Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP120200571
Funding Status
Closed
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Funded Activity Summary
Integrating choice set formation and taste heterogeneity in market segmentation. This project develops a new model of consumer decision-making to provide managerial insights related to market segmentation, product portfolio optimisation and marketing communication strategies. The model can be specified for a particular product category using data collected from a novel elicitation instrument developed as part of this project.Funded Activity Details
Start Date: 12-2012
End Date: 12-2015
Funding Scheme: Linkage Projects
Funding Amount: $140,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Research Methodology | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Expanding Knowledge in Commerce, Management, Tourism and Services |
