ORCID Profile
0000-0002-5551-9059
Current Organisations
Deakin University
,
Monash University - Caulfield Campus
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Publisher: Informa UK Limited
Date: 28-12-2015
Publisher: Wiley
Date: 29-01-2019
DOI: 10.1111/IJCS.12510
Publisher: Emerald
Date: 09-01-2009
DOI: 10.1108/13555850910926218
Abstract: The purpose of this article is to present an empirical analysis of complex s le data with regard to the biasing effect of non‐independence of observations on standard error parameter estimates. Using field data structured in the form of repeated measurements it is to be shown, in a two‐factor confirmatory factor analysis model, how the bias in SE can be derived when the non‐independence is ignored. Three estimation procedures are compared: normal asymptotic theory (maximum likelihood) non‐parametric standard error estimation (naïve bootstrap) and sandwich (robust covariance matrix) estimation (pseudo‐maximum likelihood). The study reveals that, when using either normal asymptotic theory or non‐parametric standard error estimation, the SE bias produced by the non‐independence of observations can be noteworthy. Considering the methodological constraints in employing field data, the three analyses examined must be interpreted independently and as a result taxonomic generalisations are limited. However, the study still provides “case study” evidence suggesting the existence of the relationship between non‐independence of observations and standard error bias estimates. Given the increasing popularity of structural equation models in the social sciences and in particular in the marketing discipline, the paper provides a theoretical and practical insight into how to treat repeated measures and clustered data in general, adding to previous methodological research. Some conclusions and suggestions for researchers who make use of partial least squares modelling are also drawn.
Publisher: Elsevier BV
Date: 07-2022
Publisher: Elsevier BV
Date: 12-2019
Publisher: Informa UK Limited
Date: 2013
Publisher: Wiley
Date: 12-08-2014
DOI: 10.1111/IJCS.12131
Publisher: Emerald
Date: 21-06-2018
Abstract: The purpose of this paper is to investigate the manners in which the employee and consumer identities interact to shape in iduals perceptions of corporate reputations in well-established market economies (Australia and Italy) and transition countries (Bulgaria and Russia). The study utilises a within-subjects repeated measures design. The data were collected from 892 subjects in Australia, Italy, Bulgaria and Russia. The hypotheses were tested using structural equation modelling. In established market economies, in iduals tend to have very distinct identities as employees or consumers, and make different evaluations of corporate reputations depending on the chosen identity. In contrast, in transition countries, the consumer identity prevails over the employee identity and therefore job seekers tend to “follow” their consumer values in forming value judgements of companies. The study makes two key contributions to current debates in employer branding and stakeholder management research. First, it contributes to theory and practice in employer branding by developing and testing a model of the interaction between consumer and employee identities in defining in iduals’ perceptions of corporate reputations. Second, it contributes to stakeholder theory by investigating consumption and job-search from an integrated perspective rather than as separate and unrelated processes.
Publisher: Emerald
Date: 11-01-2011
DOI: 10.1108/13555851111099970
Abstract: When assessing the psychometric properties of measures and estimate relations among latent variables, many studies in the social sciences (including management and marketing) often fail to comprehensively appraise the directionality of indicants. Such failures can lead to model misspecification and inaccurate parameter estimates. The purpose of this paper is to apply a post hoc test called confirmatory vanishing tetrad analysis (CTA hereafter) to a single construct called mass media consumption information exposure, which antecedent studies conceptually posited to be a formative (causative) representation. This paper analyses a consumer s le of 585 US respondents and applies the CTA test to a single construct by its inclusion in various matrices within a statistical analysis system‐macro that takes into account nonnormal data characteristics. The matrices are derived from M plus 5 through the estimation of a single‐factor congeneric model. The CTA test calculates a test statistic similar to an asymptotic χ 2 distribution with degrees of freedom equal to the number of nonredundant tetrads tested. The preliminary data analyses reveal that the data characteristics are nonnormal which is not uncommon in social research. The CTA results reveal that the reflective (emergent) item orientation cannot be fully ruled out as being the correct model representation. This is in contrast to prior theoretical conceptual work which would strongly support this construct being a formative representation. Insofar as the authors are aware, there is no paper with a particular focus on how the CTA might not provide sound results with a demonstrated ex le. The paper makes a valuable contribution by discussing modelling philosophy and a procedure for directionality testing. The authors advocate the implementation of pre and post hoc tests as a key component of standard research practice.
Publisher: SAGE Publications
Date: 05-2017
DOI: 10.1016/J.AUSMJ.2017.04.008
Abstract: Low-involvement consumption includes the majority of regular purchases by in iduals and the community, and collectively these have a substantial negative environmental impact. It is, therefore, an important environmental domain to examine. This research surveys 340 Turkish consumers and examines whether apathy, locus of control and myopia influence environmental orientation and purchase intentions for a low-involvement green product, and whether purchase intentions are mediated by consumers’ environmental orientation. The results suggest that environmental orientation positively affects purchase intentions, whereas external locus of control negatively affects purchase intentions. Environmental orientation mediates the effect of the internal and external locus of controls’ effect on purchase intentions. The results indicate that environmental orientation is a critical direct and indirect driver of purchase intentions for low-involvement environmental goods. Moreover, it highlights that achieving an increase in consumers’ purchase intentions for low-involvement green goods may be more challenging than influencing their purchase intentions for high-involvement green goods. The inability to increase purchase intentions for low involvement green goods will substantially inhibit reduction of consumers’ environmental impacts through daily activities.
Publisher: Emerald
Date: 06-02-2009
DOI: 10.1108/02634500910928326
Abstract: The purpose of this paper is to provide a better understanding of the antecedents of organisational performance (OP), both financial and marketing, and the influence of holding a strategic market orientation (MO) where customer‐base volatility is taken into account. A s le of 167 marketing organisations in Australia was surveyed to test the hypothesised model. Structural equation modelling was employed in the data analysis. Use of the world wide web (Web) reported by organisations in this study indicates that there is still separate use of the Web and that it has yet to be fully integrated into the marketing strategy of many organisations. The study finds that traditional marketing effort mediates the relationship between holding a MO and OP in terms of financial indicators. A major limitation of this study is that it surveys organisations from many industries rather than selected industries. This tends to mask some of the possible outcomes. The findings in this study suggest that traditional and online elements of marketing effort each mediate the influence of holding a MO on OP, but differently. Innovation culture is found to influence both marketing practice and marketing performance, directly. A single measure of environmental turbulence – customer‐base turbulence or churn – negatively affects marketing performance, and ultimately financial performance. A major contribution of this study is the examination of use of the Web in marketing effort and how this usage influences financial and marketing performance.
Publisher: Emerald
Date: 15-12-2022
DOI: 10.1108/JBIM-10-2020-0457
Abstract: The purpose of this study is to show how senior management can create work environments conducive to ethical behavior in organizations through the use of sales managers’ professionalism and professional identification. The study also aims to demonstrate the influence of professional identification in occupations other than those requiring certification. This study conceptualizes and tests a model using data collected from a survey panel of 350 sales managers. To test the hypotheses, this study makes use of covariance structured analysis. The results demonstrate the importance of developing sales managers’ professionalism as an antecedent to professional identification. The findings also show professional identification positively affects professional ethical values, work-related norms and occupational commitment. This study finds that work-related norms moderate the relationship between professional ethical values and ethical intentions and directly and positively influence ethical intentions. This study used a panel s ling technique and these findings cannot be generalized to other populations. This study recommends that this study is replicated not only with sales managers but also with other categories of marketers. This study also highlights that more work using methods such as longitudinal panel data and experimentation is required to validate the current findings. The findings are of particular interest to senior managers and managers of professional associations, as well as other sales practitioners. Because ethical intentions are affected by work-related norms and from an interaction between work-related norms and professional ethical values, senior managers need to ensure both the work activities in which their staff are involved and the professional ethical values of their employees contribute to appropriate ethical intentions. This study introduces professional identification into the sales ethics literature and theorize relationships among the professionalism of sales managers and their professional identification, work-related norms, professional ethical values, occupational commitment and ethical intentions. This study empirically measures the professionalism of sales managers.
Publisher: Informa UK Limited
Date: 28-08-2020
Publisher: Wiley
Date: 30-03-2023
DOI: 10.1002/MAR.21815
Abstract: Omnichannel represents a customer‐oriented distribution paradigm through which retailers can deliver a seamless customer experience and create an authentic brand narrative that is communicated to customers across erse touchpoints. Despite the increasing relevance of the omnichannel approach, research on how omnichannel can affect the customer experience remains scant. This research consists of a qualitative study and three experimental studies. Drawing from signaling theory, we contend that the signal congruency established by omnichannel—where all the channels are aligned and convey a consistent message to customers—can enhance consumers' purchase intention and perceptions of brand authenticity. We further investigate the role of brand authenticity as a mediator of the relationship between multichannel customer experience (seamless vs. nonseamless) and purchase intention, as well as of brand untrustworthiness as a moderator of the relationship between multichannel customer experience and brand authenticity. The results show that a seamless multichannel customer experience has a significant main effect on purchase intention and that participants in the seamless multichannel customer experience condition perceive the brand as more authentic than those in the nonseamless multichannel customer experience condition. Both the mediation and moderation hypotheses are supported. These findings enhance the literature on signaling theory and omnichannel. They also provide insightful implications for retailers in terms of managing the omnichannel customer experience. Overall, this study integrates the research areas of brand authenticity and omnichannel and provides valuable insights by indicating how seamlessness can boost consumers' perception of brand authenticity. Furthermore, the study advances our knowledge by investigating the impact of brand authenticity as both a result of the omnichannel customer experience and a predictor of purchase intention.
Publisher: Emerald
Date: 19-09-2008
DOI: 10.1108/02634500810902875
Abstract: The purpose of this paper is to explore how message framing is commonly used by magazine advertisers. Following the classification suggested by Levin et al. , the frequency and nature of message framing in magazine advertising is explored using a content analysis of 2,864 advertisements in a s le of popular US magazines. Results suggest a lack of consistency between marketing practice and academic findings. Contrary to academic recommendations, advertisers used positive framing in almost all advertising messages. Further, the use of attribute framing and combined attribute and goal framing was more popular than pure goal framing Although the findings are limited by a judgement s le of US magazines, they do suggest the need for academics to conduct more research on the effectiveness of combined attribute and goal framing techniques. Of equal importance is the need for practitioners to explore the potentiality of negative framing in their advertising content. Adopting the Levin et al. 's typology, this paper highlights the need for advertising researchers to engage with practitioners to try to understand current industry practice with regard to message framing. The inconsistencies revealed in this paper point to either an insufficient understanding of message framing by one or both parties or the need for better communication between the two.
Publisher: Elsevier BV
Date: 12-2022
Publisher: Elsevier BV
Date: 07-2015
Publisher: Informa UK Limited
Date: 29-01-2016
Publisher: Oxford University Press (OUP)
Date: 30-07-2011
DOI: 10.1093/IJPOR/EDR013
Publisher: Emerald
Date: 12-01-2015
DOI: 10.1108/APJML-03-2014-0036
Abstract: – The purpose of this paper is to seek to assess whether online commercial panel volunteering can be segmented based on their motivations, using the volunteer functions inventor. The authors also investigate whether segments exist which differ in demographic characteristics. – The authors survey 484 Australian online panel volunteers using a adapted version of the 30 item of the volunteer function inventory (VFI) scale developed by Clary et al. (1998). Data were analysed using confirmatory factor analysis (CFA) and cluster analysis, as well as ANOVA and χ 2 test comparisons of demographics between clusters. – CFA verifies that the VFI scale is suitable instrument to gauge online participants’ motivations. Cluster analysis produced a five-cluster solution, where respondents with low motivations overall comprised the largest grouping. Segments are interpreted by assessing the difference between the total s le average and the segment profile. The examination also identifies that the only demographic factor that varies across the five clusters is “respondents” employment status”. – Future research could explore if differences in segments result in differences in online participation. The high number or respondents with low motivations may explain the relatively high levels of churn that take place within online panels and as a result panel operators would need to continually attract new members. Further research could also investigate whether the levels of motivation change over time and if so what effect such variation would produce on respondents’ retention. – Research on online panel respondents’ motivation is still limited and investigating online panellists’ motivation as volunteers is very important as it unveils, as in the study herein reported, that alternative types of respondents may be driven by different factors when joining an online panel (or completing a given survey). Recruitment strategies could, therefore, be shaped to suit the motivation of the different segments. By refining the matching between volunteers’ profiles and their motivation, managers could improve how volunteers are recruited, managed and retained.
Publisher: Springer Science and Business Media LLC
Date: 17-03-2010
Publisher: Elsevier BV
Date: 06-2013
Publisher: Emerald
Date: 08-04-2014
Abstract: – This papers aim is to test the relationships between the Dominant Social Paradigm (DSP), materialism, environmental concern, and environmental behaviours, in four Asian economies. It examines the relationships between these constructs and identifies that the model of the relationship is applicable in regions with different cultural foundations. – A s le of 1,174 consumers from four Asian economies with a strong Chinese background – mainland China (364), Hong Kong (260), Taiwan (289), and Singapore (261) – were recruited through an international online panel provider. Structural equation modelling was used to test the hypothesised relationships in the proposed model. – The relationships within the model were all confirmed, with the exception of the link between the DSP and environmental concern, which was positive, which suggests that within these Asian economics there may be a realisation that consumption and the environment are intertwined. DSP was found to influence the dimensions of materialism and materialism negatively impacted on environmental concern. Environmental concern in turn increased direct and indirect environmental behaviours. – This research is the first to look at the application of the Dominant Social Paradigm in Asian economies and shows that it applies in that context, although the relationships do differ to those identified in past research in Western economies. The model linking the DSP, materialism, environmental concern and environmental behaviours showed that most relationships are generalisable. However, the positive relationship between the DSP and environmental concern suggests that consumers in Asian economies appear to make a connection between consumption and its environmental impacts.
Publisher: Emerald
Date: 06-02-2017
DOI: 10.1108/JBIM-05-2015-0081
Abstract: The research sought to expand the conceptual understanding of the antecedents of decision-making under ethical conditions. This study aims to better understand the relationships among need for cognition (NFC), the in idual ethical positions of ethical idealism and ethical relativism, organizational and professional socialization, work-related norms and ethical perceptions. The study compared the impact of environmental influences (i.e. socialization and work-related norm) and in idual temporally stable characteristics (i.e. NFC and ethical position) on ethical perceptions. The research surveyed marketers and tested a hypothesized model using structural equation modeling. NFC influences marketers’ in idual ethical position, their professional socialization and their work norms. The work norms of marketers are influenced by in idual ethical position and organizational socialization, but not by professional socialization. Professional socialization is influenced by ethical idealism and not ethical relativism. A judgmental s ling technique was used and the findings cannot be generalized to other populations. This research provides managers with alternative tools to encourage compliance with professional and corporate guidelines. If managers are seeking an enduring positive influence on work norms, they should be as concerned about the thinking of their employees and their employees’ ethical positions as they are with the vocational rules their subordinates adopt. Society will benefit from better understanding the different ways in which the ethical perceptions of in idual employees are influenced and the various ways in which managers can contribute to ethically responsible corporations. Although NFC has been examined in other vocational and decision-making contexts, its influence on in idual ethical position, vocational socialization and work-related norms has not been empirically examined in ethical contexts for business decision-making.
Publisher: SAGE Publications
Date: 21-10-2020
Abstract: This study aims to understand how people engage with art in the era of selfies, digital devices, and social media. It examines the audience experience of an art exhibition, where visitors are encouraged to use social media to share their art experience, to understand how such an approach might change the nature of visitor engagement with art. Arguably, selfies taken in the art space enrich the visitor’s experience and engagement with art and function as co-creational, empowering, and authentic marketing tools for museums. Data for this research were collected through non-participant observation (ethnography) and netnography at the National Gallery of Victoria, in Melbourne, Australia. The results show that rather than promoting disengagement from the art piece, selfies in the art space become “networked material-discursive entanglements” empowering art consumers to co-create value and arts organizations to reduce their distance from consumers and reproduce the iconic authenticity of the artwork in the virtual space. The article contributes to selfie theory by overcoming the traditional view of selfies as manifestation of narcissistic self-expression. Instead, it promotes an interpretation of selfies as an empowering and democratizing means used by art consumers to develop narratives and identity projects in a context such as the museum where traditionally the development of the narrative is apanage of an elite. A further contribution provided by this research stems from the identification of clusters of visitors (i.e., reality escapers, art lovers, photoholics, and selfie lovers), placed on a continuum of value co-creation, which arts administrators need to be conscious of as they enter a more dynamic era of art consumption. By outlining managerial implications, this study provides an initial reflection on how arts managers can navigate the emerging era of the selfie in the museum context.
Publisher: SAGE Publications
Date: 07-2014
Abstract: Scientific and commercial researchers around the world are relying increasingly on the responder insights obtained from online panels. However, from the researcher viewpoint, what distinguishes a good panel from a bad one is not clear and new metrics need to be developed to consider panel health. Given that online panels are composed of in iduals, it is proposed that new in idual-based metrics, taken across an in idual's career, should also be developed. This paper proposes that each respondent's overall average relative response time (OARRT) across all surveys they have completed is one such measure, and examines how it is affected by a range of control factors. Three cohorts of panellists “ that is, ‘ongoing’, ‘unsubscribers’ and ‘three-strikers’ “ are examined. We found that the number of surveys completed and the respondent's age affected OARRT across the three cohorts, with participation in other panels affecting OARRT for unsubscribers. Gender, education and employment status did not impact OARRT for any group. The results suggest there may be a learning effect.
Publisher: Informa UK Limited
Date: 17-02-2014
Publisher: Springer Science and Business Media LLC
Date: 10-2006
Publisher: Informa UK Limited
Date: 03-2012
Publisher: Emerald
Date: 09-02-2015
Abstract: – The purpose of this paper is to examine the dynamics of the Doctorate of Business Administration (DBA) in Australia through the lens of a changing higher education landscape. The paper reflects on issues raised in a previous analysis of DBA programmes undertaken a decade ago, and highlights persistent challenges and emerging opportunities for professional Doctorate programmes in the Australian context. – Interviews were undertaken with higher degree research directors, deans of graduate schools, and DBA programme directors from all 18 Australian institutions offering the DBA in 2013. Quantitative data on enrolments, accreditation requirements, course structures and demographics are contextualised within a qualitative view of programme purposes, student and institutional motivations, rationales and concerns. Particular focus is given to perceptions of the difference between traditional research doctorates (PhDs) and professional doctorates, especially the DBA. – In the decade from 2003 to 2013 DBA enrolments are down but enquiries are up, indicating unmet demand. There is a shift in the players, with some smaller, regional universities dramatically increasing their enrolments, and larger, traditional institutions exiting the space altogether. Significant changes in accreditation criteria have generated a perceptual shift: where DBAs previously suffered from “academic snobbery” regarding their legitimacy, this perception is being challenged by standards which require DBA equivalence with a PhD. This shift in standards has also created some confusion amongst supervisors and candidates. – There is limited research into the DBA award or its candidates, and academic literature is generally silent on DBA supervision. This piece of research, one of very few that specifically examine the DBA, reflects on the past decade, analyses the present context and identifies emerging issues for the delivery of DBA programmes in Australia.
Publisher: James Nicholas Publishers
Date: 2011
DOI: 10.7459/ITES/12.1.05
Publisher: Informa UK Limited
Date: 14-10-2016
Publisher: Informa UK Limited
Date: 29-06-2020
Publisher: Emerald
Date: 30-08-2022
Abstract: To achieve the UN’s 2030 agenda, consumers will need to behave more responsibly and make less environmentally harmful purchases. This study aims to investigate the antecedents of consumers’ pro-environmental purchase intentions based on a range of motivating (i.e. attitudes, locus of control) and inhibiting factors (i.e. apathy and myopia) for a low-involvement product. It also tests the moderating effect of the greenness of a low-involvement product (green vs nongreen) on the consumer’s pro-environmental purchase intentions. An online panel survey of 679 Turkish consumers was used. Structural equation modeling was used to test the hypothesized relationships. The results suggest that while inhibiting factors (i.e. apathy and myopia) may not directly impede such purchase intentions, they could prevent consumers from considering the environmental characteristics of low-involvement products. The insights are expected to assist marketers and policymakers to understand consumer psychological mechanisms when encouraging and promoting pro-environmental behavior in the context of low-involvement purchases, enhancing consumers contributing to the 2030 objectives. This study examines the role of inhibiting factors behind the purchase of low-involvement goods. It also tests the moderating effect of the greenness of a low-involvement product on pro-environmental purchase intentions.
No related grants have been discovered for Andrea Vocino.