ORCID Profile
0000-0002-8524-0235
Current Organisations
University of South Australia Business School
,
University of South Australia
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Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
Date: 06-2016
Abstract: Although previous studies have documented a positive link between traditional media and brand performance, how social media is related to brand value has not yet been comprehensively explored. We propose a conceptual model to address this research gap, collecting a unique data set that captures information on user and brand actions on three social media platforms (Facebook, Twitter, and YouTube), word-of-mouth, and brand value for 87 brands in 17 industries. We empirically test our model with partial least squares path modeling (PLS-PM). First, we test the direct effects and find that user actions on YouTube and brand actions on Facebook have a positive influence on brand value. Second, we enrich our model by including word-of-mouth as a mediator, finding that the effect of social media goes above and beyond pure word-of-mouth spread. We test for alternative models, by first accounting for s le heterogeneity and second by including brand strength as a control variable, finding that the main model results’ are indeed robust. Our study demonstrates that making use of social media positively relates to brand value, as well as validates a set of objective metrics to measure social media actions, thus advancing knowledge on social media marketing for both academics and practitioners.
Publisher: Elsevier BV
Date: 08-2011
Publisher: Informa UK Limited
Date: 22-06-2020
Publisher: Elsevier BV
Date: 02-2011
Publisher: SAGE Publications
Date: 12-10-2014
Abstract: Drawing on literature on tourism, entrepreneurship, and family businesses, this research uses a structural model to examine the relationship between entrepreneurial self-efficacy (ESE) and enterprise performance. Based on s les of family-owned (N = 158) and nonfamily-owned (N = 143) small- and medium-sized tourism enterprise owners in regional South Australia, confirmatory factor analysis, structural equation modeling, and multigroup invariance tests were used to validate the proposed structural model where ESE is the exogenous variable and performance is the endogenous variable. The study also examined if the causal model was invariant (equivalent) between family and nonfamily entrepreneurs to identify key differences between these two groups. Results support the validity of the models, with tourism business owners’ ESE having a significant positive effect on enterprise performance. The results of the multigroup invariance tests also indicated that the measurement models, structural model, and residual structure were equal across family and nonfamily business owners. Although previous studies have suggested differences between family- and nonfamily-owned businesses with regard to pattern of ownership, governance, management and succession, business structure, goals, and strategies, this study found that the “entrepreneurial self-efficacy” of business owners (regardless of whether or not the business is family owned) is an important predictor of business performance. The findings suggest that destination managers and policy makers need to support the ESE of local tourism business owners if they wish to enhance performance within the industry and the destination.
Publisher: Emerald
Date: 06-01-2023
Abstract: By highlighting the important role of information and communications technologies (ICTs) in readdressing the competitive balance between tourism small- and medium-sized enterprises (SMEs) and larger firms, this paper serves as a call to action to governments, regional tourism organisations and other policy-level stakeholders to facilitate more rapid diffusion of the developing smart tourism concept, helping to support tourism agenda 2030 and multiple UN’s Sustainable Development Goals. Reviewing the literature on ICT use in tourism, this paper builds a case for deploying smart tourism to enhance the competitiveness of SMEs. Without a collaborative approach, tourism SMEs are unlikely to use emerging technologies effectively to compete against larger peers and online platforms. By adopting a smart tourism approach, network effects between stakeholders can trump scale, allowing SMEs to compete more effectively and destinations to promote inclusivity and sustainable economic growth. Highlighting the pivotal role that ICTs in general and Smart Tourism in particular can play in addressing the competitive imbalance between SMEs and larger players, this paper serves as a call for action for governments’ regional tourism organisations and other policy-level stakeholders to hasten their adoption of smart tourism principles as a means of supporting tourism agenda 2030 and furthering the UN’s Sustainable Development Goals.
Publisher: Elsevier BV
Date: 12-2004
Publisher: Emerald
Date: 18-10-2022
DOI: 10.1108/IJCHM-04-2022-0497
Abstract: Building on recent smart hospitality systematic reviews and extensive literature analyses, this paper aims to explore recent developments, themes and issues within smart hospitality. It synthesises existing knowledge, extrapolating forward and contributes to the future development of smart hospitality by serving as a reference to enrich academic/industry discussions and stimulate future research. The research examined 8 recent review articles on smart hospitality and tourism and extracted 145 articles in peer-reviewed sources from Web of Science focussed on smart hospitality. These publications supported in-depth analysis to explore the body of knowledge and develop foresight for the future of smart hospitality within business ecosystems at tourism destinations. It synthesises knowledge and provides the basis for the development of a comprehensive in-depth research agenda in smart hospitality innovations as well as the formulation of agile hospitality ecosystems. This paper illustrates that smart hospitality introduces disruptive innovations that affect the entire hospitality ecosystem. Smart hospitality takes advantage of smart cities and smart tourism towards establishing agile business ecosystems in networked destinations. Having reviewed the existing literature, the study developed a conceptual framework and introduced a comprehensive future research agenda. This includes the drivers of smart hospitality, namely, customer-centricity, personalisation, in idualisation and contextualisation marketing-driven hospitality excellence and metaverse as well as operation agility, asset strategy, talent management and supplier interoperation. It also identified the foundations that provide the infostructure for smart hospitality, including ambient intelligence, big data, processes and sustainability, providing the capability blocks to co-create value for all stakeholders in the hospitality ecosystem. This study conceptualises smart hospitality as a disruptive and innovative power that will affect the competitiveness of hospitality and tourism organisations as part of a comprehensive ecosystem. It identifies the key stakeholders and explores how they can take advantage of emerging developments. This paper proposes the drivers and foundation for future research on smart hospitality. The research provides a conceptual synthesis of the literature and the concepts that have been elaborated. The foundations are effectively the infostructure that enables the drivers to add value to different stakeholders. Key issues are identified to stimulate further research on the area to support smart hospitality development and adoption.
Publisher: IGI Global
Date: 2008
DOI: 10.4018/978-1-59904-813-0.CH010
Abstract: Since its launch in 1994, the Web has continued to grow at a phenomenal rate, from an estimated one billion Web documents in 2001 to over eleven billion in January 2005 (Gulli & Signorini, 2005). For most users, navigating this ever expanding sea of data has become a significant challenge. Search engines – sites that maintain indexes of Web content – allow users to specify words / phrases and return a list of sites that potentially match these criteria – have become a key way of finding information on the Web. Google, the world’s largest search engine is estimated to have indexed over 8 billion pages (Sullivan, 2004c) and to be used in nearly 50% of consumer searches (Nielsen NetRatings, 2006). Over 6.4 billion in idual searches took place during May 2006 within the USA alone (Comscore, 2006). Clearly being favourably positioned in such search results is very important for site owners wishing to get visibility to the online consumer. In the beginning, search engines were unbiased, striving to display the results that provided the most relevant answers to user queries (Sullivan, 2002). While many were supported by advertising, in general this took the form of banner advertisements – graphical adverts displayed across the top of the page and clearly differentiated from the engine’s search result listings. Today, however, search engines need more workable business models to meet the substantial costs of maintaining their databases and improving their technology (Princeton Research Associates, 2002). For that reason, many now market their ability to route consumers towards specific Web sites - blurring the line between their ‘results’ and their ‘advertisements’. Like tour guides supplementing their income by bringing potential customers to restaurants or gift shops, many search engines now actively direct users to sites which have paid for positioning on their results pages (Lastowka, 2002). In most cases, these paid placements are based on advertisers bidding for the specific keywords under which they wish to be displayed. For ex le, an online sports retailer might wish to appear when ever users enter “running shoes” as a search criterion. Bidding on these keywords would insure that the sports retailer’s site is displayed prominently in the resulting search listing. Controversy has arisen, however, over the use of trademarked terms as keyword triggers. For ex le, can the same online retailer bid on the keyword “Nike” and / or use the trademark “Nike” in the copy of the advert subsequently displayed, thus potentially erting shoppers who might otherwise have bought directly from Nike.com - the Web site of the trademark owner? Clearly doing so compromises Nike’s brand equity – its monopolistic right to be able to profit from its investment in building up the Nike brand (Arvidsson 2006). As George (2006, p 215) puts it “brands are the placards by which modern consumers choose their products”. Corporations rely on brands to stimulate consumer awareness and foster an affinity for their products (Spinello 2006). Legal protection against brand infringement comes from trademark law – a subsection of intellectual property law that prevents third parties from benefiting from the value and goodwill built up in a brand (Gallafent 2006). However, such legislation has developed in the off-line world. How do its principles and practices transfer to e-commerce? While still a developing subject, this paper examines the ethical and legal position surrounding trademark infringement in a specific area of the electronic arena – within paid search advertising. The paper explains the rational behind the problem, outlines the current legal situation and offers advice as to how trade name owners can better protect their e-brand.
Publisher: Informa UK Limited
Date: 13-10-2023
Publisher: Routledge
Date: 24-07-2023
Publisher: SAGE Publications, Inc.
Date: 2013
Publisher: Springer Vienna
Date: 2009
Publisher: Emerald
Date: 20-05-2022
DOI: 10.1108/IJCHM-10-2021-1236
Abstract: This paper aims to examine the impact of selected characteristics (rating, volume and variability) of online user-generated reviews on the bottom-line profitability of restaurants. Restaurant-level review data are extracted from TripAdvisor and matched with firm-level data from the financial reports gathered from the Belfirst database of Bureau van Dijk. The resulting s le contains data on 2,297 Belgian firms over the period 2007–2018, for which 134,831 reviews are investigated. The author’s regression model of firm-level profitability is estimated against online review characteristics and various financial control variables, including past profitability. This research model and estimation technique address the endogeneity concerns that typically weaken this kind of study. While comparable studies on hotels document a positive association between review characteristics and profitability, the authors find no relationship between review rating, volume and variability in the profitability of restaurants. Due to the format of the financial reports of small and medium-sized enterprises (SMEs), data on turnover and cost of materials/services was not available for most restaurants in the s le, limiting our potential for analysis. In addition, our assessment of electronic word of mouth (eWOM) was limited to measures derived from user-generated reviews on TripAdvisor. In the literature on eWOM, the importance of online reputation is hardly disputed, especially in the context of the hospitality sector. However, most research to date has focused on the hotel sector and top-line measures of success. This study uses restaurant-level financial data, focuses on bottom-line profitability, considers potential endogeneity issues and pays careful attention to the estimation technique. The results fail to establish a direct relationship between eWOM metrics and financial performance and are surprising, meriting further investigation to establish the underlying causes. In contrast to prior studies on the impact of eWOM on restaurant performance at a group level, this study examines the impact on unit-level profitability, taking into account several potential sources of estimation bias. In addition, the authors challenge this finding with a battery of sensitivity tests, revalidating the absence of a relationship in each case.
Publisher: Elsevier BV
Date: 06-2004
Publisher: Elsevier BV
Date: 08-2021
Publisher: SAGE Publications
Date: 16-03-2009
Abstract: Having outlined the legal position in relation to the use of trademarks in pay-per-click advertising, this study investigates trademark use in hotel searches. Using a randomly selected s le of ninety hotel properties worldwide, searches were performed on two leading search engines to investigate whether third parties were using hotel trademarks in their paid placement. Findings indicate that abuse is r ant. While hotels perform well in organic search, they are usually preceded by or surrounded by paid listings abusing their trade names. Customers are potentially being erted to competing websites, and urgent action is needed to reclaim hotel trademarks in the online search environment.
Publisher: Informa UK Limited
Date: 17-09-2010
Publisher: Asociacion de Facultades de Administracion y Economia - Chile
Date: 07-2020
Abstract: The growing popularity of social media platforms has increased brand investments in social media marketing. However, it is not clear whether and how social media marketing leads to the creation of value for consumers and brands therefore, we investigate how marketer and user-generated content on social media affects consumer and brand metrics. Based on the marketing productivity chain, we propose that customer satisfaction, a leading consumer metric, mediates the link between social media content and brand value. To test such assertions, we use a s le of 87 brands from 17 industries and collect a unique dataset that combines social media data from Facebook, Twitter, and YouTube with customer satisfaction, brand value, and advertising expenses. We find that user-generated content has a stronger effect on customer satisfaction than marketer-generated content. We also find that YouTube is the most effective platform for user generated content. Interestingly, we find that the effects of marketer-generated content depend on the brand’s corporate reputation. In other words, more reputable brands can leverage their marketer-generated content more effectively.
Publisher: SAGE Publications
Date: 02-2008
Abstract: E-mail's utility as a marketing medium is being limited by unprecedented growth in spam—unsolicited commercial bulk e-mail messages. Given the access that hotels have to their customers' personal data and the potential for using this resource for marketing and promotional purposes, this study sets out to establish whether international hotel chains conform to the legislative guidelines found in the U.S. Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 with regard to use of personal data for e-mail marketing purposes. By monitoring multiple e-mail accounts over a one-year period, the study found that not only is hotel companies' behavior highly ethical with regard to their use of customers' personal data, but in fact it may serve as an ex le of best practice for other businesses.
Publisher: Informa UK Limited
Date: 31-01-2022
Publisher: Elsevier BV
Date: 02-2014
Publisher: Routledge
Date: 13-04-2022
Publisher: SAGE Publications
Date: 10-2011
Abstract: This study provides insights into a powerful statistical technique to test model invariance across multiple groups. In doing so, it provides insights for policymakers and contributes to the literature on tourism demand forecasting by validating and extending previous results on how supply-side factors influence tourism demand. Specifically, this study considered an a priori validated structural model for relationships among the economy, society, environment and tourism constructs in 162 countries, examining the extent to which the model was invariant across two groups of isolated observations: developed and less-developed countries. Upon testing, the a priori model did not replicate across both groups. Instead a reduced model, incorporating the society, environment and tourism constructs only was used to compare and test for variances in parameters across the two groups using multigroup analysis s ling in AMOS 16.0. The results indicated that path coefficients were equal across groups. A positive relationship existed between the society and environment constructs, while a similar positive significant relationship existed between the society and environment constructs from one side and tourism, respectively.
Publisher: Elsevier BV
Date: 03-2019
Publisher: Informa UK Limited
Date: 15-02-2005
Publisher: Emerald
Date: 11-2011
DOI: 10.1108/17465661111183685
Abstract: The purpose of this paper is to capture the causal relationships between the primary constituents of the tourism destination paradigm – namely, the economy, society, and the natural and infrastructural environments – and demand for tourism at that destination. Inspired by prior tourism literature, the study uses structural equation modeling (SEM) methodologies with a cross‐sectional data s le from 162 countries, to evaluate a priori proposed measurement and structural models for relationships among the economy, society, environment constructs, and tourism. The results indicate that although the economy construct was found to have no direct influence on tourism, it does have a mediating, positive impact on tourism through the society and environment constructs, with the society construct paralleling the condition of the infrastructure. Moreover, society and environment were found to have a direct, positive impact on generating tourism activities, and revenues. This study contributes to the literature on tourism demand modeling by verifying causal relationships between tourism constructs and supply variables at the “country” level. In other words, it examines whether relationships among tourism constructs and variables exist and, as such, asks if they are responsible for a destination's success. This study's results provide destination managers with information to help them understand how in idual variables affect the economy, society, and tourism industry aggregately, and as such what actions or investments can help to develop a country's tourism industry effectively. By integrating several supply‐side factors related to the destination, this paper provides more comprehensive results compared to previous applications of SEM that used a limited number of destination variables and subsequently provided only limited results.
Publisher: SAGE Publications
Date: 05-2007
Abstract: Technology gives Web site hosts a heretofore unprecedented ability to collect detailed information about customers who visit their sites and to use that information to customize subsequent interactions. Although data collection on this level can be a valuable business practice, such personalization comes at a price—a threat to personal privacy. Two approaches to privacy protection exist—self-regulation (based on government guidelines) and outright legislative protection. While the United States generally favors self-regulation, the European Community has taken the more restrictive legislative approach, which extends to all who wish to use European customer data. An examination of the Web sites hosted by ninety-seven large hotel companies indicates that while sites frequently include statements outlining what data are being collected and how they are being used, none comply with all legislative requirements, in particular with regard to onward transfer, access to the data, and whether consumers have a choice in how their information is used.
Publisher: IGI Global
Date: 2005
DOI: 10.4018/978-1-59140-824-6.CH014
Abstract: The Web provides unprecedented opportunities for Web site operators to implicitly and explicitly gather highly detailed personal data about site visitors, resulting in a real and pressing threat to privacy. Approaches to protecting such personal data differ greatly throughout the world. To generalize greatly, most countries follow one of two diametrically opposed philosophies—the self-regulation approach epitomized by the United States, or the comprehensive omnibus legislative approach mandated by the European Union. In practice, of course, the situation is not so black and white as most countries utilize elements of both approaches. This chapter explains the background and importance of protecting the privacy of personal data, contrasts the two major philosophical approaches to protection mentioned above, performs a comparative analysis of the current situation throughout the world, and highlights how the legislative approach is being adopted as the de facto standard throughout the world. The use of trust marks as an alternative to the self-regulation or legislative approach is also discussed, while the effectiveness of each of these efforts is also examined.
Publisher: Cognizant, LLC
Date: 20-12-2013
DOI: 10.3727/108354213X13824558188749
Abstract: This study profiles small and medium tourism enterprises (SMTEs) according to their level of support for local communities in order to investigate the relationship between such support and enterprise performance. Cluster analysis, chi-square, and MANOVA were used to explore data from 298 owners of SMTEs operating in South Australia. Results indicated that SMTEs are best grouped in two segments according to their level of support for community (Reluctants and Community Advocates). Segments can be differentiated by: 1) the number of family members working in the business 2) the number of years the business has been in existence 3) whether the owners have family members living in town and 4) the type of business. Findings also demonstrate significant differences between segments in terms of business performance, with Community Advocates reporting greater levels of performance. As such, the findings have implications for scholars in tourism and entrepreneurial studies, and for tourism policy makers trying to support the sustainable development of regional tourism destinations.
Publisher: Oxford University Press (OUP)
Date: 10-2007
Publisher: Emerald Publishing Limited
Date: 30-11-2021
Publisher: Elsevier BV
Date: 03-2010
Publisher: Routledge
Date: 10-10-2017
Publisher: SAGE Publications
Date: 02-2003
Publisher: Emerald Publishing Limited
Date: 25-01-2023
Publisher: SAGE Publications
Date: 06-2002
Publisher: Informa UK Limited
Date: 30-06-2023
Publisher: SAGE Publications Ltd
Date: 2022
Publisher: Cognizant, LLC
Date: 04-08-2023
DOI: 10.3727/108354222X16562024487341
Abstract: This study reexamines the relationships between service quality (SQ), CSR, and hotel reputation and their effects on hotel guests' revisit intentions (RIs) in the context of the COVID-19 pandemic. It also assesses the moderating role of fear of visit caused by COVID-19 on the paths between established variables and guests' future (post-COVID-19) RIs. Data were collected during May 2021 from 195 French respondents who stayed at mid- to upscale hotels during the previous 2 years. Using structural equation modeling (SEM), results revealed that, while SQ directly and indirectly (through reputation) positively influences guests' post-COVID-19 RIs, CSR only exerts an indirect positive influence on RIs through reputation. Moreover, findings indicated that a hotel reputation can ease guests' fear, thereby driving future post-COVID-19 revisits. These results add to the few studies in hospitality and tourism on the effect of the COVID-19 pandemic (through fear of visit) on travelers' future revisit intent.
Publisher: SAGE Publications
Date: 12-2003
Publisher: Springer Science and Business Media LLC
Date: 10-05-2019
DOI: 10.1007/S10548-019-00715-X
Abstract: Existing literature on sensory deprivation suggests that short-lasting periods of dark adaptation (DA) can cause changes in visual cortex excitability. DA cortical effects have previously been assessed through phosphene perception, i.e., the ability to report visual sensations when a transcranial magnetic stimulation (TMS) pulse is delivered over the visual cortex. However, phosphenes represent an indirect measure of visual cortical excitability which relies on a subjective report. Here, we aimed at overcoming this limitation by assessing visual cortical excitability by combining subjective (i.e., TMS-induced phosphenes) and objective (i.e., TMS-evoked potentials - TEPs) measurements in a TMS-EEG protocol after 30 min of DA. DA effects were compared to a control condition, entailing 30 min of controlled light exposure. TMS was applied at 11 intensities in order to estimate the psychometric function of phosphene report and explore the relationship between TEPs and TMS intensity. Compared to light adaptation, after DA the slope of the psychometric function was significantly steeper, and the litude of a TEP component (P60) was lower, only for high TMS intensities. The perceptual threshold was not affected by DA. These results support the idea that DA leads to a change in the excitability of the visual cortex, accompanied by a behavioral modification of visual perception. Furthermore, this study provides a first valuable description of the relationship between TMS intensity and visual TEPs.
Publisher: Springer Vienna
Date: 2010
Publisher: Informa UK Limited
Date: 19-08-2008
Publisher: SAGE Publications
Date: 04-07-2023
DOI: 10.1177/19389655231184474
Abstract: In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint analysis was performed on seven online hotel attributes (including green certification labels/badges) in two specific scenarios (imagining they were booking in a pre- and post-COVID-19 setting) using 270 U.S. subjects surveyed in April 2020. The results revealed that green certification labels/badges do impact travelers’ online hotel booking choice, but not as much as cancellation policies, hotel rating, price, and location. Price in particular exerted a greater influence on travelers’ booking preferences in the post-COVID-19 scenario. Yet, a significant percentage of travelers (around 40% in both scenarios) were willing to pay more for a hotel with green certification. These results contribute to our theoretical and practical understanding of the factors that influence online hotel booking, as well as the power of green certification labels/badges in driving online hotel bookings in the pre-and post-COVID-19 contexts.
Publisher: Springer International Publishing
Date: 2022
Publisher: Elsevier BV
Date: 2018
Publisher: Springer International Publishing
Date: 2016
Publisher: Springer International Publishing
Date: 2021
DOI: 10.1007/978-3-030-65785-7_13
Abstract: With loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.
Publisher: SAGE Publications
Date: 08-2003
Publisher: Informa UK Limited
Date: 21-04-2020
Publisher: SAGE Publications
Date: 06-06-2021
Abstract: This study examined the impacts of various electronic word-of-mouth (eWOM) platforms (travel websites, social media, photo- and video-sharing platforms, blogs, and online communities) on visit intention in Lebanon. Using data from respondents in the United Kingdom and France, this study revealed that respondents can be categorized into two groups based on their eWOM platform usage: group 1 includes respondents who use only travel review sites, while group 2 comprises respondents who use a wider range of social networking sites. While political instability and terrorism risk are found to negatively and indirectly influence visit intention (through destination image), this effect becomes nonsignificant for group 2, suggesting that using eWOM platforms as opposed to only travel review sites can mitigate political instability and terrorism risk and thus enhance destination image and visit intention. These results help advance existing theoretical tourist decision-making models, as well as provide practical implications for destinations affected by political instability.
Publisher: SAGE Publications
Date: 25-03-2014
Abstract: Growth in tourism has resulted in escalating competition among destinations. Understanding destination competitiveness and its determinant factors is thus critical to tourism researchers and policy makers. Using partial least squares path modeling (PLSPM) on a cross-sectional s le of 154 countries, this study examines relationships among destination competitiveness and its predictors, including the economy, natural environment, and infrastructure. Results indicate that the economy has a positive, indirect impact on tourism competitiveness mediated through the infrastructure and the environment moreover, infrastructure and environment have a direct, positive impact on tourism competitiveness. PLSPM was also used to compute composite scores for overall destination competitiveness, thus assigning rankings to the 154 countries assessed. This study contributes to extant theories on destination competitiveness, presenting important implications for policymakers on how to strengthen destination competitiveness, and providing an empirically based tool to help benchmark a country’s competitiveness in relation to other destinations.
Publisher: SAGE Publications
Date: 2018
DOI: 10.1509/JM.16.0055
Abstract: Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find that brand fan following improves all three mindset metrics. ESM engagement volume affects brand awareness and purchase intent but not customer satisfaction, while ESM positive and negative valence have the largest effects on customer satisfaction. OSM increases brand awareness and customer satisfaction but not purchase intent, highlighting a nonlinear effect of OSM. Interestingly, OSM is more likely to increase purchase intent for high involvement utilitarian brands and for brands with higher reputation, implying that running a socially responsible business lends more credibility to OSM. Finally, purchase intent and customer satisfaction positively affect shareholder value.
Publisher: Emerald
Date: 14-06-2022
Abstract: This study aims to assess if the benefits outweigh the costs of participation in online travel agencies (OTAs) such as Booking.com. A two-step system generalised method of moments estimation of a regression model of firm-level return on assets (ROA) is used on a dummy variable indicating whether a lodging facility participates in Booking.com. The assessment contained various control variables, including size, age, leverage, liquidity and lagged ROA. The moderating effect of firm age and size was studied by including interaction variables between the Booking.com dummy and age and size, respectively. The model was estimated using participation and financial data of 775 Belgian firms over a 20-year period (1999–2018). The findings indicate that participation in Booking.com is associated with higher profitability, with this effect more economically important and pronounced for smaller hotel properties. The study provides a broadly applicable empirical model to assess the impact of platform participation on the financial performance of tourism, hospitality or retail businesses. The study provides empirical evidence that, from a transaction cost perspective, the benefits of participation in OTAs outweigh the costs, resulting in substantially higher profitability. The evidence can be used to justify the use of OTAs as distribution channels. While prior studies have described and conceptually analysed the evolution and role of OTAs in the hotel sector, and speculated on the net effect of OTA participation, to the best of the authors’ knowledge, this is the first study to empirically assess whether OTA participation creates value for hotel owners and investors.
Publisher: Elsevier
Date: 2008
Publisher: Elsevier BV
Date: 03-2023
Publisher: Elsevier BV
Date: 2023
Publisher: Elsevier BV
Date: 02-2015
DOI: 10.1016/J.NEUBIOREV.2014.12.014
Abstract: Recent developments in neuroscience have emphasised the importance of integrated distributed networks of brain areas for successful cognitive functioning. Our current understanding is that the brain has a modular organisation in which segregated networks supporting specialised processing are linked through a few long-range connections, ensuring processing integration. Although such architecture is structurally stable, it appears to be flexible in its functioning, enabling long-range connections to regulate the information flow and facilitate communication among the relevant modules, depending on the contingent cognitive demands. Here we show how insights brought by the coregistration of transcranial magnetic stimulation and electroencephalography (TMS-EEG) integrate and support recent models of functional brain architecture. Moreover, we will highlight the types of data that can be obtained through TMS-EEG, such as the timing of signal propagation, the excitatory/inhibitory nature of connections and causality. Last, we will discuss recent emerging applications of TMS-EEG in the study of brain disorders.
Publisher: SAGE Publications, Inc.
Date: 2013
No related grants have been discovered for Peter O'Connor.