ORCID Profile
0000-0002-4324-2910
Current Organisations
University of South Australia
,
GNS Science Ltd
,
GNS Science
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Publisher: Elsevier BV
Date: 07-2018
Publisher: Emerald
Date: 04-1991
Abstract: Examination of the process of ch agne is explored. Its distinctive competences – le terroir, méthode ch enoise, appellation d′origine – and its sustainable competitive advantages – supreme product quality and brand‐name – are discussed. Its marketing success is an ex le to marketers of other wine products – clear positioning, quality, signalling and brand defence – simple, yet very poignant.
Publisher: Emerald
Date: 04-1990
Abstract: Ch agne is the world′s most prestigious sparkling wine. It can be found on the shelves of every wine store and on the wine lists of quality restaurants all over the world. To many people it is the symbol of celebration, luxury, love, success and pleasure. This image has undoubtedly led to it being seldom the object of serious critical analysis. The history of this unique product, “Le Ch agne”, the region of France in which it is produced‐”La Ch agne”, and its people, the Ch enois, are examined. Analysis is made of the marketing strategies and tactics that have led to ch agne becoming one of the most successfully marketed wine products on the international market despite limited production and a plethora of competition from other sparkling wine producers.
Publisher: SAGE Publications
Date: 11-2013
DOI: 10.1016/J.AUSMJ.2013.08.004
Abstract: Government and industry are increasingly calling upon households to lower their carbon emissions through improved consumption choices. Grocery products, because of their high volume, are a significant contributor to emissions and have become a focus for behaviour change efforts. Yet the assumption that the consumer knows, cares and can comprehend the information they are given in a carbon label is yet to be empirically established as consumer carbon literacy and perceptions of carbon label designs are not yet well researched. This paper finds that Australian householders have low pre-existing carbon knowledge and are consequently poor at identifying high carbon emitting grocery products, unaided. This suggests a role for on-pack carbon labels to assist at-shelf choices. However, given the quick and habitual nature of grocery shopping, a significant challenge lies in how best to communicate emissions for consumer cut-through and awareness. Testing of competing carbon labels finds that householders give highest preference ratings to formats that show emissions relative to other products, rather than stand alone, and for ones that use the traditional traffic light colour system. Governments, manufacturers, and marketers can use these findings in their efforts to raise consumers’ carbon literacy and encourage more informed grocery carbon emission choices.
Publisher: Emerald
Date: 05-10-2012
DOI: 10.1108/20426761211265177
Abstract: – The purpose of this paper is to outline the contribution of marketing to program evaluation in the school sector. Schools are increasingly the target of government-funded environmental education initiatives and this paper aims to illustrate, through a sector-wide program case study, how marketing metrics can improve overall program evaluation. Existing school-based program evaluations are often not accompanied by rigorous evaluation of their impact beyond educational outcomes. Evaluation focuses instead on improving satisfaction of those already participating, rather than looking at the wider issues of program adoption and engagement levels across the sector. This paper also aims to look at how traditional marketing's evaluation metrics can address this gap. – A case study is used involving a sector-wide recycling program whose objective is to reduce waste across all schools across a State in Australia. The program, administered by a government agency, had only been evaluated within an educational outcome context. Using existing data on the program from across the school sector, marketing metrics are calculated to provide new insight into the program's wider impact. – This research illustrates the relevance of marketing metrics to educational sector activities. It illustrates how to embed metrics into the program and identifies insights they can offer as a supplement to existing educational outcome measures. Such measures are highly useful to funding bodies deciding on a program's development and continuation. – Marketing provides empirically-based program metrics that are easy and cost-effective to obtain, objective in their measure, and provide feedback loops to participants. Having impacts more clearly measured allows for effective program administration within the childhood education sector. This paper delivers practical guidelines for program administrators. – The paper brings marketing into an environmental education context, illustrating its contribution for better measurement of behaviour change. It gives marketing practitioners and academic researchers a framework within which they can use already available program data to better gauge the uptake and impact of their efforts.
Publisher: SAGE Publications
Date: 2009
Publisher: MDPI AG
Date: 02-06-2015
DOI: 10.3390/SU7067195
Publisher: Elsevier BV
Date: 03-2019
Publisher: Routledge
Date: 03-07-2013
Publisher: Science Alert
Date: 11-2014
Publisher: Emerald
Date: 12-1998
DOI: 10.1108/10610429810244648
Abstract: Over the last 30 years a range of empirical generalisations has been developed about the performance of competitive brands in frequently purchased product categories. These generalisations have been based mainly on European and US data, and this paper addresses the question of whether they also hold in Australia and New Zealand. We examined consumer panel data from four different markets (supermarkets, department stores and retail fuel in Australia and retail fuel in New Zealand) and found similar patterns to those in Europe and the USA, although there were some minor exceptions, and also some interesting variations between markets. Our results suggest that there is much that Australasian marketers can learn from using models such as the Dirichlet, which was developed in the Northern hemisphere, to identify norms and exceptions in their own markets.
Publisher: Elsevier BV
Date: 2018
Publisher: BMJ
Date: 27-02-1993
Publisher: Emerald Publishing Limited
Date: 30-08-2018
Publisher: Elsevier BV
Date: 05-2014
Publisher: SAGE Publications
Date: 05-2013
DOI: 10.1016/J.AUSMJ.2013.02.007
Abstract: The paper considers consumer brand rejection of ‘green’ and non-green brands. We find empirically that ‘green’ brands are not considered largely because they are unfamiliar, rather than being consciously rejected. Consumers do not think about these brands in a buying situation, suggesting that their single ‘green’ message is not enough to make it into the shoppers’ consideration set. Additionally, not being ‘green’ was not a reason for rejection of non-green brands. These findings highlight the importance of brand advertising to build multiple, relevant memory structures for any brand, thereby increasing the probability of being thought of during a buying occasion.
Publisher: Common Ground Research Networks
Date: 2009
Publisher: Routledge
Date: 13-01-2020
Publisher: Informa UK Limited
Date: 15-03-2023
Publisher: Elsevier BV
Date: 07-2017
Publisher: Emerald
Date: 31-05-2022
Abstract: Obesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers in an aged-care facility. A longitudinal study conducted over 17 weeks in situ within an aged-care facility with 31 residents investigated how auditory (soothing music), olfactory (floral-scented candle) and visual (infographic on health benefits of the main meal component) cues influenced food intake quantity during a meal, while accounting for portion size effect (PSE). Analysing the cross-sectional results of in idual treatments and rounds did not reveal any consistent patterns in the influence of the three environmental cues. Longitudinal analyses, however, showed that the presence of auditory and olfactory cues significantly increased food intake, but the visual cue did not. Moreover, PSE was strong. Extending research into environmental factors from a commercial to a health-care setting, this study demonstrates how the presence of auditory and olfactory, but not cognitive cues, increased food intake behaviour among elderly consumers. It also shows that a cross-sectional approach to such studies would have yielded inconclusive or even misleading findings. Merely serving more would also lead to higher food intake amount. Environmental factors should be a part of health-care providers’ arsenal to manage obesity. They are practical and relatively inexpensive to implement across different health-care settings. However, the same environmental factors would have opposite desired-effects with normal or underweight residents, and hence, aged-care facilities need to separate the dining experience (or mealtime) of obese and other residents. Quantity served should also be moderated to discourage overeating. While studies into managing obesity, particularly among older adults, have mainly focused on techniques such as pharmacotherapy treatments with drugs, dietary management or even lifestyle change, less attention has been given to the influence of environmental cues. This study, executed in situ within an aged-care facility, provided evidence of the importance of considering the impact of environmental factors on food intake to help reduce obesity.
Publisher: Elsevier BV
Date: 03-2002
Publisher: WARC Limited
Date: 29-05-2018
DOI: 10.2501/JAR-2018-026
Publisher: SAGE Publications
Date: 23-09-2014
Abstract: Food waste is a global problem. In Australia alone, it is estimated that households throw away AU$5.2 billion worth of food (AU$616 per household) each year. Developed countries have formal waste management systems that provide measures of food waste. However, much remains unknown about informal food waste disposal routes and volumes outside of the formal system. This article provides indicative metrics of informal food waste by identifying, in detail, five of the dominant informal food waste disposal routes used by Australian households: home composting, feeding scraps to pets, sewer disposal, giving to charity, and dumping or incineration. Informal waste generation rates are then calculated from three primary data sources, in addition to data from previous Australian and UK surveys, using a weighted average method in conjunction with a Monte-Carlo simulation. We find that the average Australian household disposes of 2.6 kgs of food waste per week through informal routes (1.7 kgs via household composting, 0.2 kgs via animals, and 0.6 kgs via sewage). This represents 20% of Australian household food waste flows. Our results highlight that informal food waste is a sizable food waste flow from Australian homes, deserving of greater research and government attention. Our examination of the full extent of food waste by disposal mode provides waste managers and policy makers with clear disposal routes to target for behaviour change and positive environmental outcomes.
Publisher: Informa UK Limited
Date: 07-04-2014
Publisher: Wiley
Date: 11-2010
DOI: 10.1002/CB.335
Publisher: Elsevier BV
Date: 12-1997
Location: Australia
No related grants have been discovered for Anne Sharp.