ORCID Profile
0000-0002-3102-0077
Current Organisations
University of South Australia
,
Remin University of China
,
Renmin University of China
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Publisher: SAGE Publications
Date: 13-12-2022
DOI: 10.1177/03063070221145859
Abstract: False advertising has many negative consequences for the protection of consumer rights and wellbeing. In emerging economies in particular, false advertising has been widespread across business sectors and products due to inadequate public policy and ineffective law enforcement. Since the COVID-19 global pandemic has spread around the world, people have become more dependent on e-commerce for purchasing goods and services, and the negative impact has become historically high with increasing number of advertising and sales cyber-fakes However, prior studies have not focused on consumers’ perceived deception and information asymmetry in false advertising in general, and the consequent implications for public policy in controlling and eliminating such problems, specifically in emerging economies. This study focuses on the ex le of China as a leading emerging economy to investigate the relevant issues and contribute to extant knowledge by linking separate paradigms with a new holistic conceptual framework that identifies the key elements of contextual factors, consumers’ perceived deception and information asymmetry, the causes and impacts, and the expected policy implications for further prevention.
Publisher: Springer Science and Business Media LLC
Date: 02-03-2020
Publisher: Elsevier BV
Date: 09-2022
Publisher: Wiley
Date: 31-01-2018
DOI: 10.1002/CB.1705
Publisher: Springer Science and Business Media LLC
Date: 14-06-2012
Publisher: Wiley
Date: 09-05-2016
DOI: 10.1111/IJCS.12284
Publisher: Springer Science and Business Media LLC
Date: 22-04-2022
DOI: 10.1007/S11002-022-09626-7
Abstract: Marketers need evidence to help them select music to promote their products. Ethnicity, social class and/or personality type can distinguish in idual music tastes, but age and nostalgia may be the largest determinant of all (North, American Journal of Psychology, 123 , 199–208, 2010). Research into listener preference for music from different eras has found conflicting results. Papers generally agree that it takes an inverse U shape, but disagree on the era for which people are most nostalgic. The seminal paper found a peak for music released when listeners were 23 years of age (Holbrook & Schindler, Journal of Consumer Research, 16 , 119–124, 1989), a follow-up 9 years of age (Hemming, Musicae Scientiae, 17 , 293–304, 2013), and 19 years of age (Holbrook & Schindler, Musicae Scientiae, 17 , 305–308, 2013). This paper attempts to correct the issues raised by Holbrook & Schindler ( Musicae Scientiae, 17 , 305–308, 2013) by improving the representativeness of the s le and introducing a new analysis technique, the two-lines test. This paper finds support for Holbrook & Schindler, but with a slightly younger age peak of roughly 17 years. Additionally, the larger s le allows investigation of differences by generation, which reveals differences that may be caused by their different current age, and so the relationship with, and interplay of nostalgia and music. The central conclusion of the paper is that people do exhibit a preference for music released during their late adolescence/early adulthood. When targeting consumers of a narrow age demographic, music released during this time is more likely to be preferred than any other.
Publisher: Elsevier BV
Date: 09-2018
Publisher: Springer Science and Business Media LLC
Date: 23-02-2011
DOI: 10.1057/ABM.2011.2
Publisher: Wiley
Date: 25-11-2023
DOI: 10.1002/CB.2114
Abstract: The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans . The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6‐months, 3‐months, 1‐month, and 1‐week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.
Publisher: Emerald
Date: 07-08-2017
DOI: 10.1108/IJCTHR-02-2016-0019
Abstract: This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and customer personal characteristics and determine the extent to which these factors impact on domestic Chinese travelers’ hotel selection preferences. This study uses a discrete choice experimental design and a multinomial logit model to examine the key influential factors contributing to Chinese domestic travelers’ choice behavior to budget hotels. Both hotel attribute-based and personal trait factors were tested. Results indicate that location, price and business functions were factors influencing guest choice behavior. For budget hotels, being located in the traditional central business districts and having a restaurant would leverage guest preference to stay. Among consumers’ personal characteristics, income, occupation, purpose of travel, personal attitude and past experience were found to be determinants of guest choice behavior. This study contributes to the understanding of Chinese domestic travelers’ choice behaviors toward budget hotels and offers insights for industry practitioners to better design budget hotel products and service. This research is the first that integrates hotel attributes with travelers’ characteristics and quantitatively evaluate the determinants affecting hotel choice behavior in China. The insights are of value academically to our understanding of cognitive mechanism underlying choice behavior.
Publisher: Springer Science and Business Media LLC
Date: 06-02-2013
Publisher: Elsevier BV
Date: 06-2019
No related grants have been discovered for Song Yang.