ORCID Profile
0000-0003-3713-3213
Current Organisations
RMIT University
,
Deakin University
,
Monash Universty
,
RMIT University City Campus
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Publisher: Wiley
Date: 09-10-2023
DOI: 10.1002/HPJA.816
Publisher: Emerald
Date: 09-01-2017
Abstract: Educational institutions are caught between increasing their offer rates and attracting and retaining those prospective students who are most suited to course completion. The purpose of this paper is to demonstrate the influence of demographic and psychological constructs on students’ preferences when choosing to study in a particular faculty through the application and testing of a student choice logit model based on data collected from a survey of existing students. Logistic regression techniques were used to estimate the probability of undergraduate prospective students’ choices with reference to a set of variables that allows for the prediction and classification of students ( n =304) at an Australian university. Using the estimated coefficients of both student characteristics and psychological variables, probability outputs were constructed to compute the faculty membership for student groups. Outputs were also illustrated via a set of simulation analyses. The results of the student choice logit model are highly significant suggesting demographic, socioeconomic and psychological variables play a role in the prediction of faculty membership of undergraduate students. These findings have implications for researchers, educational policy makers and career planners. The study also suggests that these policies should take into account the complexities of multi-attribute influences on students’ decision-making choices. This research offers an innovative marketing use of logistics regression techniques with application of the student choice logit model through predicting the likelihood of faculty membership in an education context.
Publisher: Informa UK Limited
Date: 18-02-2014
Publisher: Informa UK Limited
Date: 05-05-2010
Publisher: Informa UK Limited
Date: 14-09-2017
DOI: 10.1080/08952841.2016.1213109
Abstract: Single women of the Baby Boomer generation are often financially disadvantaged in the retirement planning process due to their lower accumulated savings compared to male retirees. This disadvantage impacts significant consumption decisions such as postretirement housing choices. This study uses the theory of planned behavior to examine how certainty in intentions influences preparing and planning for postretirement housing. A typology of single Baby Boomer women is developed based on their financial, demographic, and psychological circumstances. Each segment likely requires different informational strategies and financial services to foster proactive planning for retirement. Significant implications exist for social policy and the financial services sector.
Publisher: Informa UK Limited
Date: 11-06-2014
DOI: 10.1080/08952841.2014.889447
Abstract: The transition into retirement is an important life phase that presents significant challenges in respect to well-being, lifestyle, and consumption choices. This article examines the consumption context of housing after retirement, in particular for the low-resourced cohort of single baby boomer women. Utilizing an extended Theory of Planned Behavior model, we examine the relationship between intention and actual behavior, in this case financial advice seeking, as an important component of the psychological preparedness of single female baby boomer women. Our analysis showed both Australian and UK single baby boomer women display different behaviors in terms of seeking advice and their mental preparedness to adjust to a change in their living arrangements. The findings are discussed in terms of their implications for policy and further research.
Publisher: Informa UK Limited
Date: 02-2012
Publisher: SAGE Publications
Date: 05-2018
DOI: 10.1016/J.AUSMJ.2018.05.006
Abstract: Globalization of business skills has become critical as employers have a requirement for culturally adaptable marketing and business graduates who are “work ready” in either Australia or overseas. These students must have both discipline knowledge and soft skills including cultural competence. How students develop intercultural skills at university is discussed. Given that more than ninety percent of local university students do not participate in academic offshore experiences, a focus is on the internationalization-at-home activities that universities offer. This study looks at cross-cultural peer-to-peer mentoring. A paucity of research on the effect of these experiences further enhances the relevance of this topic. This research investigates whether Australian marketing and business students who undertake a cross-cultural peer-to-peer mentoring experience “at home” become more cross-culturally adaptable. A quasi experimental pre and post-test survey shows that this method of an “at home” cross-cultural experience has a significant effect on four of the cultural dimensions. They are Flexibility/Openness, Personal Autonomy, Perceptual Acuity and Fulfilment. This means that as a result of this study, the recommendation for future peer-to-peer mentoring experiences would be to specifically target these significant dimensions as part of the peer-to-peer mentoring agenda. The focus of their agenda on these dimensions would allow peer-to-peer mentors of different ethnicities and those mentors who are Australian born but who mentor students from different countries, to be confident that their work was directly attributable to increasing their mentees’ and their own cross-cultural adaptability. It shows that cross-cultural mentoring for marketing and other business students in an “at home” setting is an important part of preparing business and more specifically marketing students for the challenges of the global workplace.
Publisher: Emerald
Date: 08-07-2014
Abstract: – Students’ values influence their choice of academic degrees that direct future careers. The purpose of this paper is to investigate measuring personal values by testing the relevance of the original nine personal values in the List of Values (LOV) scale in the situation-specific context of higher education in relation to student's educational choices in pursuing particular career pathways. – The study involved two stages of iterative analysis of data from undergraduate students ( N =304) at an Australian university for the purpose of constructing a personal values importance scale (PVIS). The paper assesses construct dimensionality, and convergent and discriminate validities of PVIS. – Results suggest a two-factor PVIS scale of internal and external values is a valid and reliable psychometric diagnostic tool leading to better understanding of choice behaviour in an educational context. Business students reported both internal and external values as important however, science, engineering and technology, and design and social context students perceived internally oriented values more aligned to their programme choice. – This research provides new insights into measuring the values influencing the programme choices with a career focus towards particular fields. It allows educational institutions to make more informed decisions for attracting and retaining those students most suited to the educational and career paths they choose. Marketing and educational implications are discussed. – This research offers a psychometrically rigorous measurement instrument valid in an education context.
Publisher: IGI Global
Date: 2015
DOI: 10.4018/978-1-4666-6272-8.CH007
Abstract: This chapter identifies and discusses the specific needs of Middle Eastern tourists visiting the Gold Coast, Queensland Australia. Based on empirical data collected through a qualitative study, self-administered questionnaires (N = 500) were distributed to Middle Eastern tourists who visited the Gold Coast and stayed at Gold Coast accommodation for at least one night. The 305 responses (61 percent response rate), generated a total number of 461 multiple responses. Content Analysis identified key themes and sub-themes associated with Islamic religious beliefs. The findings showed that the management of the Gold Coast accommodation sector had a distinct lack of information and understanding of Middle Eastern tourists' needs. This chapter provides useful managerial and marketing recommendations, including suggested best practices, to hoteliers who provide accommodation services to international tourists, such as Middle Eastern tourists, and contributes to the limited knowledge on Islamic marketing. This in turn potentially contributes to the increased success of the tourism industry in developed countries such as Australia.
Publisher: Emerald
Date: 08-02-2013
DOI: 10.1108/00400911311295022
Abstract: The purpose of this paper is to examine a University's at risk program and ask is the intervention strategy working? The program seeks to assist at risk students who may be experiencing difficulties transitioning, for ex le from school into university. The program also seeks to identify problems and suggest remediation strategies before attrition. The effectiveness of the at risk programs is investigated across a population of at risk students from 2006 to 2010. Effectiveness is judged on the basis of outcomes in subsequent semesters where the University's preferred outcome is these students are not identified as at risk again. The authors have found that the program has some success in assisting students to improve their academic performance though simply engaging in the process is not enough to ensure improvement. Other variables are at work. At risk students located in Melbourne appear to be far more likely to be at risk again than those in Singapore. The at risk program is intended to be part of the University's total system of pastoral care. As such it is designed to assist struggling students to successfully complete their studies. With this in mind, this paper has investigated the influence of student engagement in the at risk program on future academic performance. This research assists Universities’ implementation of pastoral care programs and notes the roles of student characteristics in “success” at University. To the authors’ understanding no other research of this kind has been conducted. Much of the previous research focuses on attrition, students already lost to a program. This research focuses on those not yet lost to a program, but at risk.
Publisher: Emerald
Date: 28-05-2021
Abstract: This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers. This study used semi-structured interviews with Australian consumers aged between 55 and 69. Data were examined using thematic analysis. Older consumers justify a younger cognitive age by distancing themselves from the negative stereotypes associated with ageing and by associating themselves with attitudes and behaviours consistent with a younger age identity. Older consumers are confronted with age-based stereotype threats in a services context through four practices. Exposure to these threats results in service failure and can have a negative impact on both consumers’ ability to function effectively as consumers and their overall well-being. A more erse s le is required to identify the extent to which age-based stereotype threats are experienced and which services marketing practices have the most detrimental impact on older consumers. The findings provide insight for services marketers seeking to effectively cater for older consumers and have implications for service staff training, service technology and communications. The findings have implications for the well-being of older consumers in terms of their self-efficacy and self-esteem as well as their ability to function effectively as consumers. This study contributes to the nascent understanding of older consumers’ experiences and their expectations of service interactions and advertising communication. The findings also extend the literature on service failure by demonstrating how age-based stereotypes threaten age identity, resulting in a negative customer experience.
Publisher: Springer Singapore
Date: 2020
No related grants have been discovered for Foula Kopanidis.