ORCID Profile
0000-0001-5784-0922
Current Organisations
Monash University Malaysia
,
University of Tasmania
Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the Feedback Form.
Publisher: Springer Nature Singapore
Date: 2022
Publisher: SAGE Publications
Date: 11-2016
DOI: 10.1016/J.AUSMJ.2016.08.001
Abstract: The purpose of this study is to explore the concept of consumers’ green perceptions (CGPs) which encompasses consumers’ current perceptions of green products, green consumers, green consumption practices, and green marketing communications. We hypothesise that CGPs may influence their consumption behaviour and how ready they are to be green. Focus groups were used to explore the concept of CGPs. Stage Two involved two surveys in Australia and New Zealand to test and corroborate the themes that were identified in the exploratory study. We identified five dimensions underpinning CGPs. These include “product perception”, “hard to be green”, “green stigma”, “perceived sense of responsibility” and “readiness to be green”. This paper presents the findings from both studies, provides empirical insights into Australian and New Zealand consumers’ green perceptions and demonstrates the explanatory power of CGPs in predicting green consumption behaviour, in particular their likelihood to purchase green household products.
Publisher: Wiley
Date: 24-04-2018
DOI: 10.1111/IJCS.12432
Publisher: Informa UK Limited
Date: 29-05-2018
Publisher: Korea Disease Control and Prevention Agency
Date: 31-08-2023
DOI: 10.24171/J.PHRP.2023.0095
Abstract: Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three papers were deemed eligible and selected for review. The results underscored the insufficiency of social media guidance policies for PHAs. Six themes were identified: message source, message topic, message style, message timing, content credibility and reliability, and message recipient profile. These themes encompassed 20 variables that could inform PHAs’ social media public health communication during pandemics. Additionally, the findings revealed potential interconnectedness among the variables, and this study concluded by proposing a conceptual model that expands upon existing theoretical foundations for developing and evaluating pandemic-related health messaging.
Publisher: SAGE Publications
Date: 04-07-2020
Abstract: In the Asian context, when students transition from pre-university to an International Branch C us of a Western university, they tend to experience significant differences in a number of areas in their first-year university lives. Because of the different educational cultures, students and teachers may have different expectations on the academic culture of university. If a misalignment of these expectations occurs, the potential for a negative learning and teaching experience is likely to increase. This article attempts to identify the gaps between the two parties to circumvent the potential problems that come with it. A survey was conducted with 728 first-year students and 124 teachers who teach first-year subjects at a Western university international branch c us in Malaysia. The results show that significant gaps exist in their expectations on course content, responsiveness, assessment support aspects, and concern for student. These findings warrant attention from the home c us as well as the branch c us. Some suggestions are offered to address these gaps in expectations.
Publisher: Springer Nature Singapore
Date: 2022
Publisher: Springer Singapore
Date: 2018
Publisher: Emerald
Date: 25-01-2011
DOI: 10.1108/02656711111101773
Abstract: The purpose of this paper is to examine the relationship between the relational dynamics, namely trust, personalisation, communication, conflict handling and empathy, and relationship quality in the banking industry of two culturally dissimilar nations – Malaysia and New Zealand. Bank customers in Kuala Lumpur, Malaysia and Dunedin, New Zealand were surveyed using a questionnaire. Bank intercept technique was used in administering the instrument. A total of 358 customers (comprising 150 from Malaysia and 208 from New Zealand) provided the data for the study. Multiple regression analysis was used to estimate the hypothesized relationships. The results of the study show that the five relational dynamics explain 84 percent and 76 percent of variations in relationship quality in Malaysia and New Zealand respectively. Communication, trust, and empathy are significantly related with relationship quality in both countries, whereas personalisation has a significant impact on relationship quality in New Zealand but not in Malaysia. The results also reveal that conflict handling is significantly and marginally associated with relationship quality in New Zealand and Malaysia respectively. Although the study was conducted on the banking industry, the outcome may be relevant to other service sectors. Further, understanding relational dynamics in different cultures is important, as the study has shown thus integrating culture in the relationship marketing/management models would advance the understanding of culture roles in consumers' perceptions of and influences on relationship quality. The paper assesses and compares the impact of relational dynamics on relationship quality among bank customers from two different cultures. By comparing opposite cultures this study is an advance over past single country studies, and enhances the prospect of generalizing the findings.
Publisher: Asia Business Research Group
Date: 12-2014
DOI: 10.14707/AJBR.140009
Publisher: Informa UK Limited
Date: 19-11-2010
No related grants have been discovered for Lin Yang.