Linkage Projects - Grant ID: LP0882784

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0882784

Funding Status
Closed

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Funded Activity Summary

How viewers learn about new TV programs: the influence of TV promotions and Word-of-mouth. Television viewing is one of the major pastimes of Australians. Improving the quality of programming and reducing ineffective promotional efforts will enhance the life of most of our population. Keeping and building audiences will improve the long-term viability of free-to-view television model, which allows quality television to be accessible to all. More efficiently marketing local programs improves return on investment and export potential, as Australian ratings signal to overseas buyers the likely success of the program in their markets. Finally, program promotions provide a valued social purpose as they are used by viewers to choose what to watch. This research seeks to improve the utility of this service.

Funded Activity Details

Start Date: 11-2008

End Date: 06-2013

Funding Scheme: Linkage Projects

Funding Amount: $205,254.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Advertising And Public Relations | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing |

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