ORCID Profile
0000-0002-2124-0279
Current Organisations
University of South Australia
,
National Kaohsiung University of Science and Technology
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Publisher: Elsevier BV
Date: 07-2017
Publisher: Elsevier BV
Date: 03-2012
Publisher: Elsevier BV
Date: 07-2011
Publisher: Elsevier BV
Date: 10-2009
Publisher: Omnia Publisher SL
Date: 07-02-2019
DOI: 10.3926/JAIRM.121
Abstract: Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor which is the purchase intentions to the corresponding airlines.Design/methodology/approach: The study uses a questionnaire survey containing air passengers’ trip characteristics and demographics and three main scales: country-of-origin, brand personality, and purchase intentions to collect the data of 490 respondents flying from Kaohsiung to Macao. The passengers are from three types of airlines: an international airline with a global network, a regional airline, and a low-cost carrier. The analysis of variance (ANOVA) was conducted to investigate the differences in the perceptions of brand personalities of airlines and several models were developed to determine the antecedent and the consequent factors of airline brand personality.Findings: The air passengers’ perceptions regarding the brand personalities of different types of airlines were significantly different. The country-of-origin of airlines was proved as a significant factor for the brand personality. The brand personality also significantly influenced passengers’ loyalty to the corresponding airlines. Moreover, some demographic and trip characteristics such as personal monthly income, memberships in the airline’s frequent flyer program, and experiences with the airlines were also determined as the significant variables to impact passengers’ loyalties.Originality/value: The concept of brand personality has been explored by various researches but few related to airline management and identified as a key element to brand marketing. Particularly, low-cost carriers always implement different marketing strategies to create a distinctive position in their target customers’ mind and legacy airlines are also doing different things to retain their customers. Therefore, investigating passengers’ perceptions of airlines from the perspective of brand personality is also an important issue for airline management. Not only does this study prove the differences in passengers’ cognitions of brand personalities of a global network airline, a regional network airline, and a low-cost airline but conclude the determinants and influences of the brand personality.
Publisher: Elsevier BV
Date: 03-2014
Publisher: Elsevier BV
Date: 07-2014
Publisher: Springer Science and Business Media LLC
Date: 21-11-2022
DOI: 10.1007/S10899-022-10166-Y
Abstract: This research empirically tests the relationship between gambling-related cognitive distortions and the development of gambling problems. In two separate studies using methodologies designed to support non-experimental causal inference, we demonstrate that holding false beliefs about gambling experiences is related to current and future risk of developing problems with gambling. In our first study, we use an instrumental variable estimation strategy on an internet s le (n = 184) and observe a statistically significant relationship between Gamblers' Belief Questionnaire scores and measures of loss chasing, overspending, and gambling problems. These findings were robust to linear and ordinal estimation strategies and multiple model specifications. In our second study, we examine five-year prospective longitudinal data (n = 1,431) to validate our initial findings and test whether irrational thoughts are also related to future problems with gambling. While controlling for current fallacies, we find that past Gambling Fallacies Measure scores are related to present gambling problems across two survey waves. The effect size of each of the past fallacy levels is roughly half of the effect size of present levels, suggesting meaningful impacts. Our findings support the Pathways Model of Problem and Pathological Gambling.
Publisher: Elsevier BV
Date: 03-2018
Publisher: Elsevier BV
Date: 03-2009
Publisher: Elsevier BV
Date: 2008
Publisher: Elsevier BV
Date: 08-2022
Location: Taiwan, Province of China
Location: Taiwan, Province of China
Start Date: 2018
End Date: 2019
Funder: Ministry of Science and Technology, Taiwan
View Funded ActivityStart Date: 2016
End Date: 2017
Funder: Ministry of Science and Technology, Taiwan
View Funded ActivityStart Date: 2017
End Date: 2018
Funder: Ministry of Science and Technology, Taiwan
View Funded Activity