Discovery Projects - Grant ID: DP140101503

Funding Activity

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Funded Activity Summary

Avatars and Identities. The avatar, a virtual representation of its user, is the key element of interface technology for everyday computer use in the twenty-first century. While specialist aspects of the avatar have received intensive attention from the technology industries and scholars, the focus of the work to date has been on the technical efficiency of the interface, rather than understanding the full social implications of its use. Through a historical, ethnographic and critical analysis of the role of the avatar, in consultation with industry, this project offers a unique opportunity to develop a wider perspective that will contribute to an understanding of the uses and policies for the digital economy.

Funded Activity Details

Start Date: 2014

End Date: 06-2019

Funding Scheme: Discovery Projects

Funding Amount: $170,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Cultural Theory | Cultural Studies

ANZSRC Socio-Economic Objective (SEO)

Visual Communication | The Media |