudaimonic wellbeing, respectively. Participants ( N = 262) completed an online survey assessing hedonic and eudaimonic wellbeing, NPA, intrinsic motivation, autonomous extrinsic motivation, and nature relatedness. Data were analy s ed using Partial Least Squares Structural Equation Modelling. Results showed that motivational quality and nature relatedness both fully mediated the relationships between NPA and hedonic and eudaimonic wellbeing. Specifically, intrinsic motivation positively mediated the relationship between NPA and hedonic wellbeing. Autonomous extrinsic motivation and nature relatedness positively mediated the relationship between NPA and eudaimonic wellbeing. These findings suggest that the associations between NPA and eudaimonic wellbeing and hedonic wellbeing, respectively, are driven by different mechanisms relating to an in idual’s (1) underlying motivation and (2) sense of connection to nature. These findings suggest that promoting distinct types of wellbeing (hedonic vs. eudaimonic) through NPA requires distinct approaches. Emphasising enjoyment, pleasure, and positive kinaesthetic experiences within NPA may be more conducive to hedonic wellbeing, while highlighting opportunities for connecting with nature or experiencing valued outcomes of NPA may be more conducive to eudaimonic wellbeing.
Publisher: Elsevier BV
Date: 2012
DOI: 10.2139/SSRN.2184136
Publisher: Informa UK Limited
Date: 05-06-2016
Publisher: Elsevier BV
Date: 07-2018
Publisher: SAGE Publications
Date: 18-03-2021
DOI: 10.1177/14673584211003630
Abstract: Working holidays have emerged as an alternative form of travel that provides the opportunity to work to subsidise a holiday. Existing studies are limited, particularly those focused on working holidaymakers from Latin America. Utilising the push-pull framework, this study explores the motivations of Latin Americans undertaking working holidays and the reasons for selecting New Zealand as a working holiday destination. Thematic analysis of the data collected from sixteen Latin American working holidaymakers revealed six push factors for undertaking a working holiday and five pull factors for selecting New Zealand as their destination. The findings from this study contribute to current understandings of working holidaymakers, particularly from Latin America. While the results support earlier studies of working holidays, Latin American working holidaymakers’ interest in exploring business opportunities in destinations is a novel study finding.
No related grants have been discovered for Craig Lee.