ORCID Profile
0000-0002-9868-349X
Current Organisation
Deakin University
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Publisher: Informa UK Limited
Date: 29-09-2022
Publisher: No publisher found
Date: 2018
DOI: 10.1037/T67684-000
Publisher: Springer Science and Business Media LLC
Date: 17-10-2021
Publisher: World Scientific Pub Co Pte Lt
Date: 10-2013
DOI: 10.1142/S1363919613500229
Abstract: New product development is considered as one of the survival strategies for organisations with high risk which is related to extreme failure rate that should not be neglected. Among internal and contextual factors which affect winning or losing in new product development (NPD), the role of top management team as key decision makers is critical. The objective of our research is to explore managerial factors influencing success in new product development. To find out these factors, relevant literature was reviewed and specific top managers were interviewed. Afterwards, a survey was administrated to elicit the opinions of managers involved in NPD in accordance to the degree of each factor's importance. This study examined six factors assumed to be critical in top management level to achieve success in NPD including commitment, regulatory focus, entrepreneurial orientation, social capital, international orientation and tendency of top managers to future study.
Publisher: ACM
Date: 29-10-2012
Publisher: Informa UK Limited
Date: 22-05-2017
Publisher: Springer International Publishing
Date: 2017
Publisher: Elsevier BV
Date: 12-2019
Publisher: Informa UK Limited
Date: 04-2014
Publisher: World Scientific Pub Co Pte Lt
Date: 08-2015
DOI: 10.1142/S1363919615500401
Abstract: New product development (NPD) is a path not a destination a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.
Publisher: Emerald
Date: 08-02-2018
Abstract: The purpose of this paper is to examine the indirect relationship between dynamic capabilities (DCs) and organizational outcomes through matching and creating market change. In addition, the research aims to gain a deeper understanding of the role of marketing in DCs and to extend beyond a simplistic discussion of DCs by studying proactive market orientation and value innovation as specific DCs. A questionnaire was developed and data were collected from 270 senior executives. After ensuring reliability and validity, the hypotheses were examined by applying structural equation modeling and Monte Carlo simulation. The findings indicate that dynamic marketing capabilities (DMCs) are critical in the reconfiguration of operational marketing capabilities, which in turn lead to enhanced organizational performance. The results also suggest that organizations with enhanced DMCs are able to initiate market disruption and achieve superior performance by out-competing their rivals. The research provides guidelines for managers wanting to exploit their DMCs by showing that organizations can match the environment, create market turbulence or combine both strategies to fully exploit their DMCs. This study also provides managers with actionable tools that are specific, robust and easily applied. This study is one of the few to incorporate induced market turbulence into the DC literature and conceptualize, develop and validate scales to measure it. The study provides empirical evidence for the claim that operational marketing capabilities are necessary to utilize the benefits of DMCs.
Location: Iran (Islamic Republic of)
No related grants have been discovered for Reza Kachouie.