ORCID Profile
0000-0002-3788-6859
Current Organisations
La Trobe University La Trobe Business School
,
University of Tasmania
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Publisher: Informa UK Limited
Date: 10-2012
Publisher: Elsevier BV
Date: 2021
Publisher: Elsevier BV
Date: 04-2019
Publisher: Wiley
Date: 25-01-2021
DOI: 10.1111/IJCS.12640
Abstract: Flow has been regarded as an important phenomenon for understanding and delivering compelling experiences to consumers when using computer‐mediated services. Despite the importance of flow in the delivery of computer‐mediated services in computer‐mediated environments, little attention has been devoted to evaluating the status of research and consolidating the findings in the literature. As there is an ongoing debate, concerning the nature of flow, its structure, antecedents and consequences in computer‐mediated environments, the need to understand the literature on flow in these environments becomes more relevant. This study synthesizes the flow literature in computer‐mediated environments by systematically reviewing 137 peer‐reviewed journal articles published across 23 years. We showcase the current state of flow literature and provide (a) general knowledge, (b) methodological and (c) research model structural information of published studies (structure, antecedents and consequences of flow). The review concludes with identification of current gaps, future research directions and their managerial implications in computer‐mediated environments.
Publisher: Elsevier BV
Date: 2019
Publisher: Emerald
Date: 13-09-2013
DOI: 10.1108/JFMM-03-2013-0023
Abstract: Religion is a significant force in the lives of many people, however its role in fashion clothing consumption is still unclear. To expand the knowledge on this issue, the present study seeks to understand the role of religiosity in affecting status consumption and fashion consciousness (FC) among Generation Y Muslim consumers, specifically focussing on Iran. A survey was designed and administered in Iran to a s le of 300 young adults aged between 18 and 24. The findings of research show an inverse association between status consumption and religiosity, where in idual's FC is contingent upon the degree to which they are status conscious or religious. The other major finding of the present study is the importance of brand status in mediating the relationship between FC and willingness to pay (WTP) a price premium for fashion clothing brands. The originality of the study rests on exploring the moderating role of religiosity on the relationship between status consumption and fashion conscious among Iranian Generation Y Muslim consumers. Further, contrary to the belief that fashion conscious customers are willing to pay extra to obtain fashion brands, this relationship is not direct. New fashion conscious consumers pay extra provided that the new fashion brand enhances their status. Thus, the importance of status is in acknowledging the relationship between FC and WTP a price premium.
Publisher: Elsevier BV
Date: 05-2020
Publisher: Emerald
Date: 02-03-2015
DOI: 10.1108/JBIM-05-2012-0087
Abstract: – This study aims to examine how market orientation (MO), marketing resources and marketing resource deployment are related and impact business-to-business (B2B) firm- and customer-level performance. – A self-administrated questionnaire was used to collect data from 251 firms out of a s le of 1000 B2B firms selected from a database of businesses. – Marketing resources and marketing capability are complementary in contributing to both firm and customer performance. In addition, they are partial mediators of the relationship between MO and firm- and customer-level performance. Only marketing resources fully mediate the relationship between MO and firm-level performance. – This study relied on self-reporting by marketing executives, thus inferences about causality should be made with caution. Specifically, the time sequence of the relationships among resource possession and resource deployment and marketing results is not easily discernible with cross-sectional data. – This study sought to address research gaps in the two research streams MO-firm performance via the mediating role of marketing resources and deployment, and the resource based view (RBV) resource–deployment interaction. Our contribution to the literature is threefold. First, MO indirectly enhances performance at both firm and customer level via marketing resources and marketing resource deployment. Second, while possessing marketing resources does explain some of the economic rent differentials, the effect depends fundamentally on how firms deploy their marketing resources. Third, our findings suggest research on resources, resource deployment and cross-level firm performance should be conducted at the business process level within firms.
Publisher: Elsevier BV
Date: 2019
Publisher: Elsevier BV
Date: 11-2019
Publisher: Informa UK Limited
Date: 17-02-2014
Publisher: Wiley
Date: 29-03-2022
DOI: 10.1111/IJCS.12801
Abstract: With a wide array of services touting their luxury and status appeal, consumers must make choices in an increasingly contested marketspace. The choice of luxury services can be complex and entail uncertainty and risk. In an attempt to understand factors that influence consumers’ choices regarding luxury services, this study explores consumers’ consideration set size, the role of self‐identification with the service brand, positive anticipated emotions about using the service brand, and perception of the brand's status. We draw on data collected from 448 white‐collar professionals who had stayed at hotels. The findings reveal that the effect of self‐identification on consideration set size is mediated by the positive anticipated emotions consumers expect to experience when using the service. Furthermore, the path from self‐identification through positive anticipated emotions to consideration set size is moderated by the service brand's status. The findings contribute to the evolving luxury services literature and self‐congruity theory to explain the mechanisms by which self‐identification drives the development of consumers’ consideration sets in the context of luxury service brands. This study further contributes to the luxury literature by accounting for the role of positive anticipated emotions and perceived brand status. Our findings suggest managers should portray customers experiencing positive emotions when using their luxury services to ensure that the alignment of brand and self is correctly translated to their brand being placed in consumers consideration set. Furthermore, we recommend managers to maximise the power of their brand's status which can increase the likelihood of consumers considering their brand.
Publisher: Wiley
Date: 16-04-2018
DOI: 10.1111/JPIM.12446
Publisher: Elsevier BV
Date: 11-2019
Publisher: Elsevier BV
Date: 11-2013
Publisher: Elsevier BV
Date: 05-2022
Publisher: Emerald
Date: 08-05-2017
DOI: 10.1108/JSTP-03-2016-0053
Abstract: The purpose of this paper is to analyze the relationship between Business-to-business professional service firms (B2B PSFs) customer cooperation capability (CCC) and its financial performance. This study explores how deep and broad expert and customer knowledge assist PSFs to enhance CCC and increase financial performance. A multiple informant survey was designed and administered to B2B PSFs’ managers in Taiwan. The results indicate that customer and expert knowledge improve PSFs’ CCC and that CCC has a positive U-shaped relationship with financial performance. Importantly, the ability to control for the efficiency of customer cooperation moderates the U-shaped relationship between CCC and financial performance by diminishing the negative effect of low levels of CCC. The contribution of this study rests on the theory developed and empirical support disclosing the complex relationship between PSFs’ CCC and financial performance. The study further contributes to the literature by presenting different effect of deep and broad expert and customer knowledge on development of CCC. The study extends the literature by introducing control for efficiency of customer cooperation as a mechanism that has the capacity to compensate for lower levels of CCC.
Publisher: Elsevier BV
Date: 05-2016
Publisher: Emerald
Date: 08-07-2014
DOI: 10.1108/JFMM-03-2012-0013
Abstract: – The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. – A survey was designed and administered in China to a s le of 460 young adults aged between 18 and 24. – The results indicate that in iduals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, in iduals’ BP and perceived BS were found to mediate the relationship between in iduals’ SC and their willingness to pay (WTP) a premium for a specific brand of fashion clothing. – The originality of this study rests on a detailed examination of SC and status perceptions in the context of branded fashion clothing (western vs Asian brands) in China, where in iduals’ wealth, status-consciousness and brand-consciousness are growing. Equally, it provides knowledge for academics about the development of status consumption in an emerging economy. Importantly, from a theory perspective this study is the first to examine the intervening roles of perceived BS and BP in the relationship between SC and WTP a price premium for fashion clothing brands. Further, studying this evolving market provides insights for practitioners into the design of marketing strategies for their brands. The findings may assist practitioners to address drivers of perception of their brands, especially for Asian brands competing against western brands.
Publisher: IEEE
Date: 06-2010
No related grants have been discovered for Vida Siahtiri.