ORCID Profile
0000-0003-4669-1372
Current Organisation
Deakin University
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Publisher: Wiley
Date: 05-2010
Publisher: OpenEdition
Date: 25-02-2014
DOI: 10.4000/LISA.5652
Publisher: Informa UK Limited
Date: 21-11-2014
Publisher: Informa UK Limited
Date: 12-2014
Publisher: Informa UK Limited
Date: 28-01-2010
Publisher: SAGE Publications
Date: 20-09-2012
Abstract: This paper traces the development of children’s multiplatform commissioning at the Australian Broadcasting Corporation (ABC) in the context of the digitalisation of Australian television. Whilst recent scholarship has focussed on ‘post-broadcast’ or ‘second-shift’ industrial practices, designed to engage view(s)ers with proprietary media brands, less attention has been focussed on children’s and young adults’ television in a public service context. Further, although multiplatform projects in the United States and Britain have been the subject of considerable analysis, less work has attempted to contextualise cultural production in smaller media markets. The paper explores two recent multiplatform projects through textual analysis, empirical research (consisting of interviews with key industry personnel) and an investigation of recent policy documents. The authors argue that the ABC’s mixed diet of children’s programming, featuring an educative or social developmental agenda, is complemented by its appeals to audience ‘participation’, with the Corporation maintaining public service values alongside the need to expand audience reach and the legitimacy of its brand. It finds that the ABC’s historical platform infrastructure, across radio, television and online, have allowed it to move beyond a market failure model to exploit multiplatform synergies competitively in the distribution of Australian children’s content to audiences on-demand.
Publisher: Informa UK Limited
Date: 06-04-2016
Publisher: American Psychological Association (APA)
Date: 12-2009
No related grants have been discovered for Adam Brown.