Discovery Projects - Grant ID: DP0208139

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP0208139

Funding Status
Closed

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Funded Activity Summary

Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial evaluations. This project will investigate the diffusion of marketing research across many industrial sectors, over several years. The project will yield "benchmarking" benefits of immediate value, and enduring benefits through the continuing evaluation of innovative research practices.

Funded Activity Details

Start Date: 03-2002

End Date: 12-2005

Funding Scheme: Discovery Projects

Funding Amount: $50,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing |

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