ORCID Profile
0000-0002-8243-4317
Current Organisation
Deakin University
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Publisher: Informa UK Limited
Date: 10-07-2021
Publisher: Verlag Barbara Budrich GmbH
Date: 27-07-2015
Publisher: Informa UK Limited
Date: 02-10-2022
Publisher: SAGE Publications
Date: 18-03-2021
Abstract: After an exciting bidding process featuring competing submissions from Brazil, Colombia and Japan, Australia and New Zealand were chosen to co-host the FIFA Women’s World Cup 2023™. Using feminist discourse analysis to examine the narrative strategies employed by the bidding nations, this article demonstrates that bidding nations discursively mobilised themes of gender equality to position their bids favourably. They did so by asserting themselves as leaders in women’s sport and gender equality, and by emphasising strategies for growing women’s football. Bidding nations situate themselves as benevolent rescuers of struggling women’s sport without acknowledging their accountability for policies and practices that disenfranchised women’s football in the first place. This article argues that the mobilisation of gender equality discourses by bidding nations problematically uses neoliberal feminist logics, stripping pro-women messages such as equal opportunity and empowerment of political context and repackaging them in commercially viable ways. Ultimately, although bidding nations use discourses of gender equality to position themselves favourably, existing levels of gender inequality reveal the limits of their positioning.
Publisher: Human Kinetics
Date: 09-2021
Abstract: In September 2019, 19,000 amateur runners participated in the Canada Army Run, a road race hosted by the Canadian Forces (CF). This ethnographic study explores the event as a site of socialization, demonstrating that the Army Run: (a) focuses on promoting the CF rather than maximizing race results, (b) promotes the CF by exceptionalizing its members, and (c) is a celebratory site of promilitary socialization and recruitment that precludes critical engagement with the CF. These findings indicate that military promotional strategies have evolved since the immediate post 9/11 era whereas previous initiatives used sport to tie local military agendas into larger neoliberal military imperatives, the 2019 Army Run demonstrates a new tactic, depoliticizing the CF and reifying an idealized, decontextualized Canadian military.
Publisher: Informa UK Limited
Date: 27-04-2023
No related grants have been discovered for Bridgette Desjardins.