ORCID Profile
0000-0001-7480-232X
Current Organisations
Edith Cowan University
,
University of Tasmania
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Publisher: Emerald
Date: 06-1989
DOI: 10.1108/EB010515
Abstract: Still, (1986) has claimed that representation of women in management is low and has changed little since the late 60s. There may be structural reasons for this, in particular concentration of women in a relatively restricted spread of occupations and industries. Perceived lack of long term career commitment by women has also been put forward as a factor (Still, 1986 Rosenfeld, 1979). Interaction will exist between women's human capital investments and career commitment. It is also claimed that women may have lower motivation to succeed and that this could account for their low participation rates in upper management (Albrech, 1978 O'Leary, 1974).
Publisher: SAGE Publications
Date: 02-2014
DOI: 10.1016/J.AUSMJ.2013.12.002
Abstract: The study of complex systems through agent based modelling present opportunities for marketing researchers to develop time and space explanations of interactions that occur in the marketplace and determine emergent phenomena, such as the adoption of new technology or successful business networks. The use of simulations and the ideas of complex systems though may appear baffling to many and the acceptance of simulations, especially agent based models has a long way to go given concerns about the validity and realism of many models. In this special issue we aim to present a number of papers which show a wide range of applications of agent based models to study business environments and consumer behaviour. There are also theoretical and methodological papers dealing with this new research paradigm. The validation of simulation models both by competing programs and with real world data is discussed in this special issue.
Publisher: SAGE Publications
Date: 12-10-2024
Publisher: Elsevier BV
Date: 03-2017
Publisher: Elsevier BV
Date: 03-2022
Publisher: Edward Elgar Publishing
Date: 29-06-2012
Publisher: SAGE Publications
Date: 09-2016
Abstract: Taking the case of China, this paper examines the relationship between different luxury value dimensions, and explores how these affect consumers' purchase intentions. China is now the second largest luxury market in the world. Most previous studies of luxury consumption have tested only the direct influences of luxury value perceptions on purchasing behaviour. For this paper, s le data were gathered through surveys administered to 409 Chinese nationals living in China. The model is empirically tested using structural equation modelling. The current research incorporates both personal- and social-oriented perceived values, and draws a holistic picture of consumers' decision-making processes in luxury consumption. The results suggest that perceived social value and perceived emotional value both directly influence luxury purchase intention. Perceived unique value exerts an indirect impact on luxury purchase intention Perceived quality value has both a direct and indirect effect on luxury purchase intention. We also account for cultural differences rather than simply replicating previous studies in China. We consider local culture in order to understand what consumers actually value from luxury products, and we discuss the implications of indigenisation for future international marketing research.
Publisher: Wiley
Date: 14-12-2020
DOI: 10.1002/CB.1897
Publisher: Elsevier BV
Date: 09-2018
Publisher: Wiley
Date: 09-11-2021
DOI: 10.1002/CB.1899
Abstract: The iPhone is an iconic brand in China. In this article, we examine the impact of various personality factors, namely attention to social comparison information, need for uniqueness and quality consciousness, on purchase intentions for the iPhone among a s le of iPhone owners as well as non‐iPhone owners. We find that intention to purchase an iPhone in China is driven by personality factors of attention to social comparison, the need for uniqueness along with the decision‐style of quality consciousness. Our model shows intent explains iPhone ownership quite well, especially when income is included in the model.
Publisher: Wiley
Date: 26-09-2023
DOI: 10.1002/CB.2102
Abstract: Binge drinking is a wicked social problem associated with poor health and safety outcomes. However, most research on binge drinking occurs outside consumer research and marketing. This paper presents a systematic review of the contributions of key disciplines (Health, Marketing, Psychology, Economics, Management, Social Science, and Sociology) to the understanding of binge drinking. Using the theory, context, characteristics and methods (TCCM) framework, we find the need for more theoretical investigation in binge drinking research and more research conducted outside western countries. A wide set of independent factors has been included in binge drinking research, but few studies consider mediating and moderating variables. Methods used vary across disciplines and those used are mainly descriptive research, regression, and experiments. We conclude that whilst progress in this field is evident much needs to be done for greater generalizability and robustness of findings.
Publisher: SAGE Publications
Date: 09-2008
Abstract: The effect that marketing has had on the prescription decisions of the medical profession is an area of great social and governmental concern and has been the subject of substantial international debate. In this study, the importance of brand name as a factor influencing the prescription habits of general practitioners and psychiatrists is examined. Data on antidepressant prescriptions supplied by the Australian Governments Pharmaceutical Benefit Scheme and results derived from MANOVA and ANOVA analyses suggest that the brand name as much as chemical differences influenced the prescription of choice of antidepressants by both general practitioners and psychiatrists. The use of a well-promoted brand name may be an important evaluation shortcut by both groups regardless of detailed training resulting in medical practices, which may undermine the social imperative of affordable medical care for all. The authors suggest that clinical appropriateness of prescriptions for antidepressants by brand name needs further investigation.
Publisher: Informa UK Limited
Date: 03-2006
Publisher: Emerald
Date: 15-06-2012
DOI: 10.1108/13555851211237902
Abstract: The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones. An online survey of purchases of Thai gemstones was used to collect the data. Partial Least Squares was used to test the conceptual model of the study. The results of this study suggest that the type of internet marketing strategy used by the seller (the place strategy) and the buyer's privacy and security practices influence a buyer's perceived risk to purchase gemstones online. Furthermore, the study showed that perceived risk reduces trust and perceived risk reduces online purchases. The implications of these results are that privacy and security concerns of online buyers must be addressed in order to reduce perceived risk and thereby increase trust which is fundamental to the amount purchased online. Online marketers of highly risky products need to consider that policies that promote trust and reduce risk are important means of increasing purchases. In particular, the use of multichannels will reduce perceived risk. This is a rare study which examines purchases of expensive, complex, high risk and credence products such as gemstones. It is also a study which examines the behaviour of organisational buyers. Also actual reported online purchases are investigated rather than just intent.
Publisher: Informa UK Limited
Date: 10-2016
Publisher: Springer Science and Business Media LLC
Date: 20-02-2015
Publisher: Elsevier BV
Date: 05-2020
Publisher: Springer International Publishing
Date: 2019
Publisher: SAGE Publications
Date: 02-2014
DOI: 10.1016/J.AUSMJ.2013.12.011
Abstract: We present a conceptual model where agents are prompted to adopt a new technology through a two-step process: information from neighbours prompts an upgrade, and the option purchased may be influenced by the one demonstrated by the neighbour. In a network world with two options available we systematically manipulate (1) the initial number of neighbours with white compared to black, (2) rate of naturally-occurring upgrade, (3) chance of upgrade prompted by a neighbour using white relative to black, and (4) the relative chance of choosing white instead of black having decided to upgrade. Not surprisingly, adoption speed is influenced by starting users, natural upgrade, and relative upgrade chance. Market share, on the other hand, is influenced only by the relative chance of choosing white over black, with no influence at all from the other predictors. We find that this result applies regardless of the type or complexity of network.
Publisher: SAGE Publications
Date: 28-02-2023
DOI: 10.1177/03128962231157005
Abstract: Despite its increasing importance, digital financial literacy (DFL) is yet to be adequately understood. This article reports on one aspect of DFL, namely, digital asset planning literacy (DAPL) which is an in idual’s awareness of what happens to their digital assets on their death or incapacity. Our results from Australia and Singapore suggest that single, less-educated women are less likely to possess DAPL, and that the number of digital assets is negatively associated with DAPL, while having a Will is positively related to DAPL. With this study, we put forward that financial education should include consumer rights regarding digital financial assets. JEL Classification: D14 G53 G50 J12 J16
Publisher: Informa UK Limited
Date: 02-01-2017
Publisher: Wiley
Date: 17-08-2022
DOI: 10.1111/IJCS.12742
Abstract: Massive open online courses (MOOCS) are increasingly used by higher education providers to promote their fee‐paying courses. But while multiple studies have examined the reasons why in iduals enrol into MOOCs, little is understood about the effects of course engagement on their later educational goals. The current work addresses this gap by investigating the impact of MOOC engagement on participants’ future study goals and educational brand choices. This research uses a mixed methods approach to examine the goals and selection preferences of students following their engagement with a MOOC. This is accomplished through two separate longitudinal studies of MOOC participants. The first study consists of two sets of in idual interviews (pre and post‐MOOC). The second involves the use of pre‐ and post MOOC surveys of participants enroled into courses on project management and cyber security. The findings show that engagement with a MOOC can positively influence the future academic goals of students, as well as their choice of academic provider. These results highlight the marketing potential of Massive Open Online Courses as a pathway into higher education. The goal framework used in this study is also likely to have broader applicability for understanding goal‐oriented behaviour in other consumer domains.
Publisher: Oxford University Press
Date: 26-10-2017
DOI: 10.1093/ACREFORE/9780190228620.013.415
Abstract: Communication with farmers about climate change has proven to be difficult, with relatively low acceptance of anthropogenic climate change or the idea that climate change will negatively affect agriculture. Many farmers have been impervious to climate change communications because of the nature of farming, their worldviews, and the controversies about climate change in the media. Segmentation studies from the agriculture and natural resource management literatures provide evidence of homogeneous farmer groups internationally with respect to climate change attitudes and behaviors in a farming context. Understanding these segments—including their values, beliefs, and behaviors—is important for developing tailored and targeted communications approaches. Based on understanding of commonly observed farmer segments, it is possible to tailor communication strategies to better engage with segments of concern, including which message to use, appropriate sources, as well as alternative communication techniques based on participatory approaches and use of the arts. For certain segments, discussion about human-induced climate change should be avoided given that it is contentious and not critical for how farmers should respond to climate change. Theoretical frameworks from psychology and marketing—such as the theory of planned behavior, the attitude-to-behavior process model, the motivation and opportunity and determinants (MODE) model, motivation to avoid harm, and the elaboration likelihood model—can also be used to inform the design of communication strategies for engaging with farmers. However, a careful analysis of farmer segments, their worldviews, their beliefs, and their position in the consumer decision-making process suggests that the recommendations from these theoretical models should not be implemented uniformly across farmer segments. Rather, the various theoretical models provide a number of strategies that need to be selectively applied based on knowledge of the target segment. While use of theory and understanding of segments will help to improve communications with farmers, it is apparent that changing the beliefs of farmers in some segments about the need to respond to climate change will require more than simply increasing the quantity or quality of communications. Engaging farmers in these segments requires a much richer information set and a much greater effort to show farmers how they should be responding to climate variability and change using practical demonstrations and participatory approaches.
Publisher: Wiley
Date: 09-2013
DOI: 10.1002/CB.1444
Publisher: Canadian Center of Science and Education
Date: 30-10-2011
DOI: 10.5539/ASS.V7N11P35
Publisher: Informa UK Limited
Date: 18-10-2014
Publisher: Australian Journal of Information Systems
Date: 29-11-2016
Abstract: There is more than one mobile-phone subscription per member of the Australian population. The number of complaints against the mobile-phone-service providers is also high. Therefore, the mobile service providers are facing a huge challenge in retaining their customers. There are a number of existing models to analyse customer behaviour and switching patterns. A number of switching models may also exist within a large market. These models are often not useful due to the heterogeneous nature of the market. Therefore, in this study we use data mining techniques to let the data talk to help us discover switching patterns without requiring us to use any models and domain knowledge. We use a variety of decision tree and decision forest techniques on a real mobile-phone-usage dataset in order to demonstrate the effectiveness of data mining techniques in knowledge discovery. We report many interesting patterns, and discuss them from a brand-switching and marketing perspective, through which they are found to be very sensible and interesting.
Publisher: Wiley
Date: 20-06-2011
DOI: 10.1002/MAR.20415
Publisher: IEEE
Date: 12-2015
DOI: 10.1109/SSCI.2015.80
Publisher: Wiley
Date: 16-05-2022
DOI: 10.1002/CB.2053
Abstract: The demand for luxury goods is growing in new emerging markets. However, there is still minimal research on the influence of culture and materialism on consumers' purchasing behaviour for luxury goods in these markets. Data were collected using an online survey from 532 luxury customers in Jordan. This research provides empirical evidence that adds to brand luxury studies by investigating the relationship between cultural orientations (vertical–horizontal), dimensions of in idualism and collectivism with materialism and other interpersonal factors influencing materialism and luxury purchase intentions. The findings show that materialism is highly correlated with vertical orientations. Moreover, the relationship between materialism and purchase intentions is not significant but mediated by the bandwagon effect and status consumption. This suggests that Jordanian consumers buy luxury products to help support their social status and keep up with trends within their social groups. For marketing management strategy, to encourage purchases, communication strategies should emphasise the social value of the purchase.
Publisher: Emerald
Date: 15-02-2008
DOI: 10.1108/03090560810840989
Abstract: The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered so that it is appropriate for a set of environmental conditions, or business conditions. The paper employs survey research, structural equation modelling and t ‐tests. Results in this study of 217 companies from Australia, Singapore, The Netherlands and China finds general support for the hypotheses that different environmental situations provide the suitable conditions for a customer, competitor or societal orientated strategy. In particular, customer‐oriented strategies are most effective in placid clustered and turbulent environments, while competitor orientated strategies work best in a placid‐clustered environment. Societal marketing based strategies were shown to be most effective in placid random and placid clustered environments. This suggests that firms may use social marketing strategies in a pre‐emptive manner to maintain favourable environmental conditions for the organisation. The findings are limited somewhat by the size and nature of the s le, although this compares well to other studies in the area of marketing orientation. The research shows the importance of the match of the environment type with the business strategy, as certain strategies are most effective in particular environmental conditions. Choice of an appropriate business strategy is moderated by the environment. Marketing‐based business strategies are not always the most effective. In turbulent environments, customer‐oriented strategies seem to be most effective. Societal marketing strategies seem to be used to manage and maintain placid environments or business conditions. Competitor‐based strategies are best suited to placid‐clustered environments, business conditions, which are favourable and therefore attract greater competition. This study also introduces an important measure of the societal orientation of the firm. It provides empirical supports the thesis that marketing strategies need to be tailored for the environment and so adds to the understanding of the interplay between the effectiveness of business strategies in different business conditions. There is not a great deal of research which suggests what type of marketing strategy is best suited to what type of environment. This paper makes an important contribution to this area.
Publisher: Emerald
Date: 13-07-2015
Abstract: – The purpose of this paper is to adapt the market performance indicator (MPI), used by the European Commission to evaluate market conditions, over time, to show that the MPI explains actual switching behavior better than stated intent and satisfaction. While research on service provider switching has focused on the outcomes of service transactions and the benefits of switching, there is little research on how consumers view market conditions as being favorable or not for switching. – The authors used a mixed methodology of focus groups and longitudinal survey research of cell phone consumers to evaluate the effect of the MPI on satisfaction, perceptions of value, switching intentions and behavior. – The MPI was found to influence perceptions of satisfaction and value, and was found to contribute strongly to actual switching behavior. The results also showed that an improvement in the MPI or market conditions lead to a much greater relationship between it and actual switching behavior, suggesting that there may well be important threshold level, upon which greater switching behavior occurs. – The MPI provides marketers and policy-makers with benchmarks to compare the consumer welfare of different markets in different countries. Switching studies with MPI figures can be more easily generalized to different contexts.
Publisher: Elsevier BV
Date: 12-2016
Publisher: Informa UK Limited
Date: 02-01-2016
Publisher: Informa UK Limited
Date: 27-11-2020
Publisher: Springer Science and Business Media LLC
Date: 08-08-2023
Publisher: Informa UK Limited
Date: 04-2013
Publisher: Emerald
Date: 12-10-2017
Abstract: This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs) and their relationship to customer satisfaction, service providers’ switching intentions and actual switching behavior. Customer inertia is said to reduce the incidence of service provider switching however, little is known about the antecedent drivers of inertia. The conceptual model was tested by a longitudinal/discontinuous panel design using an online survey research of 1055 adult (i.e. +18 years old) subscribers to cell phone services. Partial least squares (PLS) path modeling was used to simultaneously estimate both the measurement and structural components of the model to determine the nature of the relationships between the variables. Findings of the PLS structural model provide support for the direct relationship between customer inertia and its antecedents (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs). The results show that customer inertia has a moderate negative effect on the intention to change service providers but had no measurable effect on the actual behavior of changing service providers, other than indirectly, by influencing the perception of difficulty in switching some 11 months later. Further results from an analysis of indirect pathways of the antecedents to inertia show that switching costs are the only variable which indirectly reduce intentions to change service providers. The results also show that the effect of satisfaction on switching service providers is partially moderated by inertia. Importantly, these relationships are reasonably robust given past switching behavior and contract status of consumers. The authors find evidence which explains some of the causes of inertia, and show that it has both direct and moderating effects on service provider switching intentions, though not necessarily the behavior of changing service providers. However, support was found for its indirect role through intent as an influence on switching behavior. Importantly, the authors find that inertia has lingering effects, in that it influences the perception of switching difficulties and, hence, behavior up to 11 months in the future. Managerial implications are that service firms can profit from customer inertia through a reduction in churn. However, high levels of customer inertia over the longer term may increase the level of customer vulnerability to competitor offers and marketing activities, as satisfaction with the provider does not in itself explain switching intentions or behavior. This study is the first study to contribute to an understanding of the antecedent drivers of customer inertia with respect to service provider switching and to empirically evaluate a variety of antecedent factors that potentially affect switching intentions. Importantly, the long lasting latent effect of inertia in indirectly influencing service switching behavior was found to persist some 11 months later.
Publisher: Informa UK Limited
Date: 03-2005
Publisher: SAGE Publications
Date: 08-2014
DOI: 10.1016/J.AUSMJ.2014.08.007
Abstract: Increased longevity means that many people live into their 70s, 80s and beyond, with increasing numbers living with chronic disease. The role of the Internet in the care of chronic disease has been explored within the health literature and, to a lesser extent, within the marketing literature, with recent research suggesting that around 60% of patients source internet-based information about medical conditions and treatment. This mixed-methods study explores the impact of online support groups on the doctor–patient relationship finding that participants in an online support group for inflammatory bowel disease share lay advice, empower each other and act as a credible channel for word-of-mouth referrals. The traditional asymmetric relationship between patient and doctor is challenged by this new form of educated, empowered health consumer who is able to work in partnership with medical service providers in the ongoing management of chronic illness.
Publisher: Wiley
Date: 24-07-2014
DOI: 10.1111/IJCS.12117
Publisher: Elsevier BV
Date: 03-2023
Publisher: Informa UK Limited
Date: 04-2013
Publisher: Emerald
Date: 20-04-2015
Abstract: – This paper investigates the determinants of credit card use and misuse by student and young professionals. Critical to the research is the impact of materialism and knowledge on selection of the appropriate credit card. – This study uses survey research and partial least squares to investigate credit card behaviors of students versus young professionals. – In a comparative study of young professionals and students, it was found that consumer knowledge, as expected, leads to better consumer selection of credit cards. Materialism was also found to increase the motivation for more optimal consumer outcomes. For more experienced consumers, such as young professionals, it was found that despite them being more knowledgeable, they were more likely to select a credit card based on impulse. – This paper examines how materialism may in fact encourage some consumers to make better decisions because they are more motivated to develop better knowledge. It also shows how better credit card selection may inhibit impulse purchasing.
Publisher: Elsevier BV
Date: 04-2013
Publisher: Emerald
Date: 05-06-2007
DOI: 10.1108/02651330710755294
Abstract: The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such as the country of origin (COO) of products and services. The purpose of this paper is to evaluate the decision‐making processes of experts and novices with respect to international brand names, COO and intrinsic quality differences. Within subject experimental design, quantitative study analysis of variance. Results of a series of experiments with personal computers as a product with strong COO effects supported this argument. Experts or highly knowledgeable consumers were found to use COO in a circumspect manner or as a limited summary construct, only when such information was consistent with a linked brand name or a particular level of physical quality. Novices, for both products used COO as a halo regardless of brand name and physical quality. International brand names are used in a more analytical manner by experts, with respect to quality, whilst novices based their decision‐making on extrinsic cues. This was a controlled experimental design and results could be evaluated further by more realistic design using actual products in a more market setting. Although the use of product description as used as experimental treatments in this study is not an unusual manner in which personal computers are purchased by consumers, especially when they are purchased online. International marketers must carefully consider the quality, brand and COO information carefully when marketing to consumers of varying product knowledge as it appears different decision‐making styles are used by experts and novices. This is one of the few studies to experimentally manipulate brand, quality and COO information amongst different groups of consumers with varying product knowledge (experts and novices). The experimental treatments were also carefully chosen so that differences due to the use of a global brand IBM could be evaluated against a lesser known local brand name.
Publisher: Emerald
Date: 30-06-2014
Abstract: – The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies. – Drawing on literature from related fields, the paper discusses some general issues in the measurement of culture and draws consumer researchers’ attention to the flaws in the common cultural measures in consumer research. Implications for future research are also provided. – The paper highlights two main shortcomings of commonly used culture instruments which are seldom taken into account by consumer researchers. Specifically, the commonly used culture dimensions in consumer studies do not have clear conceptual boundaries. Moreover, important differences between the different approaches to culture measuring (self- vs group-referenced and values vs practices) are always overlooked. The paper suggests that consumer research needs more focussed and refined measures and discusses which approach is better in which context. – This paper explores the issues of conceptual ambiguity and approach inconsistency in order to draw consumer researchers’ attention to the flaws in common measures of culture. Only when one measures what one expects to measure will the relationship that one observe between these cultural dimensions and consumer behavior be valid.
Publisher: Emerald
Date: 25-09-2007
DOI: 10.1108/02634500710819941
Abstract: To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a significant element of the country's hospitality and tourism economy. A series of hypotheses was developed from the services marketing literature and built into a 52 item questionnaire administered to 281 backpackers staying at the three youth hostels in Australia, who thus responded whilst actually experiencing the service encounter rather than in recalling it later. The European Customer Satisfaction Index (ECSI) was used to measure the strength and direction of the determinants of customer satisfaction, and the impact that the antecedents of satisfaction had on loyalty to the generic provider. The results of confirmatory factor analysis of the questionnaire responses suggest that brand image is a predictor of satisfaction with a hostel, while perceived value indicates a degree of loyalty towards the “brand”. The ECSI model's generic measuring criteria limit its generalisability. Further, research could usefully investigate other variables applicable to both hostels and conventional hotels to be included in a measurement model of satisfaction and loyalty for the whole hospitality industry. Backpacker hostels are an ex le of experienced‐based service encounters with few clear comparative advantages. The marketing of the generic brand must therefore foster a brand image congruent with the experience actually delivered and the potential customers' expectations of it, thereby reducing decision risk. The unusual context and particular methodology cast fresh light on an important challenge for marketing planners in the service industries.
Publisher: Emerald
Date: 12-2005
DOI: 10.1108/02634500510630203
Abstract: To assess which components of the marketing orientation, along with the new measure societal marketing orientation, predict the performance of the firm and which are moderated by the environment. Survey research in 1999 and hierarchical regression of 81 items. Competitor‐based strategy has a more positive impact on firm's performance than the market‐based alternative. Its effectiveness is enhanced by the degree of competitive turbulence in the environment – as, for ex le, in Singapore in 1999. Societal marketing strategies, while morally appealing, are negatively associated with performance, and further negatively moderated by competitive hostility. The study found no support for the association between market orientation and performance. The findings are limited somewhat by the size and nature of the s le and the low response rate, though these compare well with other studies in the field. The research shows the importance of the business environment as a moderator of the performance of business strategies. Marketing intelligence gatherers and strategists should take note that choice of an appropriate business strategy is moderated by the environment. Market‐based business strategies are not necessarily the most effective. Apart from the main findings, introduces an important measure of a firm's societal orientation.
Publisher: IGI Global
Date: 2009
DOI: 10.4018/978-1-60566-687-7.CH013
Abstract: While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study using the Rasch methodology found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application based. This study applied a theoretical framework based on the diffusion of innovation literature (See Rodgers 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge and use of sources of information. Determinates of the level of behavioral innovativeness were found to be personality traits of innovateness, (a willingness to trial new technology) and use innovateness (how innovatively existing information technology was used). The level of recent purchases in the last month of information technology items, a measure of leading edge use was also positively associated with acceptance of new technology. The research findings suggest that computer hardware manufacturers can assume that there is an order of acceptance of new technology and so can predict from the knowledge of existing hardware the acceptance of innovations in the future. Computer manufacturers can also effectively target early adopters of their technology given the results of this study. Rasch modeling can also be beneficial for organizations wishing to market erse computer packages to users, as it allows a numerical scoring of a users acquisition profile or use of information technologies.
Publisher: Edward Elgar Publishing
Date: 13-04-2021
Publisher: Informa UK Limited
Date: 07-1997
Publisher: IGI Global
Date: 10-2008
Abstract: While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.
Publisher: SAGE Publications
Date: 29-05-2015
Abstract: Consumers increasingly turn to online health communities for health information and social support. Yet, the type of value consumers derive from online health communities is not well understood. This study examines social support as the mechanism through which consumers co-create and experience different types of value. Cutrona and Russell’s typology of social support and Holbrook’s consumer value typology are applied to posts and threads obtained from two online communities for people with Parkinson’s Disease and ALS. Results demonstrate that online health communities give consumers the opportunity to create and experience forms of consumer value that would not otherwise be available in a traditional health delivery system. The results lend support to a re-conceptualisation of medical practice and health delivery for consumers with chronic conditions.
Publisher: Springer International Publishing
Date: 02-12-2015
Publisher: Wiley
Date: 18-10-2014
Publisher: Informa UK Limited
Date: 14-09-2020
Publisher: Emerald
Date: 03-2002
DOI: 10.1108/03068290210417098
Abstract: Despite the continuing interest in a concern for relationships between culture, management values and economic activity, there is a lack of empirical evidence about these relationships during the unprecedented economic transformations in Asian nations in the 1990s. This study evaluated variations in values that tapped concerns fundamental to the Chinese world view during the period of the Asian financial crisis of 1997. Data were provided by ethnic Chinese managers from Hong Kong, Malaysia and Singapore prior to and after the meltdown. The study findings demonstrate a number of the values changed significantly, which questions assumptions of the longevity of these values, which were identified in earlier periods of relative economic stability. These findings suggest the emergence of distinct managerial styles in each country, rather than the continuance of more common “Asian” or a Chinese way of doing business.
Publisher: Emerald
Date: 12-2005
DOI: 10.1108/14601060510627830
Abstract: To validate a measure of use innovativeness, or how existing products are used in a novel and innovative manner. The measure has practical significance for innovation research as it consists of only nine items as opposed to the original 44. The use innovativeness measure derived from research predicts acceptance of new technology (in this case computer technology) and could be adapted to other fields of innovation research. A survey was conducted and structural equation modelling techniques were used to analyse the data. Evidence for a unidimensional measure of use innovativeness is provided by structural equation modelling. The nine‐item measure has fewer items than the original 44‐item measure developed by Price and Ridgway (1983) Price and Ridgway and consists of the items of multiple use and creative reuse. The measure was found to be positively correlated with innovativeness and opinion leadership and the acceptance of new information technology. The construct of use innovativeness is thus a practical measurement for use in innovation research. Some limitations regarding the nature of the s le are discussed. Implications for future research in the diffusion of innovations are also addressed. The only paper which validates a measure of use innovativeness, so that it has practical and theoretical use in innovation practice and research.
Publisher: Wiley
Date: 05-07-2018
DOI: 10.1111/ACFI.12390
Publisher: SAGE Publications
Date: 05-01-2012
Abstract: Approximately 57% of students in the United States work while attending college. For most of these students (81%), this is more than 20 hours a week. There has been shown to be a negative relationship between hours worked and academic achievement in studies in the United States as well as the United Kingdom and Australia. There is, however, no research to the authors’ knowledge as to how the number of working hours affects student learning in groups, and whether students in groups with varying work patterns report better learning outcomes in groups where student working hours are similar. This study reports that overall, greater working hours decrease students’ perceptions of the value and their experience of group work, and this occurs more with second- and third-year students. It also reveals that students studying in groups where there is a large proportion of students working more than 2 days a week displayed significantly more negative appraisals of their experience at the end of a project than their peers in groups where few students were working.
Publisher: Informa UK Limited
Date: 23-08-2022
Publisher: Elsevier BV
Date: 09-2023
Publisher: Elsevier BV
Date: 12-2018
DOI: 10.1016/J.JENVMAN.2018.08.093
Abstract: Recent research and practice in environmental management suggest sentiment analysis of social media communication can be a useful tool in stakeholder analysis of environmental policy. This is certainly the case when it comes to the controversial use of biological controls in dealing with invasive species. Current numerical scored approaches of sentiment may not reveal the reasons for support or opposition to environmental policies in this and other areas. In this study, we examine how the use of more in-depth analysis based on what key stakeholders say about this issue in media at a national, city or regional geographic level. The analysis reveals quite different reasons for support and opposition to the biological control of carp in Australia, and that within each stakeholder group it is possible for in iduals to hold conflicting views and attitudes on this issue. We find that there are concerns at the national and city level about the impact of the virus and mistrust of government and science and that the carp species may be viewed as a valuable resource. Those responding to regional media expressed hope that the virus may lead to the elimination of the carp problem, however, they were more interested in the possible impact on the local environment. The multi-scaled social media analysis of stakeholder views about the potential biological control of carp in Australia demonstrated how social media comments can be used to explore the nuanced and multidimensional nature of community attitudes and preferences.
No related grants have been discovered for Steven D'Alessandro.